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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Now displaying: Page 10
Mar 25, 2019

If you use Mailchimp and Shopify, you would have received this message in the last couple of days.

Chances are, 1 of 2 things happened.

  1. You didn’t actually open the email, so you’re not really sure what the fuss is about.
  2. You opened the email, thought hmm, I probably need to look into that or
  3. You thought holy crap-balls, THIS IS BAD

And the winner is……
number 3!

Not that I want to tell you what opinion you should have, but the truth is – if you weren’t thinking number 3, or some version of it, then you are seriously underestimating how much an email list does for your business.

Fact is, when you use email well, your email list should be generating a lot of money for you! 

Take this example

So, what’s the answer?

Well for most of you, I’m going to recommend Klaviyo. If your business is purely ecommerce, fashion, homewares, jewellery, skincare etc, Klaviyo is for you.

I made this little video to show you just a handful of the cool things Klaviyo will do for you (that Mailchimp never did).

OK, so how is K different to MC.

To put it into perspective, at its core MC was designed to send email newsletters. IT wasn’t built to be an ecommerce marketing platform. Sure, you can use it for ecommerce marketing, you can add apps to it and hack it to do the things your business needs, but it’s trying to be all things to all people.

K, however, was solely built for ecommerce marketing.

In fact, Klaviyo says Over 3,700 Mailchimp customers switched over to Klaviyo last year, and they saw an average increase of 46% in total store revenue.

Let me tell you just a few of the reasons that I recommend Klaviyo to my customers and install it into my 1:1 client retail and ecommerce businesses.

First up, let’s just get an insider look at why Klaviyo is so powerful.

You know how you can install a Facebook pixel on your site, or link GA, so it tracks your customers every move? Well Klaviyo does that for your ecommerce store. It keeps tabs on what your customer looks at, how long they spend on specific pages, what they purchase and what they click through to in an email. All the while, building a powerful, personalised customer profile.

Imagine being able, with a touch of a button, to send a product email, that was completely tailored to each recipient. What I see, is different to what you see, based on our buying and browsing behaviour.  Well that’s exactly what Klaviyo does, with a simple click of a button.  Cool right?

Ok, so the next reason I love Klaviyo, is segmenting. Unlike MC, where you have multiple lists, and duplicate funnels and emails, with Klaviyo you can segment based on products purchased, website browsing behaviour, how long ago a person has purchased, or not purchased, whether they’ve opened and emails recently, or not.

Why is this important.

Because, gone are the days when we can just send out newsletter blasts and hope people buy. The number one

Let me throw some stats at you

Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – Aberdeen

Only 39% of online retailers send personalized product recommendations via email. – Certona

Oh, and imagine being able to run Facebook ads to those segments – with Klaviyo, you 100% can, and even better, those segments are updated in real time. No more exporting lists to csv and then uploading them into fakebook business manager.

But probably my most favourite thing about Klaviyo, is that all of the funnels that everyone tells you need, well, they’re already there. Sure, should go in and tweak the email text to be more in line with your brand, Yeah, they’ll do much better if you spend some time customising the emails, but if you don’t have the time, you can just literally press go on the done for you flows and they’ll start working immediately

I know I’m sounding like a complete fan girl of Klaviyo, but that’s because I KNOW it makes you money. With its Shopify integration, it can create dynamic coupons, you can report on your sales and customers, you can integrate with Facebook and Instagram – it truly is da bomb

If your business is a kind of a service kind of ecommerce, say, like a solar hot water company, or a customer shade sail business, where you need to include a CRM, then I’m going to suggest Active Campaign.

Now, the questions you’ve all been waiting for – PRICE.

Klaviyo is free for up to 250 subscribers. Sure, it’s no Mailchimp-free-for-2000 subscribers.

But there’s a reason for that.
Comparing the 2, is like comparing an exercise book for inventory management, to a full-spec point of sale system.

Sure, they can both manage inventory, but the exercise book requires a lot of input from you.

If you have under 1700 customers, you’re looking at $75 per month.

But Klaviyo stats show that Shopify uses make around $85 for every dollar they spend on Klaviyo and to me, that’s a no brainer.

