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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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All Episodes
Archives
Now displaying: January, 2017
Jan 30, 2017

We all want to have our own brand, right? So this is the right place to learn few more things about that. A lot of useful tips for all retailers.

  • Learn how Leah created her own brand
  • What is the different between a business name, logo and a brand
  • Learn three tips to work out what you want your brand to be
  • How to translate branding into reality

For more click here

Jan 25, 2017

When it comes to online shopping, it can be a customer’s worst nightmare, seeing the same description over and over. When that happens, al a customer has left to choose on, is the price that you’re selling the product for, or what other products you happen to stock, that your customer might be looking for.

Two pretty tenuous reasons for a customer to shop with you, rather than your competitor, right?

So it’s time to stop copying manufacturers (or even worse, another website’s) product descriptions.

In this post-holiday lull, now is the time to review the products on your website.

Creating your own, unique and individual product description will not only delight your customers, as an added bonus, you’ll also get added “Google juice”, because Google LOVES unique content.

So here’s my 5 minute hack to make you a product description-copywriting ninja

For more click here

Jan 24, 2017

In this week's episode you will hear what our guests answered in the past on Sal's great question "What makes you go wow when you walk into a retail store"

We have Dan Norris, Greg Van Borssum and Jessica Oman. 

Dan Norris: 

That's very difficult question. I don't shop very often. I am an online shopper and I like apple store, I don't know why. I think I am very heavenly influenced by design. If I see website and I need to buy something, I don't know if that is to common thing, but if I see the site that is really really well executed and really well designed and really good images, like product images, that is probably translate as a phisicaly as well.

For more click here

Jan 17, 2017

This weeks guest is Dominique Perry 

What you will learn in this episode:

  • How to grow your business when your business partner is actually your life partner
  • Discover loads of tips about packaging, shipping, and organising your stock room
  • How automating your business can save a lot of money on staffing costs
  • How to get around the issue of  products that don't have bar codes

For more click here

Jan 9, 2017

Meet Traci, a Business Strategist

In this episode you will learn: 

  • Discover how Traci started with her strategy consulting business
  • Listen to why Traci thinks it's so important to know what are you selling
  • What is difference between shopping online and in store
  • Refunds? How to deal with them

For more click here 

Jan 5, 2017

It's 2017 and I hope it will be wonderful for all of us.

The new brings with the New Year Resolutions. Today I want to talk to you about my 4 new years resolutions that I think you should keep.

For more click here

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