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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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All Episodes
Archives
Now displaying: July, 2016
Jul 28, 2016

I don't watch an awful lot of tv*. And the stuff I do watch is vary rarely live. Thank goodness for catch-up, right?

So Shark Tank, I mean, business, startups, and a healthy dose of reality tv. What more could an entreprenur want from a tv show?

Sitting down last night, with the TV all to myself, glass of wine in hand, I was ready.

Watching the show, though, I could see some major factors that were letting down the contestants (is that what they're called?)

In fact, I was so stirred up, I grabbed a ratty old envelope and a pen that were on the floor, and started making notes.

So, here are my take-aways. What a business can learn from Shark Tank

Disclaimer - there is nothing new here!

Read more here

Jul 25, 2016

What you will learn in this episode:

  • What is the subscription box
  • What is box for monkeys
  • How Sarah started with subscription boxes
  • Why subscription box for kids?

More at: https://salenaknight.com/podcast/60/

Jul 20, 2016

A bad review is generally posted because what they buyer expected, was not what they received.

Now that doesn’t mean that the product was bad, or that your service was bad, it just means the product wasn’t right for them.

And lets face it, we all have had that happen. You buy something, you get home, and it’s not quite what you expected it to be.

So what should you do when negative feedback comes your way.

First off, make sure you’re actually monitoring what reviews come through your store. This will allow you to respond as necessary.

If you can identify the customer who gave the negative review, pick up the phone and call them. Get some more information from them. Offer to solve the problem however you can.

More at: https://salenaknight.com/retail-53

Jul 18, 2016

What you will learn in this episode:

  • Learn more about Andrea’s yoga studio
  • How to find the right shopfront
  • Learn how she started her business and her journey
  • What to do when you don’t have enough market for your business? Hear how Andrea attracted more customers
  • What do to when you need to expand your business area but you didn’t plan for it?
  • Learn tips on how to increase the number of clients/customers
Jul 13, 2016

Everyone needs a break from their business.

It’s necessary for your mental health, your relationships and your physical health.

If the idea of taking a holiday from your business freaks you out, Today, let's talk about

What you need to do, so you can have some much needed time out

My first step that you need to do, before you can take a break from your biz, is boring, tedious, but, super necessary.

Read more at: https://salenaknight.com/retail-52

Jul 11, 2016

 What you will learn in this episode:

  • Are you new in your business? Learn few tips from Salena about how to spend your money
  • Advertising, why should you spend money on that if you are new in business?
  •  How to get people know your product or your brand
  • How to get your customers to come back
  • How to expect your return on investments

Listen at: https://salenaknight.com/podcast/58

Jul 6, 2016

Why your competitors are important,

I was recently asked, “Should I block the competition from following me on social media”?

I was perplexed. Why would you bock your competition, I asked?

Ad I got the reply “so they can’t see what I’m doing”.

And therein lies a deep-seated fear in so many retailers. Worrying whether they’ll be copied, or compared.

No matter where we are in business, we’re always comparing ourselves with others. Sometimes you’re the one comparing, and other times, you’re probably getting looked up to by others.

 

read more at: https://salenaknight.com/retail-51

Jul 4, 2016

What you will learn in this episode: 

  • How Set-Backs can actually become success
  • How ego is big thing for your business
  • How exactly did something not turning out, turn into success
  • Listen traumatic Sal's story which marked the last 12 years for her

More at:  https://salenaknight.com/podcast/bbtr57-the-importance-of-accepting-set-backs-in-business-salena-knight

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