It's easy to drop a lot of money on paid advertising, without really knowing if you're getting a good return on your investment.
If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that's exactly what I'm focusing on in this episode.
Plus you'll get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22.
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Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I'm sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22.
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Ever wondered what goes on in our Scale Your Store Live sessions? In this episode, I'm giving you a sneak peek inside one of our bonus training calls and sharing one hot strategy for getting more customers to buy from you, even during the busiest time of the year.
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One of our highest converting Facebook ads tells the story of Emma and Sam who sold $14,000 of dead stock in 7 days, using strategy #3. So what exactly IS strategy number three, and could you use it to move the idle, damaged, or surplus inventory in your own store.
In this episode, we're going to spill the beans on exactly what Emma and Sam did to move thousands of dollars worth of stock that was choking their cash flow and stopping them from investing in products that their customers actually wanted. And how we tackled their concerns around cheapening their high-end products or turning off their dream customers with substandard products.
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Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can’t do it all at the same time!
With Diane’s guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like guardrails, keeping them from falling off a cliff. Diane is also the author of Succeed Without Selling and the host of the Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, and a member of the Board of the International Association of Sales Trainers.
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Michelle Dickinson is a wellbeing strategist, TED-X presenter, and author of a memoir entitled Breaking In To My Life, about her experiences living with a mother with Bi-Polar.
Michelle is passionate about helping people get comfortable with mental health before a crisis hits and providing the tools and strategies business owners need to enable them to move their business forward if their own mental health or those of their employees is suffering.
As more and more teams operate remotely Michelle shares strategies around fostering trust and connection with staff in a remote workplace. And helps outline the balance between showing up as honest and vulnerable, whilst at the same time modeling good emotional health care for others in our communities.
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If you're tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you're going to love my conversation with Brandon Lucero.
In this episode of Bringing Business to Retail Brandon and I talk about the power of brand messaging and getting aligned with what you as an entrepreneur are good at and focusing on connection and service with your customers.
We cover leaning into what your customers are asking for and how important it is to also focus on bringing the money in.
There are so many takeaways in this episode, I can’t wait for you to listen in.
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Real estate investing has been part of Brad’s life since his college days. He earned his undergraduate degree in Finance with an eye towards commercial real estate, interning with one of the premier large commercial property portfolio companies in the Northwest. He purchased his first rental property within months of graduating college, and quickly added several more.
His experience includes management of hotel and vacation property, development of retail and hospitality space, and raising capital from both domestic and international investors. He's been exclusively focused on capital raising for commercial syndications since 2017.
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Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store.
When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.
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Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably.
Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration of missing or need for alternative ingredients and the environmental impact of food waste.
On this episode Michael shares how Plant Jammer have created a unique three way relationship with their customers and affiliates by creating marketing opportunities from data collection and building social connection.
I can't wait for you to join me for our conversation about building a highly engaging customer experience through collaboration, collection and connection (all the C's!).
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Most people think that the key to a successful brand is great marketing, but what if you are a successful marketer already? Does that mean that your brand is instantly going to become an overnight success?
In today’s episode of Bringing Business To Retail, I speak with Sarah Greenway from Lava Tribe. She shares with us her journey, the importance of knowing you are not alone and the only person making business mistakes and how confronting her biggest fear propelled her business. I can’t wait for you to join us.
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Quite often when people hear stories about successful retailers and E-commerce store owners they are intrigued to know where they came from and how they got there.
What was their secret and what wins and challenges they encountered on their way to success?
In today’s episode of Bringing Business To Retail, I’m thrilled to be talking to Stephanie Mitchell who shares her retail journey and the importance of knowing who your customer is and what not knowing can cost you!
She also shares the importance of investing in herself and how it made her business thrive.
I know you are going to love hearing Stephanie’s journey!
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Have you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless?
It's easy to let yourself believe they got lucky. Or know something you don't. That they went to a different school. Studied more. Had a raft of investors or a rich benefactor.
I want to let you in on a secret. It's got NOTHING to do with luck and EVERYTHING to do with mindset.
In this week's episode, I'm sharing the TOP THREE mindset changes you need to make to scale and grow your retail or eCommerce business. I think they might surprise you!
Listen to the full episode here
It’s no secret that buy now-pay later a has changed the retail landscape forever, but most retailers see it as just another payment gateway like PayPal or Stripe, but one that costs more! So, is there a way that you can create a win/win?
