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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Now displaying: Page 7
Sep 9, 2020

They're like swear words in my business. Black listed. Peril will befall those who even dare whisper them.... (ok so maybe not that..!)

Have you fallen victim to the two words crippling smart, savvy business owners the world over?

Jump in to this episode of Bringing Business To Retail to discover what they are and why they're so powerful?

For more click here

Sep 2, 2020

When Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her "retirement job" and barely making ends meet was NOT what she wanted from her business.

Fast forward 18 months and both she and her store are hardly recognisable.

I hear so many retailers say they don't believe the "freedom business" hype. They don't believe they can grow their business or become profitable. They don't believe there's a way to change that doesn't require them to work harder or hustle more.

I asked Stephanie to join me and share the biggest breakthroughs in her business. To prove it CAN be done!

Stephanie shares how she took her store from struggling to highly profitable (even with a natural disaster, her husbands open heart surgery AND a pandemic to slow her down). What she now considers her role in the business. And how she has achieved being included in Shopify's top 1% of store owners (with a brand new and pretty average online store).

If it feels like you'll never own the store you dreamed of or that you're destined to be overworked and underpaid for ever; this episode will empower you to see that with the right knowledge and commitment it CAN be done.

For more click here

Aug 26, 2020

If you're like everyone else, 2020 will have felt like the longest year ever. Until I tell you the holiday season is a mere THREE months away. And then suddenly it feels like time has flown.

Even if gift giving and festive season promotions are the last thing on your mind right now, customers are desperate to feel joy. And giving thoughtful, unique gifts is one of the most powerful ways you can do that.

Now more than ever savvy retailers need to embrace their points of difference and work to promote the solutions they have for their customers in the lead up to what might just be the most unusual holiday period ever.

In this episode of Bringing Business To Retail I'm sharing FIVE easy steps to developing a Christmas marketing strategy that will help you stand out from the crowd.

After the episode join the conversation on Facebook or Instagram.

To access more great business building strategies head over and join me in The Retail Breakthrough Series.

For more click here

Aug 19, 2020

Most Independent Business owners I meet start their store for one of two reasons; to escape the 9-5 corporate grind and spend more time with their families or doing other things they love. Or to provide the opportunity to use their talents for their own gain or to give back to others. To me both of those things represent "freedom".

Thing is, before long people realise being a business owner holds more responsibility and requires more than just showing up to work each day. Before you know it those endless lists of tasks start eating into that freedom you left a well paying job or time with your kids to achieve. And in walks GUILT. Boots and all.

In this episode of Bringing Business To Retail I want to share how guilt played out in my business and share some ways you can tackle your own feelings so you can get back on track to achieving the freedom you were searching for when you first started out.

For more click here

Aug 12, 2020

Most retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice.
 
Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money.

In this episode of Bringing Business To Retail I'm sharing how you can curate a range, that doesn't involve reaching out to your customers for their advice but has people lining up to buy.

After the show, join the conversation or simply stay in touch at Facebook and Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Aug 6, 2020

Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business.

This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.

We explore what your brand should represent and how you can effectively communicate those things through the visual elements of your business (ie your branding!).

After the show, join the conversation or simply stay in touch at Facebook and Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Jul 30, 2020

There's nothing more annoying than hitting a great website, only to be bombarded with pop-ups, free-shipping and mailing list sign-up forms. All before you've even had a chance to find out if they're the right store for you.

But does that mean you should forgo pop-ups on YOUR website?

On this weeks episode I'm sharing why pop-ups are a powerful tool (when used properly) and four that are guaranteed to increase conversions on your site (without pissing people off).

After the show, join the conversation or simply stay in touch at Facebook and Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month's feature product is my Setting Yourself Up For Success Workbook. Re-calibrate your focus and plan to slide into Christmas 2020 in front. Click >>HERE<< to grab your copy today.

For more click here

Jul 23, 2020

When most retail & ecommerce store owners want to make more money, they focus all their efforts on selling.

They post 4 times a day on Instagram, make Tik Tok videos, spend hours tweaking their website, then they start running ads on Facebook.
 
Whilst they might get a small increase in orders their profit needle never seems to move. And still they believe more offers = more sales.
 
If you're not seeing the sales you want, and you’re are doing a lot of what I just described then I can't wait to share this episode of Bringing Business To Retail with you; Why Posting On Social Media Isn't Going To Make You More Money.

After the show, join the conversation or simply stay in touch at Facebook and Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Jul 16, 2020

Have you ever felt you're doing really well, leading your business forward, only to wake up one day and realise you've slipped back into your old habit of doing all the things (even the ones you promised you'd never do again!)? All of a sudden you're the employee again, struggling to find your way off the shop floor (or away from the packing bench) and back into the role of CEO.

