Getting your product in the hands of a big name influencer is the only way to get noticed on social media.
That's what most business owners believe and so they spend time, money and energy working hard to get their products in the hands of the latest Instagram or TikToks lifestyle face.
But what if I told you, you probably already have the best kind of influencers available, in your network of customers, staff and followers? Influencers who not only know your product but have an affinity to your brand and are able to authentically and genuinely market your store or products to their networks.
I'm joined on Bringing Business To Retail this week by Neal Schaffer, digital marketer and author of the book "The Age Of Influence". Together we discuss the power of micro and nano influencers and the tools you can roll out in your business to capture those people and use them to enhance your marketing.
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They're like swear words in my business. Black listed. Peril will befall those who even dare whisper them.... (ok so maybe not that..!)
Have you fallen victim to the two words crippling smart, savvy business owners the world over?
Jump in to this episode of Bringing Business To Retail to discover what they are and why they're so powerful?
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When Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her "retirement job" and barely making ends meet was NOT what she wanted from her business.
Fast forward 18 months and both she and her store are hardly recognisable.
I hear so many retailers say they don't believe the "freedom business" hype. They don't believe they can grow their business or become profitable. They don't believe there's a way to change that doesn't require them to work harder or hustle more.
I asked Stephanie to join me and share the biggest breakthroughs in her business. To prove it CAN be done!
Stephanie shares how she took her store from struggling to highly profitable (even with a natural disaster, her husbands open heart surgery AND a pandemic to slow her down). What she now considers her role in the business. And how she has achieved being included in Shopify's top 1% of store owners (with a brand new and pretty average online store).
If it feels like you'll never own the store you dreamed of or that you're destined to be overworked and underpaid for ever; this episode will empower you to see that with the right knowledge and commitment it CAN be done.
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