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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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Now displaying: November, 2017
Nov 28, 2017

It’s easy to be drawn to the latest, shiny new thing.

Whether it’s a product, a new piece of software or the latest social media trend.

But the fact is, after the glitter and gloss has dies down, we always return to the place we feel comfortable, that feels familiar and that we don’t have to think about.

And guess what, it works the same with products in your store as well!

Yes, it’s important to keep up with what’s trending, but sometimes, the real money is in taking something that works, and amplifying it!

For more click here

Nov 13, 2017

Enlightened! So what does it mean to be enlightened and how does being enlightened help you or your business?

Well, listen up because today Karen Gunton and I talk about having that "aha moment" and how in that moment being enlightened can change the dynamics of your business, ultimately helping you and your business thrive.

In this episode find out more about:

  • We each have a purpose to discover and live. we each deserve to shine our light in whatever way we choose. we each deserve to feel accepted, and free, and fulfilled, and ignited. We are here to light up. - Meet Karen and her business.

  • Maybe you feel like you don't have a light to shine, how to find that light?

Listen here

Nov 8, 2017

Why Your Sales Associates Don’t Care About The Money

If you’re not familiar with Maslow’s Hierarchy of needs, when it comes to the workplace, let me give you a brief run down.

  1. Physiological Needs (basic issues of survival such as salary and stable employment)
  2. Security Needs (stable physical and emotional environment issues such as benefits, pension, safe work environment, and fair work practices)
  3. “Belongingness” Needs (social acceptance issues such as friendship or cooperation on the job)
  4. Esteem Needs (positive self-image and respect and recognition issues such as job titles, nice work spaces, and prestigious job assignments.)
  5. Self-Actualization Needs (achievement issues such as workplace autonomy, challenging work, and subject matter expert status on the job)

Yet many retailers think that as long as they pay their staff, they should be grateful for the job and work their hearts out.

Watch here

Nov 6, 2017

Today on the show we have Becky Mollencamp, and we are talking about how you can use LinkedIn how to upgrade your business.

  • Why should retailers use LinkedIn?
  • Is LinkedIn only for job seekers?
  • How people make mistakes using LinkedIn
  • How to optimize your LinkedIn account?

Listen here

Nov 1, 2017

When it comes to the holidays, there is no better time to maximise your sales and fill up your bank account.

A large number of retailers do the majority of their trade during the holiday season, and for some stores, up to 70% of revenue is generated during this time.

Whether the holidays are your lifeblood, or they just provide a nice little boost, making sure that you secure every possible sale is a must.

So let’s talk about how you can choose the right products, in order to maximise those sales.

When it comes to choosing a product to promote, my top 4 go-to categories are:


A High volume/high turnover product

If a product already turns over quickly and it can be expected that this has the capacity increase then this is where I love to start

Why? The product has already been tested by your market, and they clearly love it. Creating a promotion around a high volume product should focus on adding benefit, through bundling and complimentary product upsells. You shouldn’t need to discount a product that already sells well.

A High margin product

The holy grail of retail is a product with a high margin. This means that you sell if for significantly more than you buy it for, like triple, or quadruple.
These products give you a lot of leeway when it comes to creating promotions. You have the room to offer a discount (preferably on multiples), to utilise free shipping as an incentive, to bundle and to use as an upsell.

I personally love combining a high volume product with a high margin product

Listen here

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