• Giving the customer what they want, working with several trillion possibilities
• A team of 200 people globally, headquarters in Los Angeles
• Word of mouth is the biggest customer acquisition channel, and there are rabid fans
• The issue with too much choice, too much newness/innovation, why Shoes of Prey is “toning it down”
• Influencers designing pairs of shoes
• Innovation is their thing
• Core competency is on-demand customization—best in the world
• Trend has been slower than expected in industry
• Directing core competency to create value for customers,
• “Cinderella costumers”, not in standard shoe width (2/3 of all women)
• Why heels are so uncomfortable, brands cant hold inventory
• Potentially higher value for customers with non-standard shoe sizes
• Partnerships
• Why manufacturing might move from Asia into local countries
• Funding to pump money into new business opportunities

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Today's episode is a little bit different, and I hope you will enjoy this new format of the podcast episode.  The holiday season officially starts in next couple of days with Black Friday.

Now it's time to use all your resources and get the best results in your retail store. Probably you will need some additional help and hire people during the season, so I am here to help you how to chose the right person and the best one.

My guest Dawn will try to help you as well. She runs the retail business but she noticed that she is really busy all the time, and she asks me to help her how to choose someone who will be the great fit and help with her business so she can have more time for things she likes to do and work to improve her business.

I hope you will learn new things today and rock this holiday season.

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I’ve got a question for you.

How many free things have you downloaded, watched or subscribed to in the last 6 weeks?

If you’re anything like me, the answer could be anywhere from a half dozen, to a hundred. Between the podcasts I listen to every day, the facebook lives, the free downloads and free trials, I would estimate I probably consume free stuff at a rate of around a 10-20 items a week.

When I recently got an email that a software trial that I had subscribed to was coming to an end and I would be billed if I didn’t cancel, it made me truly wonder about whether the time and energy that consuming free stuff, had actually made any impact in my life.

It was a bit of an a-ha moment, because I truly believe that you have to be constantly learning, adapting, improving, testing an measuring to grow yourself and your business. But, would I have made more progress would there have been more of an effect for me, if I’d paid for what I consumed. 

So today I want to share with you how I think free is holding you back.

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A few episodes ago, I had the effervescent Rachel Miller on, talking all about how to get your Facebook posts to go viral.

And you guys absolutely loved it. It’s now one of the top downloaded episodes. I’ll link it in the show notes if you haven’t already heard it.

So with that in mind, I scoured the interwebs for other, awesome people who can help you take the virality, and inject it into other parts of your business.

And I was lucky enough to persuade Joseph Romm, author of  “How to Go Viral and Reach Millions", to come on the show and share everything he knows.

For more click here 

Sometimes it can be a little bit difficult to get your head out of that headspace when you're in a bit of a funk. So I brought along today's guest Alison Donaghey.

She's a radio host of the show think the opposite. She's the author of an international best-selling book also called Think opposite and she talks about using what she calls the domino effect to change your business to change the world.

And she's also a cause and effect strategist. And she's going to show us how you can expand your mind in ways you didn't think possible.

For more click here