The best inventions are born of necessity. When Charles Palleschi purchased a site that sold popcorn, popcorn kernels, and popcorn related accessories ecommerce business, he quickly realised that he needed to scale and parts of his business. That need inspired Charles to create Spark Shipping, the leading dropship software which automates millions upon millions of orders for eCommerce and retail entrepreneurs every month.
00:02 Salena: Hey there, and welcome to this week's episode of the bringing business to retail podcast. The best inventions are born of necessity. When Charles Palleschi purchased a store that sells popcorn, of all things, popcorn kernels and popcorn related accessories, the e-commerce business was a stepping stone for him to realize that if he wanted to grow he was going to have to scale and automate parts of his business. And that need inspired Charles to create spark shipping, the leading drop ship software which automates millions upon millions of orders for a-commerce and bricks and mortar retailers every single month. I am really excited to be talking about drop shipping because it is something that a lot of retailers may not know that they are even doing. So welcome to the show Charles.
00:53 Charles: Hey, thanks a lot for having me on.
Salena: This is a New York accent am I right?
Charles: Close, from Australia, it may sound like that. But Boston you are very close to that.
Salena: Still getting use to my accents. Like Americans love Australian accent. We love all the individual accents.
Charles: You will hear it pretty quickly. It's very Boston.
Salena: 01:19 Great, okay. So tell us what exactly is drop shipping because I have a feeling that some of the people who are listening today will know what it is, but others will actually be doing it already in some sort of informal arrangement in their store. And they don't even know that they are doing it. So what is drop shipping?
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Trade Shows...Have you ever considered them in your store's retail marketing plan? If not now is the time to reconsider! We have Katie Hunt here today to educate us on using trade shows as a powerful retail marketing tool!
Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast, a business strategist, and mentor to creative entrepreneurs. Katie launched her wholesale line for Kelp Designs in 2009 and was selling in retail stores nationwide until 2016, when she decided to discontinue manufacturing and pour her time and energy into the TSBC community, and today we will learn all about getting ready for trade shows especially when you are a retailer.
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Today we are jumping into to learn more about e-commerce strategies to make you more money with Jeff Wenberg from Smart Marketer. If you don't already follow Smart Marketer you must check them out. The team at Smart Marketer puts out some of the best content when it comes to what's working and what's not when it comes to e-commerce.
Jeff talks to me all about some of the best apps you can use to help grow your e-commerce sales and what actually stops people from investing in tools that will help them grow their business. Jeff even gives you some amazing tips that you can put into place immediately to boost your average order value, including the 1 mistake that people make when they want to drive traffic to their online store!
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