Now more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service.
On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity.
After the show, join the conversation or simply stay in touch through Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists.
Now more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service.
On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity.
After the show, join the conversation or simply stay in touch through Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists.
For more click here
For as long as we can remember physical stores have relied on local footfall to bring in new customers. But with fewer people hitting the shops this is no longer a strategy business owners can rely on; now or moving into the future.
To compensate I see retailers running themselves into the ground, throwing money, time and energy into poorly planned marketing activities that simply don't increase the numbers of customers making their way to their physical or online store. Or convert to sales.
If you own a retail or e-commerce business and you're ready to get customers back spending instore or online this weeks episode of Bringing Business To Retail is for you. I'm going to step you through the fundamentals of creating a marketing strategy that doesn't rely on constantly generating new leads, increases your revenue and creates the kind of customer experience customers are desperate for.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month we're proud to be affiliated with Gorgias, creators of the sexiest eCommerce helpdesk integration we've ever had the pleasure of using. If you need to streamline your customer service experience head over and check out how to make it a million times easier than whatever you're currently doing.
For more click here
Email marketing is both inexpensive and highly effective. With significantly higher returns on investment than social media or print advertising. And the bonus of increased customer loyalty and brand awareness. It's the package that has it all.
And yet so many retailers continue to put email marketing in the too hard basket.
This week on Bringing Business To Retail I'm sharing my simple formula to help get your email content flowing; from setting the intention of your emails down to the action you want your customers to take when they get to the end.
Start creating emails that generate income and have your customers waiting to open.
After the show, join the conversation or simply stay in touch at Facebook or Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists.
For more click here
Never have we been more aware of the social and economic importance of local business. The desire of consumers to show their support for retailers in the community is evident in the enormous increase in search terms like #shoplocal #buylocal and #supportlocal.
When you're so used to creating marketing that pushes against the big end of town how do you communicate, highlight and leverage the hyper awareness and desire to support local; in a way that promotes sales, builds support for your store and delivers what customers are looking for?
On this episode of Bringing Business To Retail I'm joined by Executive Director of the American Independent Business Alliance, Derek Peebles. Derek generously shares his resources and strategies for developing systems that will help your business create an impact in your local community.
For more click here
Ever wondered what six, seven and eight figure businesses are doing that you're not?
In this episode of Bringing Business To Retail I'm sharing the five things next level business are doing that you too can do in your business, without working harder or hustling more.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's episodes are bought to you by our new marketing agency The Retail Strategists. Find out how we can help you create marketing that connects and converts at The Retail Strategists.
For more click here
You've heard it before "What got you here, is not going to get you there".
For the vast majority of retail and eCommerce brand owners, what got you where you are right now is an exceptional ability to lend your hand to anything and everything your business demanded of you. You deserve to celebrate that.
But what happens when doing everything leaves you crushingly overwhelmed. Managing a team or staff who stand around doing nothing whilst you still do every tiny task. Or spending the time you could be building and scaling your business doing tasks that could be outsourced to someone else?
Continuing to fill your time as the Master of Everything is not going to help your business to flourish and grow into the future. So what will?
In this episode of Bringing Business To Retail, I'm sharing my top tips to breaking free from the cycle of overwhelm.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and our new marketing agency The Retail Strategists, where we deliver tailored marketing campaigns and brand strategy that communicates, connects and converts your customers.
For more click here
With Black Friday | Cyber Monday just weeks away and Christmas close behind, the next few weeks and months are, for many retailers, brands and businesses, the most crucial trading period of the year.
In this episode of Bringing Business To Retail, I'm sharing clever tactics and strategies you can use in your store to leverage these huge promotional opportunities, without resorting to massive discounting.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists.
Be the first to take advantage of our Black Friday special on Workbook Bundles. Click HERE to purchase and SAVE!
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Understanding how money flows into, through and out of your business is something that makes many business owners extremely uncomfortable. Fearful even. They think if they ignore the balance sheet and there’s enough to pay the bills at the end of the month, they can breath easy - even if things constantly feel tight.
The reality is a fear of money isn’t going to build a saleable profitable asset, which is what you want your business to be (or become). In this episode of Bringing Business To Retail, we're talking money and focusing on what no one tells you about debt.
