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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Now displaying: Page 16
Dec 12, 2016

Today we are talking about relationships.

Fiona's Bio:

I’m a relationship specialist, personal coach, speaker, facilitator and the mother of four beautiful feisty children.

But most of all, I am a passionate advocate of the power of human connection.

Connection is everything. It feeds our soul. It is the vital pumping force at the heart of all we think, do and feel.

When we are truly connected, we shine. We are the best possible versions of ourselves we can be.

The Relationship Place is all about human connection. It’s about helping people get back to a place of fun, love and light with each other.

I love working with couples and individuals to peel back the layers of misunderstanding and judgement, to restore the laughter and the love.

Dec 7, 2016

When it comes to customer acquisition, the hard part is driving people to your website.

Once they’ve landed, you have a chance of selling to them.

If you’ve managed to get them all the way through to checkout, you’ve hit a home run.

Your work is done.

Right?

Wrong!

When it comes to selling, the opportunity that an existing customer will buy from you again, ranks around 70%, whereas a new customer can be as low as 5%. Or let’s be honest. A big fat 0%

So once you’ve managed to get someone to fork over cash for your products, it’s time to celebrate them, make them feel fantastic about shopping with you and prompt them to come back again.

Here are 6 ways to optimize post purchase pages on your ecommerce site.

For more click here

Nov 30, 2016

We've all been there and nobody likes it when it happens – 404 error pages.

That page that pops up when the thing your were searching for, has disappeard into the internet ether.

No matter how good your website is, you are still going to have error pages displaying to your visitors.

For more click here

Nov 28, 2016

We all make mistakes but in this episode, you will see the 8 mistakes retailers make.

In this episode you will learn:

  • What is a successful marketing campaign?
  • How to calculate return on investment?
  • Do you have a backup if social your media disappears?
  • How much time you need to have your advertising active?

For more click here

Nov 16, 2016

When I first meet with a retailer, I ask them why they opened their store.

And of course, the reasons vary dramatically.

Bu what generally comes up are these 5 things

To have more freedom to spend time with my family

To not have to work as many hours  andTo not have to work in a rigid corporate environment

To make more money

Because I love this thing I sell and wanted to share it with others.

Sound familiar?

And to tell you the truth, MOS of those things are the reasons that small business retailers ended up closing shop within the first 3 years.

So why are those the wrong reasons to open a retail store, and how do you turn them into the right reasons?

For more click here

Nov 14, 2016

We all make mistakes but in this episode, you will see the 8 mistakes retailers make.

In this episode you will learn:

  • Why you can't do everything by yourself
  • Why employees need to be a part of your brand, not just regular workers
  • How much training processes are important when you hire someone
  • How to plan your stock strategy

For more click here

Nov 2, 2016

You know the feeling. You need to capitalise on the holiday season to fill your cash register and give you some breathing space for that time of the year when trade naturally drops off.

For most people, that time is the Christmas period, or the Summer.

Each year, you wrack your brain to figure out just which platform you should use, in order to get the maximum return on investment.

If you haven’t been getting the results you’d expected, here are 3 rookie mistakes that are strangling your advertising success.

 

For more click here

Oct 31, 2016

We are approaching Christmas rush time, and at that time it's very important to sort out many things. One of them is hiring process.

In this episode you will learn:

  • The perfect strategy to hire the right people for your store

For more click here

Oct 3, 2016

This week Sal is a guest of Angela Counsel's podcast. And you will learn few more things

  • Sal is in Christmas mode, are you?
  • How Sal started and finished in the retail business?
  • How media can change your business
  • Sal decided to share her experience with potential retailers

For more click here

Sep 21, 2016

What you'll discover when I talk to Cinzia

  • Cinzia shares her journey from Kitchen Table to success
  • Why her family was the motivator for Smoothie Bombs
  • How she juggles working and being a single mother
  • What happened when someone stole her idea and copied it

BIO

As a nutritionist and dedicated single mother of two, I created the Smoothie Bombs 5 years ago at my kitchen bench. Lana, my youngest, was skipping breakfast way too often; it was a battle to get her to eat breakfast.

I tried many tactics and I nailed it with what has become Smoothie Bombs. When it proved successful at home, word got out in the local community. 

Soon after family and friends gathered around the kitchen table for rolling sessions to keep up with demand. 

Local cafes were soon on board and the idea of turning this into a business became viable. I decided to make it into a consumer product in January 2014, where the iconic tube was born.  

 

LINKS:

Smoothie Bombs website

Smoothie Bombs Instagram

 

Sep 14, 2016

What you'll discover when I talk to Amanda

  • Key areas to ensure you look at when you take out a commercial lease
  • The incentives available for new leases
  • How to calculate CPI (probably my most asked question!)
  • Deadlines and the importance of exercising options

BIO

The Tenant Company is about empowering the small business owner to confidently understand their rights under their lease and ensuring they secure their property with the best lease terms possible.

We provide Tenant Representation services including site searches and lease negotiations, renegotiation of existing leases, portfolio management, make good negotiation and lease surrenders.

 

We are fully independent and do not have affiliations with any Landlords or Real Estate Agencies. We offer advice and guidance to Tenants of Commercial, Retail and Industrial Real Estate.

