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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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Archives
Now displaying: March, 2019
Mar 25, 2019

If you use Mailchimp and Shopify, you would have received this message in the last couple of days.

Chances are, 1 of 2 things happened.

  1. You didn’t actually open the email, so you’re not really sure what the fuss is about.
  2. You opened the email, thought hmm, I probably need to look into that or
  3. You thought holy crap-balls, THIS IS BAD

And the winner is……
number 3!

Not that I want to tell you what opinion you should have, but the truth is – if you weren’t thinking number 3, or some version of it, then you are seriously underestimating how much an email list does for your business.

Fact is, when you use email well, your email list should be generating a lot of money for you! 

Take this example

So, what’s the answer?

Well for most of you, I’m going to recommend Klaviyo. If your business is purely ecommerce, fashion, homewares, jewellery, skincare etc, Klaviyo is for you.

I made this little video to show you just a handful of the cool things Klaviyo will do for you (that Mailchimp never did).

OK, so how is K different to MC.

To put it into perspective, at its core MC was designed to send email newsletters. IT wasn’t built to be an ecommerce marketing platform. Sure, you can use it for ecommerce marketing, you can add apps to it and hack it to do the things your business needs, but it’s trying to be all things to all people.

K, however, was solely built for ecommerce marketing.

In fact, Klaviyo says Over 3,700 Mailchimp customers switched over to Klaviyo last year, and they saw an average increase of 46% in total store revenue.

Let me tell you just a few of the reasons that I recommend Klaviyo to my customers and install it into my 1:1 client retail and ecommerce businesses.

First up, let’s just get an insider look at why Klaviyo is so powerful.

You know how you can install a Facebook pixel on your site, or link GA, so it tracks your customers every move? Well Klaviyo does that for your ecommerce store. It keeps tabs on what your customer looks at, how long they spend on specific pages, what they purchase and what they click through to in an email. All the while, building a powerful, personalised customer profile.

Imagine being able, with a touch of a button, to send a product email, that was completely tailored to each recipient. What I see, is different to what you see, based on our buying and browsing behaviour.  Well that’s exactly what Klaviyo does, with a simple click of a button.  Cool right?

Ok, so the next reason I love Klaviyo, is segmenting. Unlike MC, where you have multiple lists, and duplicate funnels and emails, with Klaviyo you can segment based on products purchased, website browsing behaviour, how long ago a person has purchased, or not purchased, whether they’ve opened and emails recently, or not.

Why is this important.

Because, gone are the days when we can just send out newsletter blasts and hope people buy. The number one

Let me throw some stats at you

Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen

Only 39% of online retailers send personalized product recommendations via email. – Certona

Oh, and imagine being able to run Facebook ads to those segments – with Klaviyo, you 100% can, and even better, those segments are updated in real time. No more exporting lists to csv and then uploading them into fakebook business manager.

But probably my most favourite thing about Klaviyo, is that all of the funnels that everyone tells you need, well, they’re already there. Sure, should go in and tweak the email text to be more in line with your brand, Yeah, they’ll do much better if you spend some time customising the emails, but if you don’t have the time, you can just literally press go on the done for you flows and they’ll start working immediately

I know I’m sounding like a complete fan girl of Klaviyo, but that’s because I KNOW it makes you money. With its Shopify integration, it can create dynamic coupons, you can report on your sales and customers, you can integrate with Facebook and Instagram – it truly is da bomb

If your business is a kind of a service kind of ecommerce, say, like a solar hot water company, or a customer shade sail business, where you need to include a CRM, then I’m going to suggest Active Campaign.

Now, the questions you’ve all been waiting for – PRICE.

Klaviyo is free for up to 250 subscribers. Sure, it’s no Mailchimp-free-for-2000 subscribers.

But there’s a reason for that.
Comparing the 2, is like comparing an exercise book for inventory management, to a full-spec point of sale system.

Sure, they can both manage inventory, but the exercise book requires a lot of input from you.

If you have under 1700 customers, you’re looking at $75 per month.

But Klaviyo stats show that Shopify uses make around $85 for every dollar they spend on Klaviyo and to me, that’s a no brainer.

The truth is, if you’re using Shopify and mail chimp right now, you need to find something else. You’re going to have to migrate your data and customers over anyway, so why don’t you take this step and jump into Klaviyod 

For more click here

Mar 21, 2019

Sarah Santacroce is passionate about helping business owners spread their unique message and brand through LinkedIn.  She believes the former corporate connector is a fundamentally under utilised platform for retailers and entrepreneurs across the board. Over the past few years LinkedIn has become a powerful tool to bring your unique brand to industry professionals, influencers and customers alike.

If, like a large percentage of business owners, you think LinkedIn won’t bring additional value to your retail business, within the first five minutes of our conversation, Sarah will convince you otherwise!

Sarah’s the first to acknowledge LinkedIn can seem like an intimidating space.  But with her focus on Social Serving, rather than Social Selling Sarah provides the tools to help you successfully communicate and connect with markets and customers you may be overlooking on standard social media platforms.

If you opened a LinkedIn profile years ago and haven’t touched it since, you’re going to want to open it up and start making changes right away, whilst Sarah generously shares with you her knowledge on:

  1. Why LinkedIn is such a powerful tool
  2. How LinkedIn will give you the edge on your competitors
  3. Ways to increase your status, professional standing and credibility as a retailer
  4. The importance of personal branding
  5. Ways to use LinkedIn to move your brand forward
  6. Tips for developing connections and content

TIME STAMPS

  • Is Linked in a social networking platform or a B2B connection point [7:27]
  • Are you a good fit for LinkedIn [9:32]
  • The importance of developing relationships & partnerships [10:36]
  • The customers you are missing out on by ignoring LinkedIn [11:42]
  • Getting the edge on your competitors [13:02]
  • Increase your status, professional standing and credibility [13:32]
  • The importance of building a professional AND personal brand [13:52]
  • How to use LinkedIn to move your brand forward [16:12]
  • Tips to increase your page views [18:41]
  • Developing network connections [22:24]
  • Who to connect with and what to say when you do [24:12]
  • Developing, using and searching for keywords successfully [34:02]
  • Content to include on your LinkedIn account [35:10]
Mar 14, 2019

If you’ve ever wondered how to make Google ads and pay per click advertising get the best ROI -  this is the right episode for you. In this episode, marketing expert Quentin Aisbett is going to share his insider secrets to help you reach your advertising goals.

Quentin shares his best marketing strategy for retailers when it comes to Google marketing.

We also jump into understanding how google ads (including google shopping) work and how to optimise them

Click here for more

Mar 7, 2019

Copy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands.  But he’s the first to admit, his copy hasn’t always hit the mark!

Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using.  Ignoring the “experts” he started creating copy and brands that made real, deep, connections with the people buying the products he was tasked with selling.

Over time this lead to Lee developing the Avatar Immersion systems, a series of connection points that helps business owners find the intersection between their own stories and the stories of their customers.

Lee is passionate about encouraging businesses owners to tell their own unique story, understanding customers and their needs and the importance of making the customer the focus of your sales copy.

For more click here

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