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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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All Episodes
Archives
Now displaying: August, 2019
Aug 28, 2019

With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place?

In this episode professional copywriter Megan O'Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business.

How to maximise your email subject line to get your emails to stand out from the crowd. And how you can ensure your brand voice is communicated if you outsource your social media or copywriting to a professional.

For more click here

Aug 22, 2019

Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers.

In this episode I'm busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send.

For more click here

Aug 16, 2019

How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention?

In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking for.

Louise generously shares;
- the importance of having a well planned digital strategy
- where to focus your energy
- knowing what stops your customers from buying
- why empowered staff are your strongest retention tool
- how to develop, manage & nurture online communities

For more click here

Aug 8, 2019

Economies have a cycle, and it doesn't take much to see the world is perched on the edge of a downturn. As a retailer this means more than ever, you need to be constantly innovating, surveying your customers, analysing your product mix and keeping on top of your cash flow.
 
But what exactly are customers looking for and what will you need to do to stay on top of your game moving into the future?

In this episode I'm sharing my top predictions moving towards 2020, based on the take-home messages being shared at the recent Online Retailer.

For more click here

Aug 1, 2019

If you've ever worked with me 1:1 you'll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I'm super excited to have her on the show with me this week.

Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business.

In this episode Brooke and I explore how you can unlock your brand archetype from the 12 set out by Carl Jung, begin to understand draws people to you and your business, and why being your amazing, unique, kickarse self is the very best branding strategy you can use.

For more click here

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