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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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All Episodes
Archives
Now displaying: 2017
Dec 29, 2017

The holiday celebrations may be coming to an end, but that doesn’t mean your retail store profits have to as well!  

Today I am guiding you on how to maximise your retail sales after the holiday rush so you can make the most out of this sometimes slow period.

Plus, in this week's episode I giving you a bonus guide to show you some great ways that you can put products together, products that are great for your customers and can make you some money fast. Be sure to grab your download.  

Before we get started though, last week we talked about 5 products to promote post-Christmas that you don’t have to discount. In case you missed it, check it out now. It’s not too late to get those rolling for your shop, especially if your store offers products to Australian customers.

For more click here

Dec 18, 2017

After the holiday rush as retailers the biggest question is how do we keep that momentum going? How can you keep customers buying and get rid of seasonal stock just sitting on your shelves?

Well today, I've got a special guide just for you. To help guide you in using promotions to make the most from your sales post holiday.

First, it's important not to forget that people often have their sights on a particular things and if they didn’t get it, they might be inclined to buy it. Use this to do a retargeted ad with a promotion.

Next, gift cards, everyone is always in a hurry to redeem those after the holidays. You can use that to your advantage while optimizing the new year by promoting products to help people with new year's resolutions.

Lastly, school breaks. Kids around the world are often on break from school during and after the holidays. In fact,  Australian children are on holidays for 6 weeks! So if you have anything that can help ease a parent’s soul during this time, promote it!

For more click here

Dec 12, 2017

Today's guest is Susie and she is going to share great tips for creating a great collaboration and partnership.    

All business are better together and when they are connected with another business or person. No one wants to share customers with others (especially with competition) but there is good reason why you should collaborate, Susie gave us some great examples for that.

Partnership is still kind of new to marketing, but it doesn't cost a penny but offers several benefits.

Susie explained what attributes your partners should have so you can offer to partner with them. And she mentions that it is very important they have good reputation. And on first touch you can see if they are interested, if yes then continue if not leave them and try find some other partner.

Keeping your customers happy is one  key to gaining loyalty with them.  For Example, if you don't have an item in your store you can send them to one you know has that item. With that you can be sure that customer will get what they need, and at the same time you are growing partnership with other business owners.

For more click here

Dec 3, 2017

Louise loves helping people. She figured out how to promote a business using online tools and now she teaches other business owners in this kind of marketing.
In this episode, you are going to learn many useful tips how to upgrade your business using social media and online tools.

Louise teaches her clients how to properly create a strategy for an online marketing and what is the best place to start with online marketing. Also, you will learn what is not a great strategy for online marketing and social media. So, avoiding mistakes is always good.

Also, you are going to learn what is the best social network for your store/business or product? Social media is not only posting things, every post should have its own story, and especially she talked about social media photos and how to create a photo story.

How to build engagement? Learn tips how to manage your time that is productive and effective.

There are many scheduling programs for social media, the question is, is it good to use them, yes or no? Louise will give us a great answer to that question.
You will have a chance to visit her 30-day challenge (LINK) she developed, it’s useful for your social media.

For full episode click here 

Nov 28, 2017

It’s easy to be drawn to the latest, shiny new thing.

Whether it’s a product, a new piece of software or the latest social media trend.

But the fact is, after the glitter and gloss has dies down, we always return to the place we feel comfortable, that feels familiar and that we don’t have to think about.

And guess what, it works the same with products in your store as well!

Yes, it’s important to keep up with what’s trending, but sometimes, the real money is in taking something that works, and amplifying it!

For more click here

Nov 13, 2017

Enlightened! So what does it mean to be enlightened and how does being enlightened help you or your business?

Well, listen up because today Karen Gunton and I talk about having that "aha moment" and how in that moment being enlightened can change the dynamics of your business, ultimately helping you and your business thrive.

In this episode find out more about:

  • We each have a purpose to discover and live. we each deserve to shine our light in whatever way we choose. we each deserve to feel accepted, and free, and fulfilled, and ignited. We are here to light up. - Meet Karen and her business.

  • Maybe you feel like you don't have a light to shine, how to find that light?

Listen here

Nov 8, 2017

Why Your Sales Associates Don’t Care About The Money

If you’re not familiar with Maslow’s Hierarchy of needs, when it comes to the workplace, let me give you a brief run down.

