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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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All Episodes
Archives
Now displaying: August, 2020
Aug 26, 2020

If you're like everyone else, 2020 will have felt like the longest year ever. Until I tell you the holiday season is a mere THREE months away. And then suddenly it feels like time has flown.

Even if gift giving and festive season promotions are the last thing on your mind right now, customers are desperate to feel joy. And giving thoughtful, unique gifts is one of the most powerful ways you can do that.

Now more than ever savvy retailers need to embrace their points of difference and work to promote the solutions they have for their customers in the lead up to what might just be the most unusual holiday period ever.

In this episode of Bringing Business To Retail I'm sharing FIVE easy steps to developing a Christmas marketing strategy that will help you stand out from the crowd.

After the episode join the conversation on Facebook or Instagram.

To access more great business building strategies head over and join me in The Retail Breakthrough Series.

For more click here

Aug 19, 2020

Most Independent Business owners I meet start their store for one of two reasons; to escape the 9-5 corporate grind and spend more time with their families or doing other things they love. Or to provide the opportunity to use their talents for their own gain or to give back to others. To me both of those things represent "freedom".

Thing is, before long people realise being a business owner holds more responsibility and requires more than just showing up to work each day. Before you know it those endless lists of tasks start eating into that freedom you left a well paying job or time with your kids to achieve. And in walks GUILT. Boots and all.

In this episode of Bringing Business To Retail I want to share how guilt played out in my business and share some ways you can tackle your own feelings so you can get back on track to achieving the freedom you were searching for when you first started out.

For more click here

Aug 12, 2020

Most retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice.
 
Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money.

In this episode of Bringing Business To Retail I'm sharing how you can curate a range, that doesn't involve reaching out to your customers for their advice but has people lining up to buy.

After the show, join the conversation or simply stay in touch at Facebook and Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Aug 6, 2020

Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business.

This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.

We explore what your brand should represent and how you can effectively communicate those things through the visual elements of your business (ie your branding!).

After the show, join the conversation or simply stay in touch at Facebook and Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

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