It's a retail catch 22. You know if you could just get more customers in the door or drive more traffic to your e-commerce site, you'd make more money. But how do you attract those elusive new customers when you don't have a whole lot of money to splash around on customer acquisition?

In this episode I'm going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old "give me your stuff and see ya' later" customers. We're talking the kind of customers that stick around for the long haul, love your brand and sing your praises from the roof tops!

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Over the past six months I've had the great pleasure of getting to know Anna Wythes, as she's worked her way through my small group coaching program.

Anna's story will resonate with you; school teacher by day, ethical fashion retailer by night, Anna is a Retail Superhero juggling single parenthood, work and running a business she's passionate about. Anna uses her store to make a difference to others and share her message about ethically produced fashion.

You will be inspired by Annas story of embracing change, rolling out automations and using technology to lighten the load and understanding the importance of making a profit in order to afford to keep giving to others.

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Five years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim! Join Sara and I as we chat about;

- new opportunities that have come from changing direction
- why reinvention should be a constant activity
- the importance of connecting with people who understand
- how running a business impacts on mental health
- how mental health impacts on your business
- why building a customer base at the expense of your own value and worth is one of the most damaging things you can do

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I love talking to industry experts, picking their brains on your behalf for their hot tips and the kind of know-how you have to pay crazy town dollars to get as a consulting client.

Kurt Elster from Ethercycle just went very close to the top of my Most Enjoyable list! Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites.

He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat to me on the Bringing Business to Retail Podcast. Join us as we talk about why "beautiful" design doesn't mean profitable design, three strategies you can roll out this afternoon to improve the conversion rate on YOUR website and a fun look at what features Kurts retail e-commerce site of choice has that others don't.

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