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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Now displaying: Page 8
Mar 12, 2020

Covid-19 is already impacting the supply chains of some of the worlds largest businesses, which is understandably making retailers nervous. Is your business equipped to navigate this period of change and uncertainty?

In this episode of Bringing Business To Retail, I'm sharing how independent retailers can work to find proactive solutions to the economic and social impacts of the Coronavirus, before crisis point hits.

After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month our feature product is my workbook Re-engaging Your Email List. Sick of sending out emails that only get opened by a handful of people. Re-invigorate your database with this easy to follow step-by-step workbook. Find it at https://theretailacademy.net/shop/

For more click here

Mar 5, 2020

Inside Retail Live 2020 didn't fail to live up the being the leading retail and eCommerce think tank in Australia and New Zealand. On this week's episode I'm sharing my Top Take Aways from the conference with thoughts and ideas from enterprise level retailers, global eCommerce superstars, tech and product developers and thought leaders, with a focus on how we can work together to build a robust and prosperous future for retail.

After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month's feature product is my Re-engaging Your Email List Business Builder Workbook. You can grab your copy today to work step-by-step through the strategy required to reconnect with your email database. Find it at https://theretailacademy.net/shop/

For more click here

Feb 27, 2020

Live from Inside Retail 2020;  Yasmin Grigaliunas shares her experiences running a business with passion and purpose at the core of everything they do.

In 2013 Yasmin and her husband Leigh started Worlds Biggest Garage Sale. What was intended to be a one off event where they would sell dormant, unused goods, to raise money for charity, has grown over the last five years to raise more than $314k for charity benefactors and divert over3.3million kilograms of unused goods going to landfill.  

Thanks to our friends at Inside Retail Live for permission to record this session. 

After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month's feature product is my Recovering Lost Sales Business Builder Workbook. Grab a copy today and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/

For more click here

Feb 20, 2020

In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they're ready.

After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month's feature product is my Recovering Lost Sales Business Builder Workbook. Grab a copy today and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/

I'm excited to announce I'll be presenting at Inside Retail Live in Melbourne on 26th February. Use the code SK25 to receive a 25% discount off your conference fee. More information and bookings are at the following link ⇢https://retailweek.com.au/tickets/#insideretaillive

For more click here

Feb 14, 2020

Did you know 97% of online shoppers aren't ready to buy on their first visit? And at least 50% of in store visitors are simply browsing the first time they come to your store.

Re-targeting or re-marketing to those customers is a simple and cost effective way to capture sales from customers who were interested enough to come looking but not quite at the purchase point in their buying journey.

On this weeks episode I'm sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.

After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month's feature product is my Recovering Lost Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/

I'm excited to announce I'll be presenting at Inside Retail Live in Melbourne on 26th February. Use the code SK25 to receive a 25% discount off your conference fee. More information and bookings are at the following link ⇢https://retailweek.com.au/tickets/#insideretaillive

For more click here

Feb 8, 2020

Do you think customer database is usefull or useless? Do you have your own customer database? 

In this episode we will talk about benefits customer database can bring you. You can get more sales and more profit just if you ask your customer to join your customer database. 

I shared in this episode a lot of information so starting from today you should build your customer database. 

Jan 30, 2020

As a business owner, you’re constantly juggling balls. If you’re just starting out, there might be more of those balls to juggle, but as you grow, even though you can delegate and outsource, there are still balls, and even more juggling.

So today, I thought I’d share with you the top apps that we use in our business and that my 1:1 clients have had success with. The ones that have helped boost sales, increase engagement, streamline systems, and generally make life easier.

For more click here

Jan 23, 2020

Understanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business. In this episode I'm sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for.

For more click here

Jan 16, 2020

Feel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals.

Listen here

Jan 9, 2020

In this week's podcast episode we have one specific topic to talk about. It’s all about a national crisis. You will have a chance to learn:

  • How to create a crisis plan
  • Should you run your Ads during a crisis
  • Should you talk about your business when the is a national crisis

All of these and many other useful tips you will learn if you listen to this podcast episode.

 

Jan 2, 2020

It probably comes as no surprise that I'm an avid listener of podcasts, right? So I thought I'd share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner.

I through in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box.

I hope you enjoy them!

