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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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All Episodes
Archives
Now displaying: April, 2017
Apr 26, 2017

When I tell my retailers, that they need to spend a week keeping tabs on what their customers are wearing, most look at me a bit strangely. But after that week, they realise there’s a method to this madness.

You see, when you look at what your customer is wearing, it tells you more about them than you could ever imagine.

I know, I know, don’t judge a book by it’s cover. I’m not saying you should treat any person in your store any differently, but when you keep a keen eye on what types of clothing your customer is wearing, it could just change your whole retail offering.

What we wear, says a lot about our values. It shows the world a version of ourselves, that we want to be seen as. So paying attention to your customer’s outfits, tells you who they are, what they like to buy, what their value system is when they shop and how much they’re prepared to pay.

So let’s talk about that a bit more.

For more click here

Apr 24, 2017

In this week’s episode you will hear what our guests answered in the past on Sal’s great question “What makes you go wow when you walk into a retail store”

We have Diana Holwerda and Michelle Keefe

'' Because I have a marketing background, I love anything that is showing that the store has actually spent some time in attracting people into the store. So, the window layout is very important to me, if they have done an awesome job on the windows. And I also like colours, so if there are appealing colours, not too bright but quite interesting which would probably impress me quite a bit and also the quality of the product. But, for me it's always the window shopping, so if the window looks quite interesting then I will go inside, otherwise I would probably not put a foot inside. If we look at all the big department stores, look how much money they spend on their windows and I think that small retailers should base their design and marketing skills on that. So, as an advice, see what the big stores are doing because they are the ones that are selling and they are getting the customers in so there is nothing preventing you from copying a little bit of what they are doing. ''

'' The biggest thing, for me, that makes me go wow is the customer service. When I walk through, and someone looks, smiles and says good morning or good afternoon. It's the atmosphere that the individual provides in the store. It's the customer service, that experience that they provide that makes me remember the store  and makes me come back.''

 

For more click here

Apr 19, 2017

Utilizing the manufacturers description is a simple, quick and easy way to get products up onto your website.

Yet standard descriptions hold you back in a few ways.

Firstly, the Google Gods prefer it if you have fresh content – you’ll rank higher in searches, than the stores that simply copied-and-pasted.

Secondly, by customising your product descriptions, you’re in a better position to move the customer one step closer to buying. Because if every website has the same picture and the same description, the customer only has one other thing left to choose on – price (and we’re not about competing on price!)

Click here for more

Apr 17, 2017

 Seven years ago I was bit by the brick and mortar bug. I was managing a small boutique so I was starting to understand the process and I had met someone that I knew would be a good business partner. Most importantly, I had an idea for a shop that I felt would stand out and that would add value to my neighborhood. 

When my business partner Meredith and I got serious and finished writing our business plan, what emerged was a lingerie boutique that made shopping for underthings a not-terrible thing to do. So many of our friends had awful, even traumatic experiences when shopping for bras,  (knowing that something fits correctly isn't a knowledge that we're born with!) and we wanted to make the process easy, fun and empowering.  

In 2010, we took the leap and opened what is now our pride and joy,

What you will learn in this episode:

  • How to build successful partnership
  • Ho Rachel get into retail - listen her impressive story
  • How much planing is important for your business
  • How to plan business with business partner

For more click here

Apr 12, 2017

Have you ever been into a store, only to find out that they’ve run out of the thing you came in to buy?

The store assistant assures you that stock is arriving in the next few days, and that they’ll take your details, put on aside for you when the delivery occurs, and give you a call.

The days, then weeks pass, and you hear nothing. In fact, you may have even forgotten about the order, and bought the product somewhere else.

Weeks later, the shop calls you to tell you that your order has arrived, but you no longer want, or need the item, so you tell them to put the stock back on the shelf?

It’s a common scenario, one that most retailers know all too well. That dreaded feeling in the pit of your stomach, when you realise you may have completely forgotten a customer. 

For more click here

Apr 10, 2017

Bio

You might be surprised to learn that my entrance into maternity leave planning and coaching did NOT begin with my own arrival at motherhood.

I had a decade of experience as a maternal health professional, but when I set out to plan my maternity leave as a self-employed consultant, I found…a whole lot of nothing.

I found some blog posts of what other women did and what worked for their business.

I read about what entrepreneurs in billion dollar companies did for their leave (oh hey Marisa Mayer!)

I came across dozens of generic “guides” that included sage wisdom like “plan ahead” without delving into much more.

What you will learn in this episode:

  • Learn more about Arianna's background, how she started her business
  • When is good time for baby when you run your own business?
  • It's time for a business break - How much time you need to take off
  • Learn more tips about breastfeeding

For more click here

Apr 5, 2017

One of the things people ask me all the time is "What is the mastermind". This episode will try to help you better understand what is mastermind and how it works. I invited rockstars to tell you exactly why they join and what they achieve in the last few days.  They will let you know experience so you can be the next one who is going to join this fantastic group.

You will learn today:

  • What made them join mastermind class
  • What was the biggest obstacle they have before they joined mastermind
  • For some this was first experience, listen Kate's impressions and concludes how this can help in her business
  • How planning is important for retailers

For more click here

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