I know the feeling because it recently happened to me (I swear it's a Covid thing!).

In this episode I want to share with you how you can start making small changes to regain control of your business and move towards the place you want to be. If you're ready to start enjoying success right away, not in a year or two, I'd love you to join me.

 After the show, join the conversation or simply stay in touch at Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Jul 9, 2020

Do you get a whole lot of traffic to your online store but struggle to get people to buy?

On this weeks episode of Bringing Business To Retail I'm digging deep into the top strategies to drive traffic to your eCommerce site AND convert customers once they're there.

I'm joined by Shopify Web Designer and Director of Curious Themes, Elle McCann who will help you understand how to optimise your site for repeat customers and the importance of understanding your customer journey. We'll share with you the number one thing to focus on when sending customers to your site and help you leverage the extraordinary power of User Generated Content.

After the show, join the conversation or simply stay in touch at Facebook and Instagram. Whilst you're there join me for my EXCLUSIVE behind the scenes video series where you can discover more about how to scale and grow your 7-figure retail or eCommerce brand even further.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Jul 2, 2020

Have you ever asked yourself what it is those amazingly successful 8-figure retail and eCommerce brands have that you don't?

On this weeks episode of Bringing Business To Retail I'm throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here's a hint, you don't have to do ANY of them.

After the show, join the conversation or simply stay in touch at Facebook and Instagram. Or join me for my EXCLUSIVE behind the scenes video series where you can discover more about how to scale and grow your highly successful retail or eCommerce brand even further.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Jun 18, 2020

If you've been around a while you'll know I talk a lot about providing your customers with relevant, targeted email marketing to help improve their customer experience. Part of producing that content involves segmenting or breaking your contact list up so you can send the right information to the right people at the right time.

Many retailers struggle to know exactly what segments to break their lists into and what information to collect from their customers. So in this episode I'm sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn't go perfectly.

After the show, I'd love you to join the conversation or simply stay in touch at Facebook and Instagram

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Jun 11, 2020

Over the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply.

As we speak billions of dollars of stock are being liquidated or moved to short-term warehouse space to free up room for new shipments or new season stock. Far from being a problem for just the big retailers, over supply is a very real threat to retailers of every size.

In this episode I'm sharing the pros and cons on the most popular strategies for moving stock in your retail or eCommerce store so you can get clear on the options you have for your inventory and the inventory flowing into the market place from other retailers.

After the show, join the conversation or simply stay in touch at Facebook and Instagram

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Jun 5, 2020

For many retail and eCommerce brands the past few months has seen unexpected benefits. But for many more it's mean financial stress and hardship.

In this episode of the Bringing Business To Retail podcast I'm joined by our resident finance expert, Adam Lean. As owner and director of the CFO project Adam is perfectly placed to share how you can build financial resilience into your business and provides simple, easy to implement strategies you can start using today to ensure you stay on top of your biggest financial priorities.

After the show, join the conversation or simply sy in touch on Facebook or Instagram

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

May 29, 2020

Last week Facebook announced the roll out of it's latest product Facebook Shops. A new omni channel shopping experience that will link business to customers and customers to products and services.

Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it's associated aps to connect, converse and sell to their customers, this new technology will be a game changer.

Whether you're new to eCommerce, thinking about starting an eCommerce store or have an established platform, join me as I talk you through how this roll out will impact your retail business moving forward.

After the show, join the conversation or simply stay in touch at Facebook or Instagram

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

May 21, 2020

Have you reached a point in your business where you need more than one (or two or three) people to grow. Maybe you need someone to handle your social media, manage your inventory or put your marketing plan into motion. Perhaps you simply need someone to sort through the thousands of emails in your inbox.

In todays episode I'm chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School.

Together we explore the benefits of hiring freelances and VAs, how to bring remote staff into your business, where to find them and how to interview them. We dive into the management process and how to make a remote team feel connected to your vision and your business.

If you've been exploring ways to grow your team and want to avoid the common pitfalls. Or have a remote staff but are sick of flaky hires or losers who stop showing up after a couple of weeks; this episode is for you.

After the show, join the conversation or simply stay in touch at Facebook or Instagram

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here 

May 14, 2020

You started your business because you knew there was a better or different way to solve a problem or provide a product. You invested everything in to growing that business; nurturing it, carrying it, making it all look effortless and easy.

And then one day you wake up and it's not enough any more. You've hit a plateaux. You want more. Then what?

On this weeks episode I'm super excited to be joined by Michael Bernoff, speaker and author of Average Sucks. We work through the steps you need to take to move what you have, closer to what you want and explore why being happy with Average will stop you from realising your dreams.