The truth is, if you’re using Shopify and mail chimp right now, you need to find something else. You’re going to have to migrate your data and customers over anyway, so why don’t you take this step and jump into Klaviyod 

For more click here

Mar 21, 2019

Sarah Santacroce is passionate about helping business owners spread their unique message and brand through LinkedIn.  She believes the former corporate connector is a fundamentally under utilised platform for retailers and entrepreneurs across the board. Over the past few years LinkedIn has become a powerful tool to bring your unique brand to industry professionals, influencers and customers alike.

If, like a large percentage of business owners, you think LinkedIn won’t bring additional value to your retail business, within the first five minutes of our conversation, Sarah will convince you otherwise!

Sarah’s the first to acknowledge LinkedIn can seem like an intimidating space.  But with her focus on Social Serving, rather than Social Selling Sarah provides the tools to help you successfully communicate and connect with markets and customers you may be overlooking on standard social media platforms.

If you opened a LinkedIn profile years ago and haven’t touched it since, you’re going to want to open it up and start making changes right away, whilst Sarah generously shares with you her knowledge on:

  1. Why LinkedIn is such a powerful tool
  2. How LinkedIn will give you the edge on your competitors
  3. Ways to increase your status, professional standing and credibility as a retailer
  4. The importance of personal branding
  5. Ways to use LinkedIn to move your brand forward
  6. Tips for developing connections and content

TIME STAMPS

  • Is Linked in a social networking platform or a B2B connection point [7:27]
  • Are you a good fit for LinkedIn [9:32]
  • The importance of developing relationships & partnerships [10:36]
  • The customers you are missing out on by ignoring LinkedIn [11:42]
  • Getting the edge on your competitors [13:02]
  • Increase your status, professional standing and credibility [13:32]
  • The importance of building a professional AND personal brand [13:52]
  • How to use LinkedIn to move your brand forward [16:12]
  • Tips to increase your page views [18:41]
  • Developing network connections [22:24]
  • Who to connect with and what to say when you do [24:12]
  • Developing, using and searching for keywords successfully [34:02]
  • Content to include on your LinkedIn account [35:10]
Mar 14, 2019

If you’ve ever wondered how to make Google ads and pay per click advertising get the best ROI -  this is the right episode for you. In this episode, marketing expert Quentin Aisbett is going to share his insider secrets to help you reach your advertising goals.

Quentin shares his best marketing strategy for retailers when it comes to Google marketing.

We also jump into understanding how google ads (including google shopping) work and how to optimise them

Click here for more

Mar 7, 2019

Copy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands.  But he’s the first to admit, his copy hasn’t always hit the mark!

Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using.  Ignoring the “experts” he started creating copy and brands that made real, deep, connections with the people buying the products he was tasked with selling.

Over time this lead to Lee developing the Avatar Immersion systems, a series of connection points that helps business owners find the intersection between their own stories and the stories of their customers.

Lee is passionate about encouraging businesses owners to tell their own unique story, understanding customers and their needs and the importance of making the customer the focus of your sales copy.

For more click here

Feb 27, 2019

Alissa Daire Nelson wants you to do what you do best, every single day!

As a certified Strengths Coach, Alissa knows from experience how our past career choices and education play such an important role in what we do now.  Alissa herself has reinvented her career several times; from dietician, to nurse, to direct sales consultant, to business owner and now a professional coach all of them adding a different dimension to what she can now offer her clients.

In this episode of the Bringing Business to retail podcast Alissa and I chat about how you can harness your efficiency and productivity by finding exactly what makes you tick.  Using a tool called the Strength Finder Alissa works to find five core strengths that highlight your uniqueness and how you best operate.

We discuss in detail how this psychometric tool is used to identify and celebrate your positive strengths and helps stop Limiting Beliefs.  At the same time knowing what makes you tick can help you identify gaps in your knowledge, which enables you to surround yourself with the employees and consultants you need, in order to grow personally and professionally

If you have an e-commerce store (even if you don’t) you won’t want to miss the episode.