Click here to find out more details

Dec 24, 2019

In today's episode, part 2 of my Summer Series, Elizabeth Gillam from Franchisee Success and I chat about

  • How to systemise yourself out of the business
  • Managing Cashflow – forecast and know what happens in your industry
  • Getting your team to upsell and monitor your stats like Average Sale Value
  • Inventory management tips
  • Things you need to put in place before you hire staff
  • How to enable your staff

Listen the episode here

Dec 18, 2019
  • Join me today in this Summer Series as I get interviewed by Tracy Harris from Mums With Hustle and we talk all about customers and cashflow, including
  • How to retain current customers
  • How to acquire new customers through effective marketing
  • Key strategies to unlock cash flow
  • How to maximise Christmas sales

Make sure to check out Tracy's awesome podcast Mums With Hustle and head over to her website if you want great advice on social media strategies (particularly instagram).

Listen the episode here

Merry Christmas
Sal

 

 

Dec 12, 2019

Welcome to my Year Of Failure. I'm celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I'll be doing differently in 2020 and why I gave my business a big fat F in it's end of year report.

Listen here

Dec 5, 2019

So you want to get your amazing product into retail stores...? In this episode I'm sharing retailers top must have's when it comes to getting your products into the range and onto the shelves of your dream stores, wether you're a Product Creator, Wholesalers or Distributors. If you're a retailer looking to expand your range or bring in new products, you'll also gain great insight into what you should be looking for when you sign up a new brand.

Listen here

Nov 28, 2019

Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months?

In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and how to use strategies like price anchoring successfully.

For more click here

Nov 21, 2019

Your website's looking shmick. Your product descriptions are top notch. So why is it so hard to write your About Me (or Us!) Page? And does it really matter if it's a bit rubbish?! In this episode my guest, copy writer Jay Crisp Crow, is going to answer your most pressing questions about website copy. How to make it sing. How to make it resonate. And in particular how to write an About Page that sells whilst it tells.

Listen here

Nov 14, 2019

In the current retail climate customers can choose to shop any time of the day from just about anywhere. So what do you, as an independent retailer, offer up that makes their shopping experience different?

In this episode I can't wait to share with you three seriously simple (but super effective) personal touch points that will enhance your customers experience shopping in your store.

Nov 6, 2019
Are you ready to take your business from Super to Superstar but just can't figure out how to do it? Do you lack the money, energy or time to focus on all the things you think you need to change in your business? Perhaps you're stuck in a rut, sitting on a plateaux or your business never really got off the ground in the first place..?
 
In this episode I share the 5 fundamental pillars of a successful business and help you understand how a weakness in one of those areas will hold your business back from growth and success. Then we work through how you can focus on the one area of your business that will move you towards growth and superstardom.
Oct 30, 2019

When Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they've taken their business from super to superstars, in a mere three years.

Learn what they did to build trust, brand awareness and deliver on an exceptional level of customer engagement. And discover their secret to connecting with DIY Rennovation influencers Three Chicks.

For more click here

Oct 24, 2019

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to considering enticing customers to your store.

When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.

For more click here

Oct 17, 2019

In the lead up to the holiday season I'm joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business.

For more click here

Oct 11, 2019

In this episode I'm joined by Rob Hango-Zada, co-founder and co-CEO of Australian order fulfilment company Shippit. Providing shipping and order fulfilment services for some of Australia's biggest retail names including; Sephora, Kathmandu, CottonOn and Temple & Webster, Shipit has build a brand where innovation and customer experience are at their core.

Join me to get the inside story on how Shipit succeeded where so many have failed. Discover if the journey from start up to superstar was all smooth sailing and share an honest story about risk, friendship, sacrifice, self-awareness and the lessons Rob learned along the way.

For more click here

Oct 2, 2019

Make 2019 the year you don't leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year. Plus give you access to my free Black Friday / Cyber Monday download.

For more click here

Sep 27, 2019

Live from The 2019 Sydney Retail Festival I'm joined in a panel discussion by retail industry leaders Andy Homan, Jo-Anne Mui-Miller, rob Martell, David Bush and Yianni Giovanoglou.

The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including;

- The biggest obstacles in retailer / supplier relationships
- How to extend your partnership beyond the transactional
- Store design
- Customer attraction and engagement
- Working together to weather an economic downturn

For more click here

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