Retailers tell me that as many as 80% of customers will look at your company’s website BEFORE they come into your store.
So, what can you do, to maximise this 24/7 catalogue for your biz?
This week, Salena let’s you know a little bit more about herself, by answering questions that listeners have sent in.
What made Salena move from horticulture to retail
Why she opened her stores
If she still has her stores
Whether she likes travelling
Successes and experiences she learned from having retail stores
This episode of Bringing Business To Retail is a little bit different.
Today, you’ll hear a live, round-table discuss with passionate handmade creators, led by Julia Bickerstaff from The Business Bakery.
The lunch was part of Avery’s Big Ideas For Small Business campaign, and we talked about a range of issues that handmade retailers encounter, from packaging, to websites, to wholesaling (and much more).
As a parent and partner, along with being a business owner, it’s often a continual juggle to keep it all from crashing down.
What You’ll Discover In This Episode
It’s easy to get caught up in the hype of the latest Algorithm change, but when you’ve created great content, you’ll also have engagement. Find out more of Kate Toon’s Recipe for SEO success for retailers.
In a retail business, products are the most essential part. Product creation is what brings new things to our shelves and puts us a step ahead of the competition. In today’s episode, Catherine Langman gives us tips about product creating and being a “ProductPreneur”. Catherine users her past experience of being a “ProductPreneur” to tell us about the many techniques she has for creating a product for your business.
Videos can help you in your retail business in so many ways. On today’s episode, Mick Russell talks to us about how videos can be very beneficial to retail store. Mick explains that whenever you make a video of a product, you bring it to life in a sense. Videos can also show an application to a certain product and make your customers want to buy it. Mick says that a customer is more likely to buy a certain product after watching a video about it.
As a business owner, sometimes spending money can seem like you are losing money when actually it could be a solution to get more money. In today’s episode, Michelle House teaches about how we can come over money blocks and how we can change the way we think about spending money. Michelle teaches us to stop and think about why exactly we are paying that bill or paying for another business expense.
Communication is a key aspect in your everyday life. It is just as important in your retail business. This weeks episode, Trish Springsteen teaches us techniques on how to conduct yourself fluently with your employees to get them as motivated and passionate as you are. Trish covers topics ranging from employer to employee communication to a employee only communication.
Understanding human behavior can be very important in a retail business. In this episode, Vanessa Van Edwards talks about human behavior and how it can relate to your business. The way you physically and verbally present yourself can have a strong impact on your business. Vanessa also teaches us ways to read body language to help you make a particular sell in your business.
Have you ever heard of the term “copywriting” or “SEO”.
In this episode, Belinda Weaver breaks down these terms piece by piece to help you understand exactly what copywriting is and how it can help you business. Belinda teaches us about understanding yourself to then understand whom you are trying marketing to. Copywriting is what helps you reach out to your audience to make your business grow.
Why does everyone talk about ultimate customers, perfect customers and customer avatars?
Find out WHY it's so important.