It’s easy to be drawn to the latest, shiny new thing.
Whether it’s a product, a new piece of software or the latest social media trend.
But the fact is, after the glitter and gloss has dies down, we always return to the place we feel comfortable, that feels familiar and that we don’t have to think about.
And guess what, it works the same with products in your store as well!
Yes, it’s important to keep up with what’s trending, but sometimes, the real money is in taking something that works, and amplifying it!
For more click here
Enlightened! So what does it mean to be enlightened and how does being enlightened help you or your business?
Well, listen up because today Karen Gunton and I talk about having that "aha moment" and how in that moment being enlightened can change the dynamics of your business, ultimately helping you and your business thrive.
In this episode find out more about:
We each have a purpose to discover and live. we each deserve to shine our light in whatever way we choose. we each deserve to feel accepted, and free, and fulfilled, and ignited. We are here to light up. - Meet Karen and her business.
Why Your Sales Associates Don’t Care About The Money
Yet many retailers think that as long as they pay their staff, they should be grateful for the job and work their hearts out.
Today on the show we have Becky Mollencamp, and we are talking about how you can use LinkedIn how to upgrade your business.
When it comes to the holidays, there is no better time to maximise your sales and fill up your bank account.
A large number of retailers do the majority of their trade during the holiday season, and for some stores, up to 70% of revenue is generated during this time.
Whether the holidays are your lifeblood, or they just provide a nice little boost, making sure that you secure every possible sale is a must.
So let’s talk about how you can choose the right products, in order to maximise those sales.
When it comes to choosing a product to promote, my top 4 go-to categories are:
If a product already turns over quickly and it can be expected that this has the capacity increase then this is where I love to start
Why? The product has already been tested by your market, and they clearly love it. Creating a promotion around a high volume product should focus on adding benefit, through bundling and complimentary product upsells. You shouldn’t need to discount a product that already sells well.
The holy grail of retail is a product with a high margin. This means that you sell if for significantly more than you buy it for, like triple, or quadruple.
These products give you a lot of leeway when it comes to creating promotions. You have the room to offer a discount (preferably on multiples), to utilise free shipping as an incentive, to bundle and to use as an upsell.
I personally love combining a high volume product with a high margin product