 

LINKS:

The Tenant Company

How to calculate CPI

 

Sep 5, 2016
  • Meet Julia and meet her unique fashion business
  • What the difference is between a label and just making something
  • What is the biggest mistake people make from Julia's experience
  • How important is photo shooting in this business

For more click here

Aug 29, 2016
  • Hear Kylie's experience with business fear
  • Should you be afraid when it comes to advertising
  • Partnership - Yes or No?
  • How to avoid fail in your business

For more click here

Aug 25, 2016

Hey there, the holiday rush is almost here, again!

What does this mean for you as a retailer?

Simply put, it means money and it also could mean making your whole year finally profitable.

So, what's the secret recipe to super-charge your holiday sales?

For more click here

Aug 17, 2016

What type of business insurance do you need for a retail store?

As a business owner, you need to make sure that if the proverbial hits the fan, you’re not going to lose everything you own, so lets talk about the easiest way to CYA.

There’s a phrase we you is life, expecially in business.

CYA

Cover your butt

Today’s episode is not about about the legal implications of the TYPE of business set up you should have – sole trader, company or partnership.

 Today we’re talking about insurance.

For more click here 

Aug 15, 2016

What you will learn in this episode:

  • How Elizabeth become franchisee mentor?
  • How to choose right franchisee system?
  • When you choose your franchisee what you should ask them?
  • How bank system works in this case
Aug 10, 2016

Retailers are always the first port of call for organisations that are looking for donations, because they have tangible products that can easily be displayed and therefore, are much easier to sell tickets or take bids from consumers.

But as a small business, you can’t afford to be donating to every single cause that comes your way. But saying no to every request that comes into your store, doesn’t mean that you have to be a Grinch, and not give back.

Saying no, especially in person, can make you feel guilty, deflated and feeling like you should do more.

But it’s ok to say no, as long as you’re not a jerk about it.

To start off, it’s important to detach yourself form the request. It’s likely that you’re not the only business that’s been asked and most people that request donations know that they aren’t going to be successful with every company they ask.

Here are a few things that you might like to consider when choosing a cause to give to

Are they a registered charity?

More at: https://salenaknight.com/retail-56/

Aug 8, 2016

What you will learn in this episode:

  • What is Harlow?
  • How did she decide to start with her business?
  • What was the biggest hurdle in the beginning of this business?
  • How meeting people can make a change for your business?
Aug 3, 2016

There comes a time when you know that you have to bring someone (or multiple someone’s) onto your team, cos let’s be honest, you can’t do this by yourself.

IN this episode, I’ll admit I’m not going down into the nitty gritty of hiring. I mean, hiring is the biggest module of the boutique academy – there are 6 videos and multiple worksheets that help you work out exactly who,, when and HOW to hire the exact right person for your retail business.

Today, I’m going to address the 6 things that I find retailers just completely overlook when it comes to hiring. And that leads to stress, overwhelm, and ultimately, hiring the person that’s available, rather than the right person.

So, just what are they?

For more click here

Jul 28, 2016

I don't watch an awful lot of tv*. And the stuff I do watch is vary rarely live. Thank goodness for catch-up, right?

So Shark Tank, I mean, business, startups, and a healthy dose of reality tv. What more could an entreprenur want from a tv show?

Sitting down last night, with the TV all to myself, glass of wine in hand, I was ready.

Watching the show, though, I could see some major factors that were letting down the contestants (is that what they're called?)

In fact, I was so stirred up, I grabbed a ratty old envelope and a pen that were on the floor, and started making notes.

So, here are my take-aways. What a business can learn from Shark Tank

Disclaimer - there is nothing new here!

Read more here

Jul 25, 2016

What you will learn in this episode:

  • What is the subscription box
  • What is box for monkeys
  • How Sarah started with subscription boxes
  • Why subscription box for kids?

More at: https://salenaknight.com/podcast/60/

Jul 20, 2016

A bad review is generally posted because what they buyer expected, was not what they received.

Now that doesn’t mean that the product was bad, or that your service was bad, it just means the product wasn’t right for them.

And lets face it, we all have had that happen. You buy something, you get home, and it’s not quite what you expected it to be.

So what should you do when negative feedback comes your way.

First off, make sure you’re actually monitoring what reviews come through your store. This will allow you to respond as necessary.

If you can identify the customer who gave the negative review, pick up the phone and call them. Get some more information from them. Offer to solve the problem however you can.

More at: https://salenaknight.com/retail-53

Jul 18, 2016

What you will learn in this episode:

  • Learn more about Andrea’s yoga studio
  • How to find the right shopfront
  • Learn how she started her business and her journey
  • What to do when you don’t have enough market for your business? Hear how Andrea attracted more customers
  • What do to when you need to expand your business area but you didn’t plan for it?
  • Learn tips on how to increase the number of clients/customers
Jul 13, 2016

Everyone needs a break from their business.

It’s necessary for your mental health, your relationships and your physical health.

If the idea of taking a holiday from your business freaks you out, Today, let's talk about

What you need to do, so you can have some much needed time out

My first step that you need to do, before you can take a break from your biz, is boring, tedious, but, super necessary.

Read more at: https://salenaknight.com/retail-52

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