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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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All Episodes
Archives
Now displaying: Page 9
Sep 19, 2019

Vanessa Van Edwards is a Behavioural Investigator who specialises in the psychology behind what makes people behave in the ways they do. A few years back Vanessa joined me on the podcast to discuss how retailers can use charisma and body language to sell just about anything to anyone and why it's important to be the perfect blend of approachable and knowledgable when it comes to sales.

This has become one of my most listened to episodes, with dozens of retailers writing in to tell me how much value they gained from Vanessas insights. Especially when we start stepping through how to spot a shoplifter simply by watching their body language!

Listen here

Sep 12, 2019

Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise.  A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs.

Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business financially healthy. 

For more click here

Sep 5, 2019

Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience.

As humans we're hard wired to connect with other people - even if we actually really like our own company. But sometimes that's easier said than done.

Today I'm throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer.

For more click here

Aug 28, 2019

With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place?

In this episode professional copywriter Megan O'Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business.

How to maximise your email subject line to get your emails to stand out from the crowd. And how you can ensure your brand voice is communicated if you outsource your social media or copywriting to a professional.

For more click here

Aug 22, 2019

Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers.

In this episode I'm busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send.

For more click here

Aug 16, 2019

How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention?

In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking for.

Louise generously shares;
- the importance of having a well planned digital strategy
- where to focus your energy
- knowing what stops your customers from buying
- why empowered staff are your strongest retention tool
- how to develop, manage & nurture online communities

For more click here

Aug 8, 2019

Economies have a cycle, and it doesn't take much to see the world is perched on the edge of a downturn. As a retailer this means more than ever, you need to be constantly innovating, surveying your customers, analysing your product mix and keeping on top of your cash flow.
 
But what exactly are customers looking for and what will you need to do to stay on top of your game moving into the future?

In this episode I'm sharing my top predictions moving towards 2020, based on the take-home messages being shared at the recent Online Retailer.

For more click here

Aug 1, 2019

If you've ever worked with me 1:1 you'll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I'm super excited to have her on the show with me this week.

Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business.

In this episode Brooke and I explore how you can unlock your brand archetype from the 12 set out by Carl Jung, begin to understand draws people to you and your business, and why being your amazing, unique, kickarse self is the very best branding strategy you can use.

For more click here

Jul 24, 2019

Losing weight isn’t something I often talk about but after shifting about 9kg (20lbs) in the past six months I’m ready to share how what I’ve learnt through this journey has impacted on a series of other aspects of my life and business.

This is a lesson in how doing ‘all the things you’re supposed to do’ is sometimes the least effective way of reaching your goals.

Listen in to find out how my weight loss lessons can translate into your business.

For more click here

Jul 17, 2019

Have you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely.

With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghan's inside tips on packaging your products and promoting your brand, even if you're not selling a front line wedding product.

Listen here

Jul 12, 2019

Do the locals high tail it to the big city to do their shopping, passing your store on the way out of town? Would your customers prefer to pay higher shipping costs than support your small town store? Tearing your hair out trying to keep stock your entire town will like?

It's time to stop 'geo-blaming' and start making it big in your small town.

In this episode, I'll walk you through the fundamentals of running a successful business in a country town or regional center.

We'll chat all things financial planning, why the whole town isn't your ideal customer, why embracing change isn't optional, how to get out of towners into your store (even if you're not a tourist destination) and how to grow through collaboration.

For more click here

Jul 4, 2019

Do you employ staff in any part of your business, or are considering doing so? If the answer is yes (or you'd like it to be yes!) you're going to find my conversation with Sarah Riegelhuth both informative and inspiring. As the CEO of remote employment specialists, Grow My Team, Sarah has a unique view of the employee / employer relationship. Together we discuss;

- the benefits of hiring a remote employee
- why employing a VA often ends badly
- why you need to get clear on exactly what you want
- the importance of employing for skill and personality
- the benefits of performance based salaries

Listen here

Jun 29, 2019

It's a retail catch 22. You know if you could just get more customers in the door or drive more traffic to your e-commerce site, you'd make more money. But how do you attract those elusive new customers when you don't have a whole lot of money to splash around on customer acquisition?

In this episode I'm going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old "give me your stuff and see ya' later" customers. We're talking the kind of customers that stick around for the long haul, love your brand and sing your praises from the roof tops!

For more click here

Jun 19, 2019

Over the past six months I've had the great pleasure of getting to know Anna Wythes, as she's worked her way through my small group coaching program.

Anna's story will resonate with you; school teacher by day, ethical fashion retailer by night, Anna is a Retail Superhero juggling single parenthood, work and running a business she's passionate about. Anna uses her store to make a difference to others and share her message about ethically produced fashion.

You will be inspired by Annas story of embracing change, rolling out automations and using technology to lighten the load and understanding the importance of making a profit in order to afford to keep giving to others.

For more click here

Jun 14, 2019

Five years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim! Join Sara and I as we chat about;

- new opportunities that have come from changing direction
- why reinvention should be a constant activity
- the importance of connecting with people who understand
- how running a business impacts on mental health
- how mental health impacts on your business
- why building a customer base at the expense of your own value and worth is one of the most damaging things you can do

For more click here

Jun 6, 2019

I love talking to industry experts, picking their brains on your behalf for their hot tips and the kind of know-how you have to pay crazy town dollars to get as a consulting client.

