I’m a hairdresser/beautician/massage therapist, so I’m not a retailer
This was the conversation I has with my beautician recently
So I pointed to the shelves full of products, and asked if she sold them.
Of course she did. Well, they were for sale, but she didn’t really sell them.
She didn’t want to be pushy.
She’s once worked for a beauty chain, where everything was about targets and upsells, and she vowed never to be like that to her customers.
I have a secret I want to share with you today. I call it the rule of threes, and it will definitely help you get more sales.
It’s easy to fall into the old line of “can I help you” when a customer walks in the door. But you know the answer is most likely going to just be “I’m just looking”, right?
Don’t pepper someone as soon as they walk in
Forgo the “can I help you” and try “what brings you into the store today”
Why You aren’t getting sales out of Facebook.
Facebook ads are da bomb. You hear this all the time, but every time you try Facebook ads, you end up just wasting your money.
I’m sorry, It’s not Facebook it’s you.
When I was lamenting to a fb expert this week, that my favourite ad strategy had completely been changed whilst I was away for a few weeks.
Her answer was “Facebook is like a foster puppy, never get too attached, because it’ll be changing any day now”.
And you know what, that is the perfect analogy. Like anything, marketing and advertising require constant attention and tweaking.
Ok, so I’m just going to dot point these out – that’s point one.
and more at: salenaknight.com/podcast/bbtr54-how-a-brand-ambassador-can-grow-your-business-jesika-mullins/
Does this sound familiar to you? You’ve just sat down in front of your computer. There’s a cup of tea, or maybe a sneaky glass of wine by your side, and you’re ready to settle into an evening of online shopping.
Then, the kids start crying, or there’s some kind of random emergency that seems to befall your household, just when you’ve sat down.
Right? Happens to me All. The. Time.
One of the most disastrous things that can happen to your business, is losing all of your data.
No longer able to access your customer database, your sales records, your inventory, your images and files, could potentially ruin your retail store. In the least, it would set you back weeks, trying to recover all of the lost information, and the lost sales that would happen as a result.
I know businesses that have lost thousands of dollars in lost sales, when their website has been hacked, others that have lost tens of thousands of dollars in lost time, and not to mention, the potential legal issues that can arise, when you don’t have access to your business files.
We’re talking about your point of sale system, your website, client information, internal files, employee data, bookkeeping files, images and blog posts, all gone.
What would that do to your business?
Read more: www.salenaknight.com/retail-46
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