Would you let an ads manager spend thousands of dollars every month, even though you’re not getting any new customers or sales?

How about having to fire a friend or family member, because they're just not what you need to move you to the next level?

Or, would you let a poor-performing employee, bankrupt your business?

Believe it or not, these are just 3 scenarios I’ve encountered with retail & ecom business owners over the last couple of weeks, that could potentially bankrupt the business.

But even having the threat of going bankrupt hanging over your head, isn't always been to push a business owner to make a decision.

So it got me thinking.
If bankrupting your business and losing everything that you’ve worked so hard for isn’t enough of a motivator, what is?

Join me as I walk you through a real-life scenario of what happens when you make this hiring mistake, plus the advice I gave and of course the happily-ever-after (or is it?).

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Common scenarios that could potentially bankrupt a business. 0:02

A furniture store owner struggling with work-life balance and financial difficulties. 3:11

Marketing and inventory management for a struggling business. 8:32

Business constraints and potential solutions for a struggling fashion retailer. 12:31

Poor operations management in a business, leading to low sales and aged inventory. 17:25

Improving business operations through delegation and process updates. 21:52

Managing an underperforming employee in a small business. 27:21

Full article: https://salenaknight.com/avoid-this-hiring-mistake/

As business owners, we're always looking for the next best thing.

Faster results.
Better ROI.
More customers.
More sales.
More profits.

In a world that moves fast, it can sometimes be difficult to make the best decision. Do you make the best decision for now, or the best decision for the future?

When I interviewed Kristine Zwick, of Curated Dry Goods about her phenomenal growth, she dropped this little inspo bomb.

I hope it helps you when you're making decisions moving forward.

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Entrepreneurship, business growth, and setting goals. 0:02

Business diagnostics and profitability for independent retailers. 5:01

Full article: https://salenaknight.com/make-better-decisions-with-this-simple-hack/

I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye.

Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and... this probably sounds a little woo-woo,
But the energy was just...
All
Wrong
I couldn't pinpoint it at the time, but as I quickly walked around looking for the pink shirt (which I never did find), it all felt a little off.
So off is exactly what I did.
I headed out of that store, with my money in my wallet.

Fast forward a couple of weeks later, and I was chatting with Dean and he was telling me about how music makes such a difference for retail stores.
It was during this conversation, that it all clicked.
I didn't realise it at the time, but that "cute little boutique" felt dead, because there was no music - no ambiance.

But the real kicker came when Dean told me that stores with THE RIGHT playlist, typically see an increase in sales of TEN PERCENT.

Say what now?
10% more sales, just for knowing what to play?
I'm all for that.

But how do you know "what's right", so you can cash in?

Listen in and find out.

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The impact of music in retail stores. 0:02

Starting a music business, 34 years in the making. 1:43

Music in retail stores and its impact on staff and customers. 7:12

Using brand archetypes to inform music choices for a clothing brand. 12:55

Leadership, creativity, and music preferences. 18:17

Music's impact on retail sales, with studies showing positive results for "right fit" music. 21:38

Music selection and censorship in retail stores. 27:41

Music licensing and compliance for retail stores. 32:26

Music and digital signage for retail stores. 38:42

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Full article: https://salenaknight.com/a-retailers-secret-weapon-how-a-simple-playlist-can-increase-sales-by-10-dean-cherny/

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