Listen in to learn how you can use the financial tools available to you to leverage and grow your business.
After the show, I'd love you to join the conversation or simply stay in touch on Facebook or Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Doubling Your Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. <Click HERE to grab your copy>
For more click here
What difference would it make to your business if you could add an extra $40K, $50K or even $60K to your turnover this quarter? That's exactly what Tegan Mel, from Soul Quartz has just done.
Before you start thinking she must have worked 3x harder or spend 3x more to 3x her turnover. She didn't. In fact, over the past eight weeks, Tegan's worked less than ever before. No magic tricks, no hustling harder, no thousands of dollars ad spend.
On this weeks episode, Tegan's sharing how she has made phenomenal growth in her brick and mortar and eCommerce store a reality.
After the show, I'd love you to join the conversation or simply stay in touch on Facebook or Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Doubling Your Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. <Click HERE to grab your copy>
For more click here
I'm excited to be joined by Damon Burton, SEO expert and Director of SEO National, on this week's episode of Bringing Business To Retail.
Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier's websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and quality of the people hitting your website, show up in more searches AND connect with your customers with just a few small changes?
Damon generously shares his advice and tips for;
> creating unique content about products (when everything's already been said 100x)
> understanding how to use tags and meta descriptions
> the top SEO mistakes he sees on e-commerce sites
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
So you've got big dreams to scale your business but you think high six or seven-figure growth is just for brands with big teams, big budgets and way more experience than you have.
In this weeks episode, I'm joined by Lewis Fausett, a partner in two successful businesses that have rapidly grown from six to seven figures.
Lewis shares
> the biggest obstacles faced in achieving successful growth
> how to optimise the social media channel that resonates most with your ideal customers
> the mindset shifts that help build confidence and control
> the importance of having a team around you and what roles they play
> what your job as the CEO entails
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Getting your product in the hands of a big name influencer is the only way to get noticed on social media.
That's what most business owners believe and so they spend time, money and energy working hard to get their products in the hands of the latest Instagram or TikToks lifestyle face.
But what if I told you, you probably already have the best kind of influencers available, in your network of customers, staff and followers? Influencers who not only know your product but have an affinity to your brand and are able to authentically and genuinely market your store or products to their networks.
I'm joined on Bringing Business To Retail this week by Neal Schaffer, digital marketer and author of the book "The Age Of Influence". Together we discuss the power of micro and nano influencers and the tools you can roll out in your business to capture those people and use them to enhance your marketing.
For more click here
They're like swear words in my business. Black listed. Peril will befall those who even dare whisper them.... (ok so maybe not that..!)
Have you fallen victim to the two words crippling smart, savvy business owners the world over?
Jump in to this episode of Bringing Business To Retail to discover what they are and why they're so powerful?
For more click here
When Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her "retirement job" and barely making ends meet was NOT what she wanted from her business.
Fast forward 18 months and both she and her store are hardly recognisable.
I hear so many retailers say they don't believe the "freedom business" hype. They don't believe they can grow their business or become profitable. They don't believe there's a way to change that doesn't require them to work harder or hustle more.
I asked Stephanie to join me and share the biggest breakthroughs in her business. To prove it CAN be done!
Stephanie shares how she took her store from struggling to highly profitable (even with a natural disaster, her husbands open heart surgery AND a pandemic to slow her down). What she now considers her role in the business. And how she has achieved being included in Shopify's top 1% of store owners (with a brand new and pretty average online store).
If it feels like you'll never own the store you dreamed of or that you're destined to be overworked and underpaid for ever; this episode will empower you to see that with the right knowledge and commitment it CAN be done.
For more click here
If you're like everyone else, 2020 will have felt like the longest year ever. Until I tell you the holiday season is a mere THREE months away. And then suddenly it feels like time has flown.
Even if gift giving and festive season promotions are the last thing on your mind right now, customers are desperate to feel joy. And giving thoughtful, unique gifts is one of the most powerful ways you can do that.
Now more than ever savvy retailers need to embrace their points of difference and work to promote the solutions they have for their customers in the lead up to what might just be the most unusual holiday period ever.
