Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace.
Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want.
In this episode, I'll walk you through some key ways to help you do just that.
You'll discover:
• How to analyze customer data to identify emerging trends and adjust your product mix accordingly
• Proven tactics for boosting average order value through personalization, upsells and cross-sells (that your customers will love)
• The #1 e-commerce strategy that can turn struggling businesses profitable overnight (Hint: It's not what you think)
• Surefire ways to increase customer lifetime value and keep your best buyers coming back again and again
• Simple email marketing tweaks that can dramatically improve your open rates, click-throughs, and conversions
Whether you run an online store, a brick-and-mortar shop, or a blend of both, this episode is packed with actionable advice you can implement right away to recession-proof your business.
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Economic Impact on Luxury Brands and Middle Class 0:02
Adapting to Economic Changes in Retail 3:00
Understanding Customer Needs and Tracking Inventory 5:08
Price Sensitivity and Product Adjustments 7:15
Increasing Average Order Value and Upsells 9:37
Optimizing Point-of-Sale and E-Commerce Upsells 14:43
Increasing Customer Lifetime Value 18:08
Testing and Measuring Email Marketing Campaigns 24:26
Adapting to External Factors and Continuous Improvement 29:04
Call to Action and Review Request 29:43
Full article: https://salenaknight.com/adapt-thrive-and-outsmart-your-competitors/
Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country.
After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair.
What followed was a year-long journey of experimentation, research, and passionate product development - all done right in her own kitchen.
You'll be amazed to learn how Angela overcame the challenges of launching a small business, from figuring out the right messaging to capture her target audience to using data and customer feedback to continually improve her products.
And wait until you hear about the surprising shift in her customer demographics that led her to develop an entire course on navigating hair health through menopause!
This episode is packed with invaluable insights that any business owner can apply.
(oh, and if you're ready to ditch the harsh chemicals and revive your hair's natural beauty) You won't want to miss Angela's incredible story. Listen now!
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Angela's Traumatic Hair Experience 0:02
Medical Intervention and Recovery 3:22
Research and Product Development 8:09
Transition to Entrepreneurship 14:57
Messaging and Marketing Challenges 18:34
Metrics and Customer Insights 23:30
Product Line and Customer Feedback 33:21
Future Plans and Expansion 37:07
Final Thoughts and Contact Information 39:30
Full article: https://salenaknight.com/ep-440-marketing-how-curlycoilytresses-worked-out-what-made-their-customers-buy-angela-fields/
As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash.
But wait!
Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout.
It's when your customers start treating your emails like that one relative who always overstays their welcome at family gatherings. Not good, right?
Nearly 70% of users unsubscribe from emails because the business sends too many.
It’s a balancing act.
Not enough emails, you’ll lose sales to your competitors.
Too many, they unsubscribe and that's a lot of potential holiday cheer (and sales) walking out the door.
In this episode, I'm sharing five strategies to keep your promotions fresh and your customers engaged.
They’ll be great to roll out over the peak season, but really, you can use these any time of year.
Let's dive in!
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Avoiding promo burnout in marketing efforts. 0:02
Holiday sales and promotions, with tips for planning and executing effective campaigns. 2:38
Holiday marketing strategies for retailers, including timeline and promotions. 7:35
Strategic marketing campaigns during holiday season. 13:20
Promotional strategies for small businesses. 17:53
Measuring data for promotions, including tracking customer acquisition cost, cart abandonment rate, and product performance. 23:20
Promotional campaign planning and debriefing for holiday season success. 28:18
Full article: https://salenaknight.com/how-to-avoid-promo-burn-out/
How would you feel, if you knew you had everything you needed, to make this your most successful quarter ever?
Everything that you need for a prosperous peak season.
Well, grab your notebook and pen, because that’s exactly what I’m going to share with you on this episode.
For many retail & e-commerce stores, up to 70% of their annual revenue will come in between mid-Sept and mid-Jan.
Let’s just put that into perspective.
In just 4 months, you’ll make MORE than the rest of the year combined!
Now whether or not the bulk of your revenue comes in Q4 or some other peak period, I want to give you my BLUEPRINT to leverage the peak season and make it the most successful ever.
Make sure you've got a pen and paper ready, and hit SAVE on this episode because you're getting a mini masterclass!
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Leveraging Q4 for retail success with a focus on setting revenue goals and breaking them down into manageable sections. 0:03
Inventory management for small businesses. 5:39
Holiday marketing strategies for small businesses. 11:29
Holiday marketing strategies for e-commerce businesses. 17:05
Planning for holiday season sales, including packaging, staffing, marketing, and KPIs. 22:28
Q4 success strategies for e-commerce businesses, including data analysis, website optimization, and technology management. 27:20
Planning for a successful Q4 holiday season. 31:53
Full article: https://salenaknight.com/steal-my-q4-success-blueprint/
Are you leaving money on the table in your retail or ecommerce business? In this eye-opening episode, I share the surprising secrets behind the success of top-performing retail and ecommerce businesses - and how you can replicate their strategies to drive a massive boost in sales and revenue.
You'll discover the often under-utilised marketing tactic that's generating up to 30% of total revenue for leading brands, plus proven techniques for personalizing your customer experience, streamlining your operations, and making money while you sleep. If you're ready to take your business to new heights, you won't want to miss this.
Tune in now and get ready to transform your business now.
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Email management and birthday gift shopping. 0:02
Email marketing's potential for retail and ecommerce businesses. 4:21
Personalization in email marketing, with a focus on customer loyalty and retention. 9:21
Email marketing strategies for businesses. 13:23
Automating email workflows for increased revenue. 16:53
Email marketing strategies for retailers to increase revenue. 21:48
Email marketing strategies for e-commerce businesses. 27:33
Full article: https://salenaknight.com/30-of-your-sales-should-come-from-this/