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Bringing Business to Retail

Tired of putting all the hard work into your retail or ecomemrce business and not feeling like you're getting back as much as you put in? Its time to stop the hustle and instead put your effort into strategic growth. Less ping-ponging, more results. Salena Knight is a Retail & Ecommerce Growth Strategist who founded, built and then sold a multi-award winning chain of stores. Listen in to her proven, no BS strategies, that have helped scale hundreds of retail and ecommerce businesses all around the world.
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Bringing Business to Retail
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All Episodes
Archives
Now displaying: March, 2022
Mar 30, 2022
This week's episode comes to you from NORA (the National Online Retailers Association). I'm joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io.

We don't often get to see behind the scenes of enterprise-level retail businesses and as independent retailers, it's easy to fall into the trap of thinking the big end of town has all the answers. This panel discussion sheds light on the fact that no matter what size your business is, retailers are all going through the same problems.

In this episode, we discuss what's working in eCommerce and what's not. How to test and measure, what metrics are the most successful.

I know you'll come away from this episode with at least one little tip you can take away and implement in your business and start seeing results from, right away.

>> We're heading to Reed Sydney in April. To grab your free retail strategy session jump over to scaleyourstore.com/reed and book your place today. <<

For more click here

Mar 23, 2022

If you operate your eCommerce store through Shopify it's a given you'll have questions about the rollout of the new Shopify 2.0 upgrade.

Do you need it? What will it do? How do you do it? How long will it take? And most importantly will it improve my business?

In this episode, I'm joined by Anna Tillotson from Shopify design and build agency, House Of Cart. Together we'll walk you through everything you need to know about upgrading to the new Shopify platform and the enormous benefits it will have for your business.

For more click here

Mar 17, 2022
Retail can be a lonely business and in my experience the people who move their business forward, scale, grow and become hugely successful are those who have a bunch of people in their corner.

In this episode I'm taking you behind the scenes of one of 1:1 clients coaching calls so you can see what happens when people surround themselves with other people and start taking action - not just thinking about it!

Growing is not done alone and I'm super pleased to be able to help you on your journey.

If you're in Australia and heading to the Reed Gift Fair in Sydney jump on over to scaleyourstore.com/reed and book a 1:1 strategy session with me or one of my team to talk about how you can get clear on what you need to scale and grow your retail business.

For more click here

Mar 10, 2022
It's no secret being an entrepreneur can help you connect with some amazing people. However, it can also be really hard on friendships.

People you used to confide in and connect with suddenly have no idea what you do, they question your choices or are threatened by your success or income. When your business becomes tightly intertwined with your private life it can feel like nobody really shares the same interests as you anymore. Before you know it life has become very lonely.

In this episode I'm sharing how my friendships and personal connections have changed over the years I've been in business, some steps I recently took to put myself back in the friendship game and how I've come to realise to do something great you sometimes have to leave something average behind.

I can't wait for you to join me!

For more click here

Mar 3, 2022

If you're most like business owners who have built a team around them you'll have staff or contractors to deliver key outcomes for many of your business pillars.

Perhaps you have a bookkeeper or accountant, you probably have a team of sales staff, and maybe work with a buyer or agent to source your stock. However, for lots of retail CEOs Marketing is your self-appointed domain.

Whilst you can balance your two roles you're undoubtedly saving yourself the expense of two wages. But how much is your business losing when you suddenly find you don't have time to complete all those marketing tasks you have on your plate?

In this week's episode, I'm sharing an experience I had recently that enlightened me to just how much money I was missing out on by not bringing on extra staff to help me and the rest of our team deliver some very important KPIs and how I worked to bring on new staff before I could afford it.

For more click here 

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