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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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All Episodes
Archives
Now displaying: November, 2016
Nov 30, 2016

We've all been there and nobody likes it when it happens – 404 error pages.

That page that pops up when the thing your were searching for, has disappeard into the internet ether.

No matter how good your website is, you are still going to have error pages displaying to your visitors.

For more click here

Nov 28, 2016

We all make mistakes but in this episode, you will see the 8 mistakes retailers make.

In this episode you will learn:

  • What is a successful marketing campaign?
  • How to calculate return on investment?
  • Do you have a backup if social your media disappears?
  • How much time you need to have your advertising active?

For more click here

Nov 16, 2016

When I first meet with a retailer, I ask them why they opened their store.

And of course, the reasons vary dramatically.

Bu what generally comes up are these 5 things

To have more freedom to spend time with my family

To not have to work as many hours  andTo not have to work in a rigid corporate environment

To make more money

Because I love this thing I sell and wanted to share it with others.

Sound familiar?

And to tell you the truth, MOS of those things are the reasons that small business retailers ended up closing shop within the first 3 years.

So why are those the wrong reasons to open a retail store, and how do you turn them into the right reasons?

For more click here

Nov 14, 2016

We all make mistakes but in this episode, you will see the 8 mistakes retailers make.

In this episode you will learn:

  • Why you can't do everything by yourself
  • Why employees need to be a part of your brand, not just regular workers
  • How much training processes are important when you hire someone
  • How to plan your stock strategy

For more click here

Nov 2, 2016

You know the feeling. You need to capitalise on the holiday season to fill your cash register and give you some breathing space for that time of the year when trade naturally drops off.

For most people, that time is the Christmas period, or the Summer.

Each year, you wrack your brain to figure out just which platform you should use, in order to get the maximum return on investment.

If you haven’t been getting the results you’d expected, here are 3 rookie mistakes that are strangling your advertising success.

 

For more click here

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