In today's episode, part 2 of my Summer Series, Elizabeth Gillam from Franchisee Success and I chat about
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Make sure to check out Tracy's awesome podcast Mums With Hustle and head over to her website if you want great advice on social media strategies (particularly instagram).
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Merry Christmas
Sal
Welcome to my Year Of Failure. I'm celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I'll be doing differently in 2020 and why I gave my business a big fat F in it's end of year report.
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So you want to get your amazing product into retail stores...? In this episode I'm sharing retailers top must have's when it comes to getting your products into the range and onto the shelves of your dream stores, wether you're a Product Creator, Wholesalers or Distributors. If you're a retailer looking to expand your range or bring in new products, you'll also gain great insight into what you should be looking for when you sign up a new brand.
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Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months?
In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and how to use strategies like price anchoring successfully.
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Your website's looking shmick. Your product descriptions are top notch. So why is it so hard to write your About Me (or Us!) Page? And does it really matter if it's a bit rubbish?! In this episode my guest, copy writer Jay Crisp Crow, is going to answer your most pressing questions about website copy. How to make it sing. How to make it resonate. And in particular how to write an About Page that sells whilst it tells.
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In the current retail climate customers can choose to shop any time of the day from just about anywhere. So what do you, as an independent retailer, offer up that makes their shopping experience different?
In this episode I can't wait to share with you three seriously simple (but super effective) personal touch points that will enhance your customers experience shopping in your store.
When Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they've taken their business from super to superstars, in a mere three years.
Learn what they did to build trust, brand awareness and deliver on an exceptional level of customer engagement. And discover their secret to connecting with DIY Rennovation influencers Three Chicks.
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Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to considering enticing customers to your store.
When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.
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In the lead up to the holiday season I'm joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business.
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In this episode I'm joined by Rob Hango-Zada, co-founder and co-CEO of Australian order fulfilment company Shippit. Providing shipping and order fulfilment services for some of Australia's biggest retail names including; Sephora, Kathmandu, CottonOn and Temple & Webster, Shipit has build a brand where innovation and customer experience are at their core.
Join me to get the inside story on how Shipit succeeded where so many have failed. Discover if the journey from start up to superstar was all smooth sailing and share an honest story about risk, friendship, sacrifice, self-awareness and the lessons Rob learned along the way.
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Make 2019 the year you don't leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year. Plus give you access to my free Black Friday / Cyber Monday download.
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Live from The 2019 Sydney Retail Festival I'm joined in a panel discussion by retail industry leaders Andy Homan, Jo-Anne Mui-Miller, rob Martell, David Bush and Yianni Giovanoglou.
The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including;
- The biggest obstacles in retailer / supplier relationships
- How to extend your partnership beyond the transactional
- Store design
- Customer attraction and engagement
- Working together to weather an economic downturn
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Vanessa Van Edwards is a Behavioural Investigator who specialises in the psychology behind what makes people behave in the ways they do. A few years back Vanessa joined me on the podcast to discuss how retailers can use charisma and body language to sell just about anything to anyone and why it's important to be the perfect blend of approachable and knowledgable when it comes to sales.
This has become one of my most listened to episodes, with dozens of retailers writing in to tell me how much value they gained from Vanessas insights. Especially when we start stepping through how to spot a shoplifter simply by watching their body language!
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Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs.
Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business financially healthy.
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Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience.
As humans we're hard wired to connect with other people - even if we actually really like our own company. But sometimes that's easier said than done.
Today I'm throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer.
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With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place?
In this episode professional copywriter Megan O'Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business.
How to maximise your email subject line to get your emails to stand out from the crowd. And how you can ensure your brand voice is communicated if you outsource your social media or copywriting to a professional.
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Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers.
In this episode I'm busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send.
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How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention?
In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking for.
Louise generously shares;
- the importance of having a well planned digital strategy
- where to focus your energy
- knowing what stops your customers from buying
- why empowered staff are your strongest retention tool
- how to develop, manage & nurture online communities
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Economies have a cycle, and it doesn't take much to see the world is perched on the edge of a downturn. As a retailer this means more than ever, you need to be constantly innovating, surveying your customers, analysing your product mix and keeping on top of your cash flow.
But what exactly are customers looking for and what will you need to do to stay on top of your game moving into the future?
In this episode I'm sharing my top predictions moving towards 2020, based on the take-home messages being shared at the recent Online Retailer.
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If you've ever worked with me 1:1 you'll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I'm super excited to have her on the show with me this week.
Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business.
In this episode Brooke and I explore how you can unlock your brand archetype from the 12 set out by Carl Jung, begin to understand draws people to you and your business, and why being your amazing, unique, kickarse self is the very best branding strategy you can use.
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Losing weight isn’t something I often talk about but after shifting about 9kg (20lbs) in the past six months I’m ready to share how what I’ve learnt through this journey has impacted on a series of other aspects of my life and business.
This is a lesson in how doing ‘all the things you’re supposed to do’ is sometimes the least effective way of reaching your goals.
Listen in to find out how my weight loss lessons can translate into your business.
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Have you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely.
With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghan's inside tips on packaging your products and promoting your brand, even if you're not selling a front line wedding product.
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Do the locals high tail it to the big city to do their shopping, passing your store on the way out of town? Would your customers prefer to pay higher shipping costs than support your small town store? Tearing your hair out trying to keep stock your entire town will like?
It's time to stop 'geo-blaming' and start making it big in your small town.
In this episode, I'll walk you through the fundamentals of running a successful business in a country town or regional center.
We'll chat all things financial planning, why the whole town isn't your ideal customer, why embracing change isn't optional, how to get out of towners into your store (even if you're not a tourist destination) and how to grow through collaboration.
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