  • The power of discovering and celebrating your strengths, using the Strength Finder [9:29]
  • Identify your top 5 strengths from a potential 34 settings using the Gallup website [16:14]
  • How your unique strengths profile will help bring on the best employees and consultants [18:22]
  • How you can harness what you already know are your strengths to build better customer connections [24:42]
  • 4 steps to “Break in Awesomeness” [27:06]
  • Breaking the habit loop - how you can do it right now! [29:54]

For more click here

Feb 21, 2019

Chris Daly has over a decade of experience working as a Digital Marketer.  During his career he has worked with some of the biggest names in e-commerce, helping drive traffic to their websites creating content that generates exceptional conversion rates.

After increasing the organic traffic to one of his clients website by triple but failing to increase sales, he hit on the importance of Conversion Rate Optimisation.  Chris now works exclusively creating and testing e-commerce content that converts into sales for his clients.

In this episode Chris shares with me the importance of your home page and what you should include on it to ensure you customers buy.  We check off the six ares of a website that should be converting for you and three tools you can use to test your conversion rates without breaking the bank.  We also talk about my favourite topic; knowing your customer, and why split testing several versions of your key pages is integral to finding out exactly how your customer will interact with your website.

If you have an e-commerce store (even if you don’t) you won’t want to miss the episode.

  • Chris shares tips on what should be on the home page of your e-commerce website [9:32]
  • Find out what’s distracting people on your site and putting them off buying. [15:10]
  • What information do you need to show on your website and where do you need to show it. [21:45]
  • Is your website causing people to become anxious? [29:46]
  • What is the home page existence test? [45:07]

For more click here

Feb 13, 2019

Thomas Duran was going to be a fire fighter, that was until he realised he could turn his real passion for video, into his job.  For the past thirteen years Thomas has worked as a professional video cameraman and producer, helping corporate clients sell their message and products through moving images.

In this episode Thomas shares how you can leverage, one of the most powerful marketing tools available and use video to sell to your customers and scale your business.  We chat about ways you can avoid having your own face on camera, how to shoot iPhone videos that stand out in a congested market place, aps that help you edit your videos so it looks like a pro did them and what kind of budget you should be setting if you’re working with a professional production company.

No matter if you’re a start up producing DIY sales videos or scaling to seven figures and considering a highly polished branding video, Thomas shares how video delivers so much more to your customer in a way photos don’t. 

Video is considered to be the most powerful marketing tool available to retailers today, and is no longer a bonus option but an expected addition.

 For more click here

Feb 7, 2019

It's still an early period of the new year, and we are still setting goals for our business and we started to work on some, but if your business isn't where you think it should be you are going to love this episode and you will get many answers how to change that.

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients and presentation attendees towards achieving massive profitability while cultivating lives of purpose, conviction, and contribution.

Interesting thing is that we talk about WHAT and not the WHY for the first time, and you are going to learn the difference that could help you and increase your business, skills, and profits.

For more click here

Jan 30, 2019

Are you overwhelmed with all the talk of goal setting that happens this time of year. Maybe you're feeling anxious you reach your goals from last year and now you're feeling the pressure to add more?

This weeks episode of the Bringing Business to Retail Podcast is for you! 

My guest this week is self confessed serial entrepreneur, experienced retailer and personal development coach Peggy Sealfon.  Peggy and I sit down to chat about the power of setting Intentions, rather than traditional, closed end goals and how powerful a shift of mindset can be for both your business and your life.

We also talk at length about how you can create a balance between your home life and your business, the importance of mindful decisions and how to make your own well being a priority when there are so many things vying for your attention. 

For more click here

Jan 22, 2019

In this episode with us is amazing Jane Lu from Showpo and it's real pleasure to have Jane in the show. 

Jane is a real synonym for success. Her business grows from a small garage shop to 60M USD in just 7-8 years. 

It's not easy to grow like that and there are many hurdles but it's important to have a goal you want to achieve, Jane shared with us her inspirational story about everything she experienced during this period from nothing to success. 

For more click here

Jan 18, 2019

This week is reserved for business strategies for independent retailers and currently, I am in America where I am helping retailers to grow their business. With me today is Jen Geale from Mountain Bikes Direct. 