  1. Physiological Needs (basic issues of survival such as salary and stable employment)
  2. Security Needs (stable physical and emotional environment issues such as benefits, pension, safe work environment, and fair work practices)
  3. “Belongingness” Needs (social acceptance issues such as friendship or cooperation on the job)
  4. Esteem Needs (positive self-image and respect and recognition issues such as job titles, nice work spaces, and prestigious job assignments.)
  5. Self-Actualization Needs (achievement issues such as workplace autonomy, challenging work, and subject matter expert status on the job)

Yet many retailers think that as long as they pay their staff, they should be grateful for the job and work their hearts out.

Watch here

Nov 6, 2017

Today on the show we have Becky Mollencamp, and we are talking about how you can use LinkedIn how to upgrade your business.

  • Why should retailers use LinkedIn?
  • Is LinkedIn only for job seekers?
  • How people make mistakes using LinkedIn
  • How to optimize your LinkedIn account?

Listen here

Nov 1, 2017

When it comes to the holidays, there is no better time to maximise your sales and fill up your bank account.

A large number of retailers do the majority of their trade during the holiday season, and for some stores, up to 70% of revenue is generated during this time.

Whether the holidays are your lifeblood, or they just provide a nice little boost, making sure that you secure every possible sale is a must.

So let’s talk about how you can choose the right products, in order to maximise those sales.

When it comes to choosing a product to promote, my top 4 go-to categories are:


A High volume/high turnover product

If a product already turns over quickly and it can be expected that this has the capacity increase then this is where I love to start

Why? The product has already been tested by your market, and they clearly love it. Creating a promotion around a high volume product should focus on adding benefit, through bundling and complimentary product upsells. You shouldn’t need to discount a product that already sells well.

A High margin product

The holy grail of retail is a product with a high margin. This means that you sell if for significantly more than you buy it for, like triple, or quadruple.
These products give you a lot of leeway when it comes to creating promotions. You have the room to offer a discount (preferably on multiples), to utilise free shipping as an incentive, to bundle and to use as an upsell.

I personally love combining a high volume product with a high margin product

Listen here

Oct 31, 2017

If you want to know how to use media to drive customers to your store today's guest Jen is here to tell you how to exactly do that.

  • Listen to Jen's background and hear how she jump into PR business
  • Familly support, it's really important, learn how Jen gets her support from husband and family in her business and learn the smart strategy how to tell some important decisions to your family
  • How to prepare a strategy for media when you run a retail business?
  • Should you pay for a professional photographer and how photography can improve your business?
  • We talked about photography a lot, including celebrities and their images, so learn few tips how to focus your business based on photography

Listen here

Oct 25, 2017

It’s not hard to feel overwhelmed with all of the jobs you have running your retail business. Keeping all the balls in the air, whilst still having a life, can be completely exhausting. I have to admit, as much as I love working, I’m pretty lazy when it comes to business. I’m the queen of ousourcing. If I can get someone else do a job that I don’t want to, or can’t do, then I’m all for passing that job onto someone else. It frees up my time, it keeps another person employed and these results are usually better for it.
But outsourcing takes money, right. Not always a lot, but it still costs. So increasing your sales and profit is a key factor to be able to free up your time and give you the freedom that you started this business for.

And honestly, you’ll only increase those sales and profits, if you’re actively marketing your store. But many retailers are scared of marketing. They see it as an expense they can’t afford. But I’m here to tell you, you can’t afford to NOT advertise. Even if it’s just a small budget, you need to be filling up your sales funnel and encouraging sales.

Today I’m going to share with 5 signs that you need help with your marketing

Watch here

Oct 23, 2017

Today on the show we have Jake Nawrocki. As the founder of "Operation Self Rest", Jake believes everything we need to activate our own human potential lies within us – In the way that we think! Jake says "There is a decision we must all make and that decision requires us to change the way we think. It’s only when we actively decide to reset our thought patterns that we will ever see the desired change we want in our outcomes."

Listen now as Jake helps you answer:

  • How is education important to be successful in business?
  • How can you realize your potential when you are young?
  • How to convert from a shy to a progressive person?

Listen here

Oct 16, 2017

Today's guest, Jeff Kohler, is a master of video. Listen as he gives you some great tips on how you can use video to market your business and products. Plus, discover some of Jeff's first-hand experience with his company Marketing Videos Club. Listen now to find out:

  • How using video can help you to sell a product?
  • How get over the fear of being in front of the camera?
  • How to practice making your own videos?

Listen here

Oct 10, 2017

Today's episode is all about money. You will hear from Rebecca's angle how to organize budget, money, and investments.

  • Meet Rebecca and hear her story how she started with her financial advising business
  • Mums in business? Learn few tips how to organize your finance when you are preparing to have a baby and at the same time, you are running some business?
  • How much education you need so you can be your own financial manager?

