Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store.
When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.
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Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably.
Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration of missing or need for alternative ingredients and the environmental impact of food waste.
On this episode Michael shares how Plant Jammer have created a unique three way relationship with their customers and affiliates by creating marketing opportunities from data collection and building social connection.
I can't wait for you to join me for our conversation about building a highly engaging customer experience through collaboration, collection and connection (all the C's!).
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Most people think that the key to a successful brand is great marketing, but what if you are a successful marketer already? Does that mean that your brand is instantly going to become an overnight success?
In today’s episode of Bringing Business To Retail, I speak with Sarah Greenway from Lava Tribe. She shares with us her journey, the importance of knowing you are not alone and the only person making business mistakes and how confronting her biggest fear propelled her business. I can’t wait for you to join us.
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Quite often when people hear stories about successful retailers and E-commerce store owners they are intrigued to know where they came from and how they got there.
What was their secret and what wins and challenges they encountered on their way to success?
In today’s episode of Bringing Business To Retail, I’m thrilled to be talking to Stephanie Mitchell who shares her retail journey and the importance of knowing who your customer is and what not knowing can cost you!
She also shares the importance of investing in herself and how it made her business thrive.
I know you are going to love hearing Stephanie’s journey!
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Have you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless?
It's easy to let yourself believe they got lucky. Or know something you don't. That they went to a different school. Studied more. Had a raft of investors or a rich benefactor.
I want to let you in on a secret. It's got NOTHING to do with luck and EVERYTHING to do with mindset.
In this week's episode, I'm sharing the TOP THREE mindset changes you need to make to scale and grow your retail or eCommerce business. I think they might surprise you!
Listen to the full episode here
It’s no secret that buy now-pay later a has changed the retail landscape forever, but most retailers see it as just another payment gateway like PayPal or Stripe, but one that costs more! So, is there a way that you can create a win/win?
A win for your customers who love using buy now-pay later and a win for you, the merchant who, let's be honest has to absorb these costs. Today I've got George Bland from Klarna - one of my favourite buy now-pay later providers, to talk about how you can leverage your relationship with the buy now-pay later payment gateway providers.
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Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs.
Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business is financially healthy. Discover;
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Genevieve Piturro, is the author of 'Purpose, Passion and Pajamas' and the Founder of the Pajama Program.
She was a successful television marketing executive until she dramatically changed the direction of her life.
After asking herself the question "If this is the next 30 years of my life, is this enough?" Now her work and her passion are to help empower people to create a more fulfilling life and be a more purposeful and impactful leader.
In this episode of Bringing Business To Retail, Genevieve shares with us her story, one poignant moment and conversation that helped her find her purpose and shares with us her tips on how you can do that in your life and your business too.
I can't wait for you to join us.
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Are you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results?
Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn’t going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to get your Facebook Ads working hot for you right now.
Let’s dive in!
Excited but still feel like you need a little help?
Check out how we can implement and manage your ads for you by heading over to our website https://salenaknight.com/services/. Scroll down to Facebook Ads Strategy and Management.
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When was the last time you audited your customer experience?
Does it measure up or does it fall short?
In this episode of Bringing Business To Retail I’m sharing how you can turn your customers from just happy customers to drumbeaters – customers that shout your praises for you!
I walk you through 4 tips that integrated into your customer journey will make your customers feel like royalty, return time and time again and tell the world about it too!
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Does the idea of adding another pop-up on your website make you shudder?
You’ve probably experienced many websites that bombard you with the same repetitive pop-up every time you click through to another page - annoying as that might be, it doesn’t mean you should forgo pop-ups on YOUR website.
In this episode of Bringing Retail To Business episode, I share with you 4 pop-ups guaranteed to increase conversions, NOT annoy your customers and provide a better customer experience.
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On the latest episode of the Bringing Business To Retail Podcast we dive into playing big and ask the question: “Does the word risk make you run away and hide?”
From doughnuts to dumbbells, I share some fun stories, strategies and tips and discuss how innovation is worth the risk.
Join me as I walk you through the 3 things to do before you are ready, the actions that will break you free from playing small and how embracing the right risks will scale your business and have you reaping the rewards.
I can’t wait for you to tune in.
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On the latest episode of the Bringing Business To Retail Podcast I ask the question: “Are you measuring the wrong things in your business?
Are you sabotaging your business growth, by focusing on the wrong things? Are you putting in the EFFORT and not seeing the RESULTS you want? Join me ask I walk you through a MINDSHIFT change to help you REFOCUS and help you go from self-sabotage to success!
I can’t wait for you to join me.
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Vanessa Van Edwards is a Behavioural Investigator who specializes in psychology and the thinking behind what makes people behave in the ways they do, particularly when it comes to sales.
Using a winning combination of charisma and body language, Vanessa can help retailers sell just about anything to anyone. And she's also a gun at picking a shoplifter from their body language alone.
As one of my most requested and most downloaded episodes, I'm super keen to share Vanessa's wisdom with you again on Bringing Business To Retail.
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Colin McIntosh is the Founder and CEO of the fastest-growing direct-to-consumer brand in the $12B US bedding space Sheets & Giggles. Disrupting the market with their revolutionary eucalyptus lyocell sheets and duvet covers.
With a desire to make a significant change in the world Colin kickstarted his environmentally focused brand, with a $284,000 crowdfunding campaign and to date has attracted over $2m.