A win for your customers who love using buy now-pay later and a win for you, the merchant who, let's be honest has to absorb these costs. Today I've got George Bland from Klarna - one of my favourite buy now-pay later providers, to talk about how you can leverage your relationship with the buy now-pay later payment gateway providers.
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Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs.
Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business is financially healthy. Discover;
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Genevieve Piturro, is the author of 'Purpose, Passion and Pajamas' and the Founder of the Pajama Program.
She was a successful television marketing executive until she dramatically changed the direction of her life.
After asking herself the question "If this is the next 30 years of my life, is this enough?" Now her work and her passion are to help empower people to create a more fulfilling life and be a more purposeful and impactful leader.
In this episode of Bringing Business To Retail, Genevieve shares with us her story, one poignant moment and conversation that helped her find her purpose and shares with us her tips on how you can do that in your life and your business too.
I can't wait for you to join us.
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Are you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results?
Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn’t going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to get your Facebook Ads working hot for you right now.
Let’s dive in!
Excited but still feel like you need a little help?
Check out how we can implement and manage your ads for you by heading over to our website https://salenaknight.com/services/. Scroll down to Facebook Ads Strategy and Management.
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When was the last time you audited your customer experience?
Does it measure up or does it fall short?
In this episode of Bringing Business To Retail I’m sharing how you can turn your customers from just happy customers to drumbeaters – customers that shout your praises for you!
I walk you through 4 tips that integrated into your customer journey will make your customers feel like royalty, return time and time again and tell the world about it too!
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Does the idea of adding another pop-up on your website make you shudder?
You’ve probably experienced many websites that bombard you with the same repetitive pop-up every time you click through to another page - annoying as that might be, it doesn’t mean you should forgo pop-ups on YOUR website.
In this episode of Bringing Retail To Business episode, I share with you 4 pop-ups guaranteed to increase conversions, NOT annoy your customers and provide a better customer experience.
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On the latest episode of the Bringing Business To Retail Podcast we dive into playing big and ask the question: “Does the word risk make you run away and hide?”
From doughnuts to dumbbells, I share some fun stories, strategies and tips and discuss how innovation is worth the risk.
Join me as I walk you through the 3 things to do before you are ready, the actions that will break you free from playing small and how embracing the right risks will scale your business and have you reaping the rewards.
I can’t wait for you to tune in.
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On the latest episode of the Bringing Business To Retail Podcast I ask the question: “Are you measuring the wrong things in your business?
Are you sabotaging your business growth, by focusing on the wrong things? Are you putting in the EFFORT and not seeing the RESULTS you want? Join me ask I walk you through a MINDSHIFT change to help you REFOCUS and help you go from self-sabotage to success!
I can’t wait for you to join me.
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Vanessa Van Edwards is a Behavioural Investigator who specializes in psychology and the thinking behind what makes people behave in the ways they do, particularly when it comes to sales.
Using a winning combination of charisma and body language, Vanessa can help retailers sell just about anything to anyone. And she's also a gun at picking a shoplifter from their body language alone.
As one of my most requested and most downloaded episodes, I'm super keen to share Vanessa's wisdom with you again on Bringing Business To Retail.
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Colin McIntosh is the Founder and CEO of the fastest-growing direct-to-consumer brand in the $12B US bedding space Sheets & Giggles. Disrupting the market with their revolutionary eucalyptus lyocell sheets and duvet covers.
With a desire to make a significant change in the world Colin kickstarted his environmentally focused brand, with a $284,000 crowdfunding campaign and to date has attracted over $2m.
In our time together Colin shares his thoughts about doing business differently, what makes an awesome kickstarter campaign, his belief that playing to your strengths means knowing your weaknesses, and why recruiting the right team is key to being a successful CEO.
I can't wait for you to join us.
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Mitch Russo is a business coach, author, software developer, and podcaster who is passionate about helping entrepreneurs rapidly scale and grow their businesses.
With a drive to help people and make a difference, Mitch knows success comes from focusing not on what you do but on why you do it. It's this philosophy that has helped unhappy business owners reposition themselves in their chosen market and achieve great success.
Mitch and I spent our time together talking about the importance values, vision and passion for your customers play in running a successful business.
I can't wait for you to join us.
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