The holiday celebrations may be coming to an end, but that doesn’t mean your retail store profits have to as well!
Today I am guiding you on how to maximise your retail sales after the holiday rush so you can make the most out of this sometimes slow period.
Plus, in this week's episode I giving you a bonus guide to show you some great ways that you can put products together, products that are great for your customers and can make you some money fast. Be sure to grab your download.
Before we get started though, last week we talked about 5 products to promote post-Christmas that you don’t have to discount. In case you missed it, check it out now. It’s not too late to get those rolling for your shop, especially if your store offers products to Australian customers.
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After the holiday rush as retailers the biggest question is how do we keep that momentum going? How can you keep customers buying and get rid of seasonal stock just sitting on your shelves?
Well today, I've got a special guide just for you. To help guide you in using promotions to make the most from your sales post holiday.
First, it's important not to forget that people often have their sights on a particular things and if they didn’t get it, they might be inclined to buy it. Use this to do a retargeted ad with a promotion.
Next, gift cards, everyone is always in a hurry to redeem those after the holidays. You can use that to your advantage while optimizing the new year by promoting products to help people with new year's resolutions.
Lastly, school breaks. Kids around the world are often on break from school during and after the holidays. In fact, Australian children are on holidays for 6 weeks! So if you have anything that can help ease a parent’s soul during this time, promote it!
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Today's guest is Susie and she is going to share great tips for creating a great collaboration and partnership.
All business are better together and when they are connected with another business or person. No one wants to share customers with others (especially with competition) but there is good reason why you should collaborate, Susie gave us some great examples for that.
Partnership is still kind of new to marketing, but it doesn't cost a penny but offers several benefits.
Susie explained what attributes your partners should have so you can offer to partner with them. And she mentions that it is very important they have good reputation. And on first touch you can see if they are interested, if yes then continue if not leave them and try find some other partner.
Keeping your customers happy is one key to gaining loyalty with them. For Example, if you don't have an item in your store you can send them to one you know has that item. With that you can be sure that customer will get what they need, and at the same time you are growing partnership with other business owners.
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Louise loves helping people. She figured out how to promote a business using online tools and now she teaches other business owners in this kind of marketing.
In this episode, you are going to learn many useful tips how to upgrade your business using social media and online tools.
Louise teaches her clients how to properly create a strategy for an online marketing and what is the best place to start with online marketing. Also, you will learn what is not a great strategy for online marketing and social media. So, avoiding mistakes is always good.
Also, you are going to learn what is the best social network for your store/business or product? Social media is not only posting things, every post should have its own story, and especially she talked about social media photos and how to create a photo story.
How to build engagement? Learn tips how to manage your time that is productive and effective.
There are many scheduling programs for social media, the question is, is it good to use them, yes or no? Louise will give us a great answer to that question.
You will have a chance to visit her 30-day challenge (LINK) she developed, it’s useful for your social media.
For full episode click here