In our time together Colin shares his thoughts about doing business differently, what makes an awesome kickstarter campaign, his belief that playing to your strengths means knowing your weaknesses, and why recruiting the right team is key to being a successful CEO.
I can't wait for you to join us.
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Mitch Russo is a business coach, author, software developer, and podcaster who is passionate about helping entrepreneurs rapidly scale and grow their businesses.
With a drive to help people and make a difference, Mitch knows success comes from focusing not on what you do but on why you do it. It's this philosophy that has helped unhappy business owners reposition themselves in their chosen market and achieve great success.
Mitch and I spent our time together talking about the importance values, vision and passion for your customers play in running a successful business.
I can't wait for you to join us.
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Jewellery Designer and star of TV shopping, Victoria Wieck is a household name in the US and the head of a $500m business empire.
This is the second in a two-part conversation with Victoria about how she went from printing and hand delivery low cost look books to big name retail stores in LA to becoming one of the most recognised faces in US TV shopping and head of a multi million dollar jewellery empire.
In this episode we pick up right after Victoria decided to try her hand at 'retirement' (spoiler; things didn't quite go as planned!) and explore her secrets to goal setting and how she uses these strategies to continuously take specific action in her business and grow.
I can't wait for you to join me.
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Jewellery Designer and star of TV shopping, Victoria Wieck is a household name in the US and the head of a $500m business empire. But it wasn't always that way.
After immigrating as a child from South Korea, Victoria taught herself English before taking on several different jobs. By accident she fell into jewellery design, thinking it would be a stop gap before moving onto something else. But instead it was the start of a 30-year love affair with jewellery design. In 1998 she joined the Home Shopping Network in Florida, where she stayed for over 18 years.
Victoria lives by the philosophy of creating to meet the needs of the customer, whilst focusing on quality, value, connection and legacy. It's a mindset that has served her well. Along with her belief that we all make our own luck and many small actions can create big impacts.
Victoria was so generous and inspiring and shared so many amazing stories during our time together I've decided to split our chat into two episodes, so you get the entire unedited experience. I can't wait for you to join me.
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A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many lifestyle brands in the marketplace, from OOBE Brand to Ariat, KEEN Footwear to Xterra Wetsuits.
He’s also re-platformed many websites to be industry-leading sites, such as Chrome Industries, Hlaska, Nau, and more — even earning an Honoree Webby Award in the process for Best Practices along the way for Speck. His ability to massage the work of copywriters and art directors into a cohesive style and tone, and then mix it with the right audience and add a dash of sales is why Entrepreneur magazine once said of him, “Kyle made a career of growing online sales.”
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Michelle Seiler Tucker, considered the Top Closer in the US and author of Exit Rich, is my guest on Bringing Business To Retail this week.
Starting her career in Sales and Development Michelle soon realized she was closing more deals than any of her colleagues. Ready for bigger challenges she set up a consultancy, partnering with business owners to help build scalable, saleable private companies and broker business sales.
Having sold a business, I was fascinated to hear Michelle's views on how many business owners have an exit strategy, how many actively work towards selling their business in the future, and the new stats showing the businesses are at greatest risk of closure, aren't startups.
Join Michelle for an episode packed with knowledge, strategies for preparing your business for sale, and an awesome free offer that will help you exit rich; whether your selling next year or in a decade.
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Kyle Tolzman is a serial entrepreneur and presenter of the podcast Above All Average, where he interviews guests from a variety of backgrounds to discover little tips and tricks that make a big difference in business and life.
I was thrilled to join Kyle on his show to chat about where my passion for helping independent business owners came from, the importance of having a birds-eye view when it comes to business and life, and exactly what happens when you stop doing the things you love and start to focus on what you're rubbish at.
I can't wait for you to tune in!
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It was my great pleasure to join Kurt Mueller on this episode of The FLiP Podcast/
Jump in and join us for a great conversation about how the Five Pillars of Retail Success work in practice, provide clarity and confidence and help you to stop playing small.
If your money pillar is a work in progress, you'll be pleased to know we dig a bit deeper into some financial strategies; working capital, investment and supply chain disruptions. And we explore the importance of knowing the impact you want your business to have in the future so you can set yourself up to financially support your dreams and aspirations.
I can't wait for you to join me so you can start focusing on the pillar of your business that will have the most impact.
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I'm yet to meet an independent business owner who doesn't want to make more money. But constantly surprised by how few have a real handle on what money flows into and out of their business.
In this week's episode of Bringing Business To Retail, I'm exploring why it's so important to stay in control of your money pillar and how to bring more money into your business with a handful of easy to implement changes.
If you're serious about earning more money, this is for you.
Looking for even more FREE business growth strategies? The Retail Breakthrough Video Series is open for just a few more days. You can join right HERE
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Have you ever wondered why, despite putting so much time and energy into growing your business, you're still not seeing results?
On this week's episode of Bringing Business To Retail, we're digging in and getting real on what it is that's really stopping you from growing.
Whilst you're there you'll discover the embarrassing secret I just figured out about myself and why fear and control are Enemy #1 for any business owner.
After the conversation head over and join the 4-part Retail Breakthrough video series that's happening right now. It's totally FREE to join. Best of all you'll come away with a whole lot of great ways to step up and grow your retail or eCommerce business, that you can start implementing straight away.
>>Join the Breakthrough Series HERE
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