In this episode of Bringing Business To Retail I'm sharing FIVE easy steps to developing a Christmas marketing strategy that will help you stand out from the crowd.
After the episode join the conversation on Facebook or Instagram.
To access more great business building strategies head over and join me in The Retail Breakthrough Series.
For more click here
Most Independent Business owners I meet start their store for one of two reasons; to escape the 9-5 corporate grind and spend more time with their families or doing other things they love. Or to provide the opportunity to use their talents for their own gain or to give back to others. To me both of those things represent "freedom".
Thing is, before long people realise being a business owner holds more responsibility and requires more than just showing up to work each day. Before you know it those endless lists of tasks start eating into that freedom you left a well paying job or time with your kids to achieve. And in walks GUILT. Boots and all.
In this episode of Bringing Business To Retail I want to share how guilt played out in my business and share some ways you can tackle your own feelings so you can get back on track to achieving the freedom you were searching for when you first started out.
For more click here
Most retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice.
Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money.
In this episode of Bringing Business To Retail I'm sharing how you can curate a range, that doesn't involve reaching out to your customers for their advice but has people lining up to buy.
After the show, join the conversation or simply stay in touch at Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business.
This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.
We explore what your brand should represent and how you can effectively communicate those things through the visual elements of your business (ie your branding!).
After the show, join the conversation or simply stay in touch at Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
There's nothing more annoying than hitting a great website, only to be bombarded with pop-ups, free-shipping and mailing list sign-up forms. All before you've even had a chance to find out if they're the right store for you.
But does that mean you should forgo pop-ups on YOUR website?
On this weeks episode I'm sharing why pop-ups are a powerful tool (when used properly) and four that are guaranteed to increase conversions on your site (without pissing people off).
After the show, join the conversation or simply stay in touch at Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Setting Yourself Up For Success Workbook. Re-calibrate your focus and plan to slide into Christmas 2020 in front. Click >>HERE<< to grab your copy today.
For more click here
When most retail & ecommerce store owners want to make more money, they focus all their efforts on selling.
They post 4 times a day on Instagram, make Tik Tok videos, spend hours tweaking their website, then they start running ads on Facebook.
Whilst they might get a small increase in orders their profit needle never seems to move. And still they believe more offers = more sales.
If you're not seeing the sales you want, and you’re are doing a lot of what I just described then I can't wait to share this episode of Bringing Business To Retail with you; Why Posting On Social Media Isn't Going To Make You More Money.
After the show, join the conversation or simply stay in touch at Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Have you ever felt you're doing really well, leading your business forward, only to wake up one day and realise you've slipped back into your old habit of doing all the things (even the ones you promised you'd never do again!)? All of a sudden you're the employee again, struggling to find your way off the shop floor (or away from the packing bench) and back into the role of CEO.
I know the feeling because it recently happened to me (I swear it's a Covid thing!).
In this episode I want to share with you how you can start making small changes to regain control of your business and move towards the place you want to be. If you're ready to start enjoying success right away, not in a year or two, I'd love you to join me.
After the show, join the conversation or simply stay in touch at Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Do you get a whole lot of traffic to your online store but struggle to get people to buy?
On this weeks episode of Bringing Business To Retail I'm digging deep into the top strategies to drive traffic to your eCommerce site AND convert customers once they're there.
I'm joined by Shopify Web Designer and Director of Curious Themes, Elle McCann who will help you understand how to optimise your site for repeat customers and the importance of understanding your customer journey. We'll share with you the number one thing to focus on when sending customers to your site and help you leverage the extraordinary power of User Generated Content.
After the show, join the conversation or simply stay in touch at Facebook and Instagram. Whilst you're there join me for my EXCLUSIVE behind the scenes video series where you can discover more about how to scale and grow your 7-figure retail or eCommerce brand even further.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Have you ever asked yourself what it is those amazingly successful 8-figure retail and eCommerce brands have that you don't?
On this weeks episode of Bringing Business To Retail I'm throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here's a hint, you don't have to do ANY of them.
After the show, join the conversation or simply stay in touch at Facebook and Instagram. Or join me for my EXCLUSIVE behind the scenes video series where you can discover more about how to scale and grow your highly successful retail or eCommerce brand even further.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here