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Bringing Business to Retail

Tired of putting all the hard work into your retail or ecomemrce business and not feeling like you're getting back as much as you put in? Its time to stop the hustle and instead put your effort into strategic growth. Less ping-ponging, more results. Salena Knight is a Retail & Ecommerce Growth Strategist who founded, built and then sold a multi-award winning chain of stores. Listen in to her proven, no BS strategies, that have helped scale hundreds of retail and ecommerce businesses all around the world.
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Bringing Business to Retail
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Now displaying: December, 2024
Dec 26, 2024

Hey and welcome back.

I hope you all survived the Christmas day crazies and are ready to hit that reset button.

If you’re feeling like the holiday season took it out of you (because let’s be honest, it totally did), then this episode is for you. I’m sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you are.

Whether you’re in recovery mode or just looking for a little inspiration to close out the year, I’ve got you covered.

So grab whatever’s left in your cup—eggnog, champagne (I won’t judge)—and let’s get into it

 

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Holiday Season Recap and Introduction 0:01

Auditing and Adjusting Inventory 2:05

Checking Financial Health 2:55

Resetting Mindset and Taking a Break 4:26

Final Thoughts and Looking Forward 7:01

 

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Full article: https://salenaknight.com/post-season-recovery-for-retailers/

Dec 19, 2024

Are you ready to turn the Christmas chaos into your secret weapon?

With just days left, now’s the perfect time to step up and make the most of these final shopping days.

In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with 'last-chance' messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now’s the time to highlight that convenience.

And don’t forget to tease your post-holiday sales to keep your customers engaged long after the season ends.

Ready to finish strong? Make it easy for your customers, create urgency, and you’ll set yourself up for a big start to the New Year!

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Leveraging Urgency with Last Chance Messaging 0:01

Offering Flash Sales to Create Excitement 3:50

Promoting Digital and Physical Gift Cards 5:36

Making Local Pickup or Delivery a Selling Point 7:22

Teasing Post-Holiday Sales to Build Excitement 9:58

Recap of Strategies to Maximize Sales 11:16

Final Thoughts and Call to Action 12:44


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Full article: https://salenaknight.com/last-minute-sales-strategies-to-maximize-holiday-revenue/

Dec 12, 2024

As the year comes to a close, it’s tempting to slow down, but what if the actions you take now could set the stage for your most profitable year yet?

In this episode, I’m sharing three simple, actionable money strategies that you can implement today to ensure a strong start in January and beyond. These aren’t just tips; they’re game-changing moves that will help you:

  • Uncover hidden profit drains
  • Free up cash flow
  • Mapout growth that fuels sustainable growth in 2025

These tips come straight from my own strategy sessions as I map out my goal to scale to $10M.

Whether you’re feeling overwhelmed or simply don’t know where to start, this episode is packed with clarity and practical advice to help you take intentional action—no matter how busy the holiday season gets.

🎧 Ready to start 2025 with purpose? 

 

 


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Reflecting on the Year and Planning for the Future 0:00

Tip 1: Check Your Profitability 2:19

Tip 2: Free Up Cash Flow by Clearing Dead Stock 4:34

Tip 3: Make a Plan for Reinvestment 7:03

Final Thoughts and Call to Action 10:51

 


Full article: https://salenaknight.com/money-tips-to-set-you-up-for-a-profitable-year/

Dec 5, 2024

Ever been so overwhelmed by your own ambitions that you didn’t know where to start?

This episode is for you.

Join me as I take you behind the scenes of my journey into a high-level mastermind—a $45,000 investment, 2 a.m. calls, lost luggage, and all. I’m sharing the raw, real moments of self-doubt, growth, and the unexpected lessons I learned about leadership, clarity, and what it truly takes to scale a business.

In this episode, you’ll learn:

  • How feeling awkward and out of place can actually be a sign of growth.
  • The power of giving yourself space to think (and fell - ugh!) and why it’s essential for clarity and focus.
  • How to shift from feeling overwhelmed to creating a clear plan for your business.
  • Practical strategies for mapping out your goals and staying on track, even when life feels chaotic.

This isn’t just a story about my experience; it’s a challenge for you to rethink how you approach growth and success in your own business. If you’re ready to lean into discomfort, think differently, and take bold action, this episode will give you the insights and inspiration you need.

 


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Joining the Mastermind and Initial Feelings 0:00

Investment and Travel Challenges 2:42

Arrival in LA and Improvised Solutions 8:24

Travel to San Diego and Further Complications 11:47

First Mastermind Event and Initial Impressions 15:07

Mapping Out Business Goals and Strategies 20:40

Forming Accountability Groups and Overcoming Overwhelm 22:00

Reflecting on the Mastermind Experience 26:36

Closing Thoughts and Call to Action 27:31

 

 

 

 

 

 


Full article: https://salenaknight.com/i-spent-45k-to-join-a-mastermind-heres-how-im-feeling/

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