After the show, join the conversation or simply stay in touch at Facebook or Instagram

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

May 7, 2020

You've worked hard to build an eco friendly, socially aware or sustainable brand and then at the end of the process you find yourself sending your goods in a horrible old plastic courier satchels.

I'm so excited to be joined this week by Rebecca and Kate from New Zealand based business the Better Packaging Company. Despite only two years in business these girls are rocking the establishment with an extensive range of 100% home compostable, AS Certified, plant based packaging products specifically designed for retail and ecommerce businesses.

This is the guilt free alternative to mountains of standard issue courier bags.

Kate and Rebecca join me and share the motivation behind their business, how they're offering retailers and ecom businesses an alternative to standard plastics and how you can make a positive impact with even the smallest of business decisions.

After the show, join the conversation or simply stay in touch at Facebook or Instagram

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

For more click here

Apr 29, 2020

With the price of Facebook ads going up, you want to ensure that you’re getting the most bang for your buck.
 
By using inbuilt Facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.
 
In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.

For more click here

Apr 22, 2020

You've heard the whispers about selling on Amazon, but is it really the golden opportunity it's made out to be?

I put this question and many more to Stephen Sommers, online educator and expert on all things Amazon around the globe.

Join me as we unravel crazy statistics (like of the 14% of shopping that's done online 50% of those purchases are made through Amazon and the 100,000 new employees Amazon is hiring). And we explore the nuts and bolts of using Amazon as a platform to entry into an online market place or as an additional distribution channel for your existing retail business.

After the show, join the conversation or simply stay in touch on Facebook or Instagram

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month's feature product is my Product Descriptions That Sell Business Builder Workbook. Grab yourself a copy and start creating profitable product descriptions at a fraction of the cost of a professional copy writer. Find it in the Retail Academy Store

Apr 16, 2020

There's a lot of bleak out there in the world at the moment. So I'm bringing you a spot of positivity! This week on Bringing Business To Retail I catch up for a virtual coffee with my friend and editor of Inside Retail Magazine, Jo-Anne Hui Miller.

Join us for a good old chin wag about where consumer behaviour is at right now, where it's headed post 2020, what buying and shopping habits consumers are going to pick up during their time in isolation (what will stay and what will go). Like a good coffee date, we go all over the place!

After the show, join the conversation or simply stay in touch on Facebook or Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

Got some spare time on your hands? I'm opening up my breakthrough series. Head over and reserve your place. https://salenaknight.com/breakthrough

Apr 8, 2020

Are you a stats person or a sick your head in the sand type? Overwhelmingly most retailers tell me analysing statistics regularly gets put in the too hard basket.

But can you afford to just stick your head in the sand, when it comes to the health of your business?

In this episode I'm sharing why statistics are so important to the future of your store and defining the five stats you can't ignore, if you want to grow your business.

After the show, join the conversation or simply stay in touch on Facebook and Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

Ready to learn more strategies to scale and grow your retail or eCommerce business? Check out our courses and resources at the Retail Academy Shop 

For more click here

Apr 2, 2020

Live from Inside Retail, I'm joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia's leading Digital Marketing Training Agencies, MI Academy.

In this weeks episode we're exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.

After the show, join the conversation or simply stay in touch on Facebook or Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab your copy and start reconnecting and communicating with your customer via email. Find it at https://theretailacademy.net/shop/

For more click here

Mar 25, 2020

It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying "this is what we're doing about Covid-19"?

In this episode I'm joined by Sarah McIntyre, digital marketer and email marketer. Together we explore;

- the importance of building a community away from the changing sands of social media (ie via your email database)
- ways you can genuinely connect and help your customers during this time
- why understanding your customer is pivotal to every piece of content you produce
- how to get people to look at your emails, open them and click through to purchase

For more click

Mar 19, 2020

Now, more than ever, independent business owners need to step up (or step into) the role of CEO in their business. It's time to take control. But taking on a leadership role in your own business is challenging even at the best of times.

Last month I heard Julie Mathers, CEO of the worlds largest Vegan eCommerce store Flora and Fauna, speak at Inside Retail Live. I came away from our time together motivated and empowered by her passion for purpose driven business and the leadership role she has carved out for herself.

At short notice, Julie kindly agreed to chat to me this week about Unleashing Your Inner Leader. We cover a lot of ground. Including;

- how long it took her to become the CEO of her business
- the differences she found between independent & corporate retail
- how they've built the best team for their business
- the importance of defining your purpose
- why experience & failure make you a great leader

After the show, join the conversation or simply stay in touch at Facebook [https://www.facebook.com/thesalenaknight] or Instagram [https://www.instagram.com/thesalenaknight/]

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab a copy today and start leveraging your customer database https://theretailacademy.net/shop

For more click here

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