If you want to know how to use media to drive customers to your store today's guest Jen is here to tell you how to exactly do that.

• Listen to Jen's background and hear how she jump into PR business
• Familly support, it's really important, learn how Jen gets her support from husband and family in her business and learn the smart strategy how to tell some important decisions to your family
• How to prepare a strategy for media when you run a retail business?
• Should you pay for a professional photographer and how photography can improve your business?
• We talked about photography a lot, including celebrities and their images, so learn few tips how to focus your business based on photography

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It’s not hard to feel overwhelmed with all of the jobs you have running your retail business. Keeping all the balls in the air, whilst still having a life, can be completely exhausting. I have to admit, as much as I love working, I’m pretty lazy when it comes to business. I’m the queen of ousourcing. If I can get someone else do a job that I don’t want to, or can’t do, then I’m all for passing that job onto someone else. It frees up my time, it keeps another person employed and these results are usually better for it.
But outsourcing takes money, right. Not always a lot, but it still costs. So increasing your sales and profit is a key factor to be able to free up your time and give you the freedom that you started this business for.

And honestly, you’ll only increase those sales and profits, if you’re actively marketing your store. But many retailers are scared of marketing. They see it as an expense they can’t afford. But I’m here to tell you, you can’t afford to NOT advertise. Even if it’s just a small budget, you need to be filling up your sales funnel and encouraging sales.

Today I’m going to share with 5 signs that you need help with your marketing

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Today on the show we have Jake Nawrocki. As the founder of "Operation Self Rest", Jake believes everything we need to activate our own human potential lies within us – In the way that we think! Jake says "There is a decision we must all make and that decision requires us to change the way we think. It’s only when we actively decide to reset our thought patterns that we will ever see the desired change we want in our outcomes."

Listen now as Jake helps you answer:

• How is education important to be successful in business?
• How can you realize your potential when you are young?
• How to convert from a shy to a progressive person?

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Today's guest, Jeff Kohler, is a master of video. Listen as he gives you some great tips on how you can use video to market your business and products. Plus, discover some of Jeff's first-hand experience with his company Marketing Videos Club. Listen now to find out:

• How using video can help you to sell a product?
• How get over the fear of being in front of the camera?
• How to practice making your own videos?

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Today's episode is all about money. You will hear from Rebecca's angle how to organize budget, money, and investments.

• Meet Rebecca and hear her story how she started with her financial advising business
• Mums in business? Learn few tips how to organize your finance when you are preparing to have a baby and at the same time, you are running some business?
• How much education you need so you can be your own financial manager?

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What you are going to learn today:

• Today my guest is Stan Rosenberg and we are coming from live SHOP.org conference
• Stan is going to tell us all about owning your own audience
• How to own your audience?
• What data you should track when it comes to your audience?

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Caroline is going to share with us today a unique coaching experience for personal brands. Listen to her story and how she moved from retailers to coaching business. We all want to reach the one goal and that is "Million Dollars", Caroline catch that, She is going to share that experience and feelings with us

• How is passion important for your business?
• We all make big decisions, maybe the biggest one is to switch from one to other business, especially when you have a super profitable business, learn few tips how to do that without pain.
• How to fight with stress and fears in the retail business?
• What is the difference between coaching and advising

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