When it comes to e-commerce email marketing, it can be really difficult to work out what you should be putting in those emails.

There's a big argument between transactional emails I like to call those buy my stuff emails and educational or informational emails and I thought who else better to have on the show then the lady who has been called the top one of the top ten ecommerce commentators in the world.

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We have been talking a lot about money in the last few weeks. We had money as one of our key features in the retail breakthrough series and here in Australia, it's pretty much tax time, so money is on everybody's mind.

So, I thought to myself who better to get on the show then someone who can just really iron out all the wrinkles when it comes to what you need to know in keeping your books straight clean. I don't know what the technical term is for it but keeping them in in order let's use that word

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We have all seen the stories of product brands that have been featured by people like Kim Kardashian and we wish that that could be us, we wish that we could just get a celebrity to take our product and flash it all over Instagram, but the fact, is that is not the beginning or the ending and there's a lot of technical stuff as well as legal stuff that we need to put in place before we use influencer marketing.

So, I have influencer marketing expert Jaime Lieberman on the show to share her tips and tricks and strategies to make sure that this avenue works for you

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You know as a small business owner that cash flow can be a rollercoaster not just for you for any business whether you're big or small and whether you're looking to grow or just to smooth out those peaks and troughs hands up who's had those me having access to external funds actually gives you and your business a little bit of breathing space, but when you're a business, it can be a little bit tricky navigating the paperwork and the legalese that comes with getting your business access to those external funds.

So, with over sixteen years of financial experience and a frequent contributor to radio and news shows, TV programs, magazines like entrepreneur and Inc and Forbes as well as the host of his own popular podcast Ty Crandall the business credit expert is going to show you how you can navigate your way to business credit success. 

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