Kurt Elster from Ethercycle just went very close to the top of my Most Enjoyable list! Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites.

He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat to me on the Bringing Business to Retail Podcast. Join us as we talk about why "beautiful" design doesn't mean profitable design, three strategies you can roll out this afternoon to improve the conversion rate on YOUR website and a fun look at what features Kurts retail e-commerce site of choice has that others don't.

Listen here

May 31, 2019

When you start a business, you can manage most things. Bust as your business grows, it’s easy to crumble under the pressure of wearing all the hats.

It’s a question that I’m sure many of you have asked yourself over time, maybe many times a day even.

So if you’re struggling, whether it’s with your business or your home, your health or your mindset, this episode is for you.

For more click here

May 23, 2019

Having issues with your Facebook Business page? You're not alone. The past couple of weeks I've fielded several calls from clients asking me to help them with everything from not being able to post any content or make comments on their business page, through to not being able to access their page at all.

Given so many of you use Facebook as your primary point of contact with your customers, you can't afford to let this one slide. This week on the Bringing Business To Retail Podcast I'll be sharing my top suggestions for keeping your business Facebook page up and operational.

For more click here

May 16, 2019

Getting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not?

Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I'm sharing my top tips to get your business vacation ready. 

For more click here

May 9, 2019

This week I had an email from a listener who wanted to know how the heck she can keep on top of her social media when there always seem to be hundreds of other jobs to do AND an actual business to run.

Hands in the air if you feel like keeping on top of your socials is like a full time job? Pretty much all of you right.

Well I thought it might be useful to share with you some of the tips I gave Katie about how you can conquer social media, WITHOUT burning out.

For more click here

May 2, 2019

Go on!  You know you want to know what in the heck I could possibly have learned from the kitsch filled, angst ridden, girl power themed Bad Moms movie! 

Listen in as I share the top three things I took away from my recent night in front of the TV.   Join me for this super fun episode and bring a few laughs to your day!

For more click here

Apr 24, 2019
Episode link: https://salenaknight.com/wp-admin/post.php?post=12878&action=edit
 
Not every business is going to be smooth sailing, all of the time. Maybe you'll have problems with your employees. Perhaps there will be issues with your suppliers. But one of the worst case scenarios is running of money.
 
It's so easy to think "this is it - my business journey ends here". But does running out of money mean the end of the road?
 
In this episode of the Bringing Business to Retail Podcast I share with you my personal experiences from being in this very situation. Join me as I share;
 
  1. What I did to move myself out of this very stressful situation
  2. My strategies for advertising an e-commerce or retail store without any money
  3. Why believing in yourself & your ideas is vital to your success
 
Yes it's possible and yes you can get great results! If you're one step off giving up on your business dream, you owe it to yourself to listen in.

For more click here

Apr 17, 2019
Selena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from "hidden gem" to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray.
 
In this short episode Salena talks to me about how retailers can move from simply selling a product or being an e-commerce brand to being the face of their brand.
 
Selena will show you how to;
  1. share your story with your customers
  2. how you can create a deep connection with your audience
  3. why being the person who shares past experiences will attract the attention of your listener
  4. how focusing on one specific top you're really good at will benefit your publicity
 
Listen now and join the long list of Salena Soo fans who have benefited from her knowledge and expertise.
 
For more click here
Apr 13, 2019

Ugh, copycats, right?


Some days, it can feel like with every swipe of your insta feed or every scroll of your Facebook feed, you stumble across another business or person, copying your hard work.

Perhaps it the product photo shoot images you spent days putting together, or it’s the product descriptions that you wrote, deleted and rewrote for hours on end. If you’re lucky enough o be a designer, having your style ripped off can feel like you heart is being ripped out.

So how do you deal with business copycats?

In this episode, I’m getting raw and real about how they affect me
I’m going to share you with you exactly what I do when this happens (and it’s not what you think)


Plus I’ll give you the tips that I use, literally on a weekly basis, to cope with the endless copying



If you’ve ever suffered the anger that comes with being copied and you want to know what to do when someone copies your work,  then this episode is for you.

For more click here

Apr 3, 2019

Should you invest in PR? Is it worth the money? What do you do when you finally have people checking out your stuff?  How do spot a dodgey deal from a great publicity opportunity?

Today I’m chatting with former TV reporter turned PR Guru, Christina Nicholson.  Christina uses her no nonsense strategies to help independent business owners, solopreneurs and entrepreneurs all over the world gain and leverage publicity.

Together we cover off how you can get PR for your retail store without spending the big bucks. Everything from how to measure the real ROI from your PR, why PR is more powerful than traditional advertising, the importance of a great pitch and why Twitter is as good as an expensive media list.  Plus Christina spills on her Top Three Tips for PR success.

Time Stamps

  • Why your real ROI is what you DO with publicity not where you get it [8:31]
  • The power of PR over advertising [10:26]
  • How to spot a journo from a content hack [13:02]
  • Ways to leverage your publicity to get more [13:32]
  • The importance of a good pitch [16:06]
  • Why timeliness is so important [18:02]
  • Be prepared for success [24:02]
  • Top 3 tips for PR success [28:22]

For more click here

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