This interview is in New York where is currently a big NRF retail show. Retail’s Big Show is a marketplace for ideas and relationships. A chance to forge new partnerships, try out best-in-class experiences, and learn from some of the biggest players transforming retail today. An event guaranteed to drive impact. 

Jen is one of the owners of MBC and actually, her husband starts that business from the garage, so a very inspirational story is in front of us also you will hear how they move from the garage to work only online and remotely. Jen shared with us many great tips and you need to listen to this episode. 

For more click here

Jan 16, 2019

Here I have a guest on the show who is going to talk to us about how to grow 50 percent without setting any goals. I am a little bit skeptical because I am very much focused on give yourself a target if you want to call it a goal a goal give yourself a target so that you have something to aim towards and you can test and you can measure and you can make sure that you are on track.

In this episode you will learn: 

  • Everybody has something that they can leverage in their own skill set that could increase the business, Philip told us how a procedure is important. If you don't have your own listen to this part and start working on it  
  • How to motivate your employees  
  • How to learn a skill at a very early age  
  • How to attract and treat your team of people  

For more click here

Jan 9, 2019

A new year is always time to sit down, grab a piece of paper and pen and start writing. Usually, we write our wishes, our goals, and our plans.

Maybe we are not always in a position to get our goals, but we need to set them and go straight to them.

Today on the show we have Laurie Shopland to help us with how we can actually the right goals and how we can get the right goals.

Listen to the episode, grab your piece of paper, be inspired and start working on your goals.

For more click here

Jan 3, 2019

What you will learn in this episode:

  • How to make things easier and automated
  • How to create great product descriptions
  • What is the best way to find content for your retail store or e-commerce shop
  • How technology can help you with your retail business
  • How to sell more?
  • How to turn your 404 error page in something very strong for your retail business

For more click here

Dec 25, 2018

Recently I was the guest on The Next 100 Days Podcast and I really enjoyed. 

I have a couple of things to share with you today, and definitely, you are going to learn some new retail tricks. 

"Retail is changing, you better change too"

Here are my Retail Breakthroughs:

  • You Need an ONLINE presence
  • Make Sure You CUSTOMISE Descriptions
  • Use Facebook Audience Insights for FREE to Get a lot of Data on Your Customers
  • Add an Upsell to Your Thank You Page
  • Customise the Your Order is On Its Way Emails
  • Be Sure to Get Your Customers to Buy What They Need
  • Don’t Outface People With Too Much Choice

Listen to the episode and figure out more. 

For more click here

Dec 19, 2018

In this episode, you are going to learn

  • What is logistics aggregator [9:50]
  • What's unique about UShip system [11:27]
  • We talked about prices as well, learn some fresh information from Mike when it comes to shipping prices  [20:35]
  • Mike shared an example with us how they care for your products  [27:55]
  • Tips for retailers  [31:36]

For more click here

Dec 11, 2018

Australia’s largest global retailer Cotton On Group, known for fast-fashion, on embracing ecommerce, sustainability, and the power of connecting with the next generation…

Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the “Bringing Business to Retail” podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

In this episode:

  • Cotton On Group’s seven retailer brands mainly in fast-fashion, plus apparel and gifting brand, 1400 stores around the world
  • Cotton On Groups’ explosive growth in last ten years
  • Prioritizing ecommerce
  • How Cotton On Group only built its first website 5 years ago
Dec 5, 2018

The title "Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible" is an interesting topic from the last month in the year.

Every day with your customers you can learn new facts about them, and you should put that as your priority.

In this week's episode, you will learn many tips and tricks in relation retailer - customer.

Click here for more

Nov 28, 2018
  • Giving the customer what they want, working with several trillion possibilities
  • A team of 200 people globally, headquarters in Los Angeles
  • Word of mouth is the biggest customer acquisition channel, and there are rabid fans
  • The issue with too much choice, too much newness/innovation, why Shoes of Prey is “toning it down”
  • Influencers designing pairs of shoes
  • Innovation is their thing
  • Core competency is on-demand customization—best in the world
  • Trend has been slower than expected in industry
  • Directing core competency to create value for customers,
  • “Cinderella costumers”, not in standard shoe width (2/3 of all women)
  • Why heels are so uncomfortable, brands cant hold inventory
  • Potentially higher value for customers with non-standard shoe sizes
  • Partnerships
  • Why manufacturing might move from Asia into local countries
  • Funding to pump money into new business opportunities

For more click here

Nov 21, 2018

Today's episode is a little bit different, and I hope you will enjoy this new format of the podcast episode.  The holiday season officially starts in next couple of days with Black Friday.

