If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen.
I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back.
And it's not what you think!
Fix this one critical issue, and you could unlock higher conversions and more revenue.
In this value-packed discussion, you'll discover:
The free tool Kerry uses to instantly audit website speed (and how to improve it)
The hidden mistakes in your product taxonomy that are frustrating customers
Why hiring an e-commerce manager is one of the best investments you can make
The mindset shift Kerry says is crucial for e-commerce entrepreneurs to make
If you want to take your online store to the next level, you can't afford to miss Kerry's top tips.
Tune in now to get the insights that could transform your business.
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E-Commerce Essentials and Kerry Clark's Introduction 0:02
Kerry's Journey into E-Commerce 3:04
Common E-Commerce Obstacles and Quick Wins 4:41
Website Speed and Optimization Tools 7:38
Navigational and Taxonomical Challenges 13:27
Understanding Product and Customer Journey 15:50
The Role of E-Commerce Managers and Email Marketers 24:23
The Importance of Long-Term Vision and Delegation 31:38
Overcoming Control Freak Tendencies 32:10
Final Thoughts and Advice for Business Owners 44:36
Full article: https://salenaknight.com/an-ecom-experts-top-tips-for-a-higher-converting-website-kelly-clark/
When you’re in the thick of running a business, it’s easy to feel like you’re the first/only person going through a particular problem.
Trust me. I’ve seen it all. After auditing literally thousands of retail/ecom/product businesses, I know that there are a handful of hurdles, brick walls, and cliffs that you’re likely to encounter.
Instead of me sharing what I think those are, I invited Daniel, one of my Strategy Coaches, to come on the show and share with you, firsthand, the obstacles he sees in so many of the businesses we work with.
Daniel is no ordinary business advisor and strategy coach. He's a serial entrepreneur who's built multiple successful 7-figure companies, from a hearing protection brand for kids to a thriving pickleball equipment business.
I asked Daniel to come onto the podcast and share the biggest obstacles he’s seen with the retail and e-commerce brands we work with, and of course, how we’ve solved them.
One of the biggest takeaways for me was how focused Daniel is on empowering business owners to understand their numbers. As Daniel put it, "knowledge is power" when it comes to the financial health of your business. Too many business owners get caught up in the day-to-day and lose sight of the bigger picture.
But Daniel showed how diving deep into your profit and loss statements, inventory levels, and other key metrics can unlock a whole new level of growth. It's not about being a math genius - it's about having the courage to face those numbers head-on, understand them, and USE them to drive strategic decisions.
He also went through several other areas (you’ll have to listen to find out what they are) and perhaps most importantly, Daniel emphasized the power of having the right support system around you. As he put it, "Being a business owner is a very unique journey" - one that's filled with both highs and lows.
Surrounding yourself with other people who "get it" can make all the difference. Whether it's a trusted mentor, a mastermind group, or even just a few like-minded peers, tapping into that collective wisdom and experience can be a total game-changer.
Honestly, I could go on and on about the insights packed into this episode. But the bottom line is, if you're a retail or e-commerce business owner looking to take your company to the next level, you need to give this a listen.
Daniel's story is a testament to the power of persistence, resilience, and a willingness to take calculated risks. And his advice could be the missing piece that helps you break through to new heights of success.
So what are you waiting for? Click here to tune in to the full episode now. Your business will thank you.
Want Sal, Daniel, and the rest of the Retail Academy Team to work with you to scale YOUR business?
Click here to speak with us and see if we can help.
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Introduction and Purpose of the Podcast 0:02
Daniel Gibney's Background and Business Journey 4:07
Challenges and Common Issues in Retail and E-commerce 8:23
Importance of Agility and Adaptability in Business 14:33
Overcoming Financial and Marketing Challenges 18:37
The Role of Mindset and Perspective in Business Success 35:50
Implementing KPIs and Targets for Business Growth 41:16
The Importance of Networking and Support in Business 46:58
Final Advice and Encouragement for Business Owners 48:29
Full article: https://salenaknight.com/challenges-our-retail-ecom-business-owners-are-facing-right-now-and-how-to-solve-them-daniel-gibney/
As an e-commerce business owner, there's nothing more frustrating than discovering your website or product images have been cloned and are being used to scam your (potential) customers.
It's a nightmare scenario that's all too common in today's digital landscape - I even ended up almost being scammed myself!
In this eye-opening episode, I sit down with Steven Weigler, an experienced IP attorney from Emerge Consult, to discuss strategies for protecting your brand online. You'll learn:
As I discovered firsthand, website cloning, and product counterfeiting are major threats that can do serious damage to your brand and bottom line. But with the right knowledge and preparation, you can fight back and protect what you've worked so hard to build. Don't wait until it's too late - tune in and learn how to safeguard your e-commerce business today.
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E-Commerce Website Cloning and Initial Reactions 0:02
Legal and International Challenges in Intellectual Property 2:48
Building a Strong Brand Identity and Protecting It 5:27
Trademarks, Copyrights, and Patents: Tools for Protection 12:31
Dealing with Infringement on E-Commerce Platforms 14:45
Strategies for Addressing Infringement and Protecting Assets 28:00
The Role of Platforms in Intellectual Property Enforcement 28:48
The Importance of Early Action and Prevention 32:46
Final Thoughts and Actionable Steps 33:01
Resources and Contact Information 33:13
Full article: https://salenaknight.com/ecom-store-cloned-by-scammers-heres-what-to-do-steven-weigler/
Are you feeling overwhelmed, bored, or disconnected from your business? Feel like no one can do things as good as you ever could?
Maybe, your business just misses you, and it's crying out for attention, just like a toddler after nap time.
In this eye-opening episode, I'll share my personal journey PLUS my steps to help you take back control of your business and reignite your passion.
Discover how to identify the current "season" of your business and make strategic shifts to maximize your upcoming peak sales period.
Learn the mindset shifts and team management tactics that will transform your business from a source of dread to a fulfilling venture.
And how to embrace the challenges, to take away stress and overwhelm (and even the boredom).
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Preparing for Q4 and Peak Season 0:02
The Importance of Business Seasons and Control 3:42
Tina's Story and Business Overwhelm 5:29
Reclaiming Control and Business Reflection 9:14
Challenges and Changes in Business 13:51
The Role of Challenges and Team Dynamics 17:35
Taking Action and Reflection 18:13
Final Thoughts and Call to Action 21:38
Full article: https://salenaknight.com/your-business-misses-you-and-how-to-find-your-way-back/