Listen here

Oct 5, 2017

What you are going to learn today:

  • Today my guest is Stan Rosenberg and we are coming from live SHOP.org conference
  • Stan is going to tell us all about owning your own audience
  • How to own your audience?
  • What data you should track when it comes to your audience?

Listen here

Oct 2, 2017

Caroline is going to share with us today a unique coaching experience for personal brands. Listen to her story and how she moved from retailers to coaching business. We all want to reach the one goal and that is "Million Dollars", Caroline catch that, She is going to share that experience and feelings with us

  • How is passion important for your business?
  • We all make big decisions, maybe the biggest one is to switch from one to other business, especially when you have a super profitable business, learn few tips how to do that without pain.
  • How to fight with stress and fears in the retail business?
  • What is the difference between coaching and advising

Listen here

Sep 29, 2017

Kate Grainger shares her online marketing tips with us. Listen and learn Kate's tips and upgrade your business.

For More click here

Sep 26, 2017

On today's show, I am the guest of Petra Jones. 

Today you will learn:

  • how I processed myself out from my business
  • how I became a retail business strategist
  • major mistakes I see retailers do
  • understanding who you are selling to
  • how to identify your ideal client 

Listen here

Sep 20, 2017

Last week, I went to do my yearly taxes.

Now this makes most people cringe, but for me, it was uplifting.

Not only did it give me a chance to see how things have changed in my business over the last 12 months, but I also analysed where money was going out, where it was coming in, places where we could make more money.

I also got to take about my accountant about budgeting over the next 12 months. I have forecasted my earnings for the next year, but I also know that I’ll have to invest heavily over in that time, in order to move my business to the next level.

We talked about the tax implications of both of those. Where will the money come from.

Listen here

Sep 20, 2017

Rebecca from Sattwa Skincare shares her tips on how she has dramatically changed her brand and as a result, has significantly increased her sales, gotten featured in the press several times, created a product where demand regularly exceeds supply and her successful campaign to be stocked in a high profile store.

For more click here

Sep 13, 2017

Last week, I went to do my yearly taxes.

Now this makes most people cringe, but for me, it was uplifting.

Not only did it give me a chance to see how things have changed in my business over the last 12 months, but I also analysed where money was going out, where it was coming in, places where we could make more money.

I also got to take about my accountant about budgeting over the next 12 months. I have forecasted my earnings for the next year, but I also know that I’ll have to invest heavily over in that time, in order to move my business to the next level.

We talked about the tax implications of both of those. Where will the money come from.

We also talked about setting aside money for taxes. Here in Australia, we have this thing called provisional tax, whereby you have to pay a big lump sum of tax each quarter. We went through all of my income sources, including non business income and investments, and now I know how much I need to put aside each week, in order to not get hit with a massive tax bill.

Watch here

Sep 11, 2017

Today you will learn how to become a fantastic speaker.

  • Hear David's background and how he started his business
  • How to learn from your mistakes?
  • How can speaking improve your retail business?
  • What is 3PR

Listen here

Sep 4, 2017

When I started my first business, I didn't have the budget to hire a designer, so I started learning everything I could about building a website. I spent hours and hours on Google trying to figure it all out and make sense of all the conflicting advice. It was overwhelming to say the least.

Well, I finally figured it all out and along the way, discovered I had a passion for branding and design. Not only this, but I realized I had developed an easy, step-by-step system for launching websites that was perfect for entrepreneurs!

Now, that's what I teach!

What you will learn in this episode:

Today on the show we have Louise Henry, and today we will learn how to create fantastic website for your business.

  • How she started with learning graphic design?
  • What is the best time to DIY your website
  • If we DIY our website what is the biggest mistakes people make?

Listen here

Aug 28, 2017

Today on the show we have Jillian Rosich Kendrick, and we are talking about automation system for your retail business.

  • How she started to work with marketing automation campaigns?
  • What is CRM?
  • Is there difference between CRM and email message systems?

Listen here

Aug 23, 2017

Remember the last time you saw a product on sale, for LESS than the price you could buy it for wholesale? It makes your blood boil, causes you to become a keyboard warrior in any facebook group you can asscess, and generally, makes you feel lik sh*t.
All this hard work that you’ve put in to building a reputable, ethical company, with sales staff that love your customers and are passionate about what they sell. It all goes out the window, if a customer can buy something retail, cheaper than you can buy it wholesale.

Or, does it?

There are many reasons why retailers sell below cost (or below the cost you could buy it for), so instead of being outraged, let’s take a look at how to leverage loss leader products.

So what are loss leader products, and why do stores waste time and money, having them?

Loss leaders are designed to draw you in, with the lure of a bargain, and the strategy to sell you more.

Watch full episode here

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