Now it's time to use all your resources and get the best results in your retail store. Probably you will need some additional help and hire people during the season, so I am here to help you how to chose the right person and the best one.

My guest Dawn will try to help you as well. She runs the retail business but she noticed that she is really busy all the time, and she asks me to help her how to choose someone who will be the great fit and help with her business so she can have more time for things she likes to do and work to improve her business.

I hope you will learn new things today and rock this holiday season.

For more click here

Nov 13, 2018

I’ve got a question for you.

How many free things have you downloaded, watched or subscribed to in the last 6 weeks?

If you’re anything like me, the answer could be anywhere from a half dozen, to a hundred. Between the podcasts I listen to every day, the facebook lives, the free downloads and free trials, I would estimate I probably consume free stuff at a rate of around a 10-20 items a week.

When I recently got an email that a software trial that I had subscribed to was coming to an end and I would be billed if I didn’t cancel, it made me truly wonder about whether the time and energy that consuming free stuff, had actually made any impact in my life.

It was a bit of an a-ha moment, because I truly believe that you have to be constantly learning, adapting, improving, testing an measuring to grow yourself and your business. But, would I have made more progress would there have been more of an effect for me, if I’d paid for what I consumed. 

So today I want to share with you how I think free is holding you back.

For more click here

Nov 8, 2018

A few episodes ago, I had the effervescent Rachel Miller on, talking all about how to get your Facebook posts to go viral.

And you guys absolutely loved it. It’s now one of the top downloaded episodes. I’ll link it in the show notes if you haven’t already heard it.

So with that in mind, I scoured the interwebs for other, awesome people who can help you take the virality, and inject it into other parts of your business.

And I was lucky enough to persuade Joseph Romm, author of  “How to Go Viral and Reach Millions", to come on the show and share everything he knows.

For more click here 

Nov 1, 2018

Sometimes it can be a little bit difficult to get your head out of that headspace when you're in a bit of a funk. So I brought along today's guest Alison Donaghey.

She's a radio host of the show think the opposite. She's the author of an international best-selling book also called Think opposite and she talks about using what she calls the domino effect to change your business to change the world.

And she's also a cause and effect strategist. And she's going to show us how you can expand your mind in ways you didn't think possible.

For more click here

Oct 25, 2018

When you get up this morning what was the thing that you thought just got in your way? Did you think Ah I'm so busy I just can't organize dinner? What's going to be for dinner? Oh I'm so busy I have to get the kids ready.

If I just had a little bit more money I could organize for somebody to be doing this thing that I don't like doing. We are always going to have stuff that get in the way. But today's guest Maxwell Ivey is an inspirational and motivational personal coach. And what I love about it is he also runs a business buying and selling carnival equipment and amusement park rides. Something a little bit different.

But Max gets what it takes when you're in retail. Max also has something else that he wants to talk to us about. It's about how we work on our goals, how we work on getting things done. But sometimes it's with a physical handicap and sometimes it's with a mental handicap. I'm not going to tell you anything because Max has got a fantastic story to tell. What I will jump in and say is I am already liking this guy because he has a greyhound cross Dalmatian called Penny a gray Mason.

I really want to see a picture of that. You've got to put that on the blog Max. I have a greyhound called Kav who I just had to kick out of the studio because he makes so much noise sighing. I don't know about your dog Max but my dog gets like an old lady comes to me.

For more click here 

Oct 17, 2018

When you are growing your business you need to have a team. But sometimes you can't afford a full-time team so you might be working with a remote V.A. or you might have part-time people picking and packing for you.

And you got part-time social media person but sometimes it can feel like a luxury when you've got someone full-time and keeping all those balls juggling in the air and making sure everybody gets along can be really difficult.. So I've brought Jeffrey Davidson onto the show to help you help your team.

Click here for more

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