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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Now displaying: February, 2019
Feb 27, 2019

Alissa Daire Nelson wants you to do what you do best, every single day!

As a certified Strengths Coach, Alissa knows from experience how our past career choices and education play such an important role in what we do now.  Alissa herself has reinvented her career several times; from dietician, to nurse, to direct sales consultant, to business owner and now a professional coach all of them adding a different dimension to what she can now offer her clients.

In this episode of the Bringing Business to retail podcast Alissa and I chat about how you can harness your efficiency and productivity by finding exactly what makes you tick.  Using a tool called the Strength Finder Alissa works to find five core strengths that highlight your uniqueness and how you best operate.

We discuss in detail how this psychometric tool is used to identify and celebrate your positive strengths and helps stop Limiting Beliefs.  At the same time knowing what makes you tick can help you identify gaps in your knowledge, which enables you to surround yourself with the employees and consultants you need, in order to grow personally and professionally

If you have an e-commerce store (even if you don’t) you won’t want to miss the episode.

  • The power of discovering and celebrating your strengths, using the Strength Finder [9:29]
  • Identify your top 5 strengths from a potential 34 settings using the Gallup website [16:14]
  • How your unique strengths profile will help bring on the best employees and consultants [18:22]
  • How you can harness what you already know are your strengths to build better customer connections [24:42]
  • 4 steps to “Break in Awesomeness” [27:06]
  • Breaking the habit loop - how you can do it right now! [29:54]

For more click here

Feb 21, 2019

Chris Daly has over a decade of experience working as a Digital Marketer.  During his career he has worked with some of the biggest names in e-commerce, helping drive traffic to their websites creating content that generates exceptional conversion rates.

After increasing the organic traffic to one of his clients website by triple but failing to increase sales, he hit on the importance of Conversion Rate Optimisation.  Chris now works exclusively creating and testing e-commerce content that converts into sales for his clients.

In this episode Chris shares with me the importance of your home page and what you should include on it to ensure you customers buy.  We check off the six ares of a website that should be converting for you and three tools you can use to test your conversion rates without breaking the bank.  We also talk about my favourite topic; knowing your customer, and why split testing several versions of your key pages is integral to finding out exactly how your customer will interact with your website.

If you have an e-commerce store (even if you don’t) you won’t want to miss the episode.

  • Chris shares tips on what should be on the home page of your e-commerce website [9:32]
  • Find out what’s distracting people on your site and putting them off buying. [15:10]
  • What information do you need to show on your website and where do you need to show it. [21:45]
  • Is your website causing people to become anxious? [29:46]
  • What is the home page existence test? [45:07]

For more click here

Feb 13, 2019

Thomas Duran was going to be a fire fighter, that was until he realised he could turn his real passion for video, into his job.  For the past thirteen years Thomas has worked as a professional video cameraman and producer, helping corporate clients sell their message and products through moving images.

In this episode Thomas shares how you can leverage, one of the most powerful marketing tools available and use video to sell to your customers and scale your business.  We chat about ways you can avoid having your own face on camera, how to shoot iPhone videos that stand out in a congested market place, aps that help you edit your videos so it looks like a pro did them and what kind of budget you should be setting if you’re working with a professional production company.

No matter if you’re a start up producing DIY sales videos or scaling to seven figures and considering a highly polished branding video, Thomas shares how video delivers so much more to your customer in a way photos don’t. 

Video is considered to be the most powerful marketing tool available to retailers today, and is no longer a bonus option but an expected addition.

 For more click here

Feb 7, 2019

It's still an early period of the new year, and we are still setting goals for our business and we started to work on some, but if your business isn't where you think it should be you are going to love this episode and you will get many answers how to change that.

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients and presentation attendees towards achieving massive profitability while cultivating lives of purpose, conviction, and contribution.

Interesting thing is that we talk about WHAT and not the WHY for the first time, and you are going to learn the difference that could help you and increase your business, skills, and profits.

For more click here

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