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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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All Episodes
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Now displaying: April, 2019
Apr 24, 2019
Episode link: https://salenaknight.com/wp-admin/post.php?post=12878&action=edit
 
Not every business is going to be smooth sailing, all of the time. Maybe you'll have problems with your employees. Perhaps there will be issues with your suppliers. But one of the worst case scenarios is running of money.
 
It's so easy to think "this is it - my business journey ends here". But does running out of money mean the end of the road?
 
In this episode of the Bringing Business to Retail Podcast I share with you my personal experiences from being in this very situation. Join me as I share;
 
  1. What I did to move myself out of this very stressful situation
  2. My strategies for advertising an e-commerce or retail store without any money
  3. Why believing in yourself & your ideas is vital to your success
 
Yes it's possible and yes you can get great results! If you're one step off giving up on your business dream, you owe it to yourself to listen in.

For more click here

Apr 17, 2019
Selena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from "hidden gem" to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray.
 
In this short episode Salena talks to me about how retailers can move from simply selling a product or being an e-commerce brand to being the face of their brand.
 
Selena will show you how to;
  1. share your story with your customers
  2. how you can create a deep connection with your audience
  3. why being the person who shares past experiences will attract the attention of your listener
  4. how focusing on one specific top you're really good at will benefit your publicity
 
Listen now and join the long list of Salena Soo fans who have benefited from her knowledge and expertise.
 
For more click here
Apr 13, 2019

Ugh, copycats, right?


Some days, it can feel like with every swipe of your insta feed or every scroll of your Facebook feed, you stumble across another business or person, copying your hard work.

Perhaps it the product photo shoot images you spent days putting together, or it’s the product descriptions that you wrote, deleted and rewrote for hours on end. If you’re lucky enough o be a designer, having your style ripped off can feel like you heart is being ripped out.

So how do you deal with business copycats?

In this episode, I’m getting raw and real about how they affect me
I’m going to share you with you exactly what I do when this happens (and it’s not what you think)


Plus I’ll give you the tips that I use, literally on a weekly basis, to cope with the endless copying



If you’ve ever suffered the anger that comes with being copied and you want to know what to do when someone copies your work,  then this episode is for you.

For more click here

Apr 3, 2019

Should you invest in PR? Is it worth the money? What do you do when you finally have people checking out your stuff?  How do spot a dodgey deal from a great publicity opportunity?

Today I’m chatting with former TV reporter turned PR Guru, Christina Nicholson.  Christina uses her no nonsense strategies to help independent business owners, solopreneurs and entrepreneurs all over the world gain and leverage publicity.

Together we cover off how you can get PR for your retail store without spending the big bucks. Everything from how to measure the real ROI from your PR, why PR is more powerful than traditional advertising, the importance of a great pitch and why Twitter is as good as an expensive media list.  Plus Christina spills on her Top Three Tips for PR success.

Time Stamps

  • Why your real ROI is what you DO with publicity not where you get it [8:31]
  • The power of PR over advertising [10:26]
  • How to spot a journo from a content hack [13:02]
  • Ways to leverage your publicity to get more [13:32]
  • The importance of a good pitch [16:06]
  • Why timeliness is so important [18:02]
  • Be prepared for success [24:02]
  • Top 3 tips for PR success [28:22]

For more click here

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