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Bringing Business to Retail

Tired of putting all the hard work into your retail or ecomemrce business and not feeling like you're getting back as much as you put in? Its time to stop the hustle and instead put your effort into strategic growth. Less ping-ponging, more results. Salena Knight is a Retail & Ecommerce Growth Strategist who founded, built and then sold a multi-award winning chain of stores. Listen in to her proven, no BS strategies, that have helped scale hundreds of retail and ecommerce businesses all around the world.
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Bringing Business to Retail
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Now displaying: 2023
May 27, 2023
I don't know about you, but over the pandemic, my spending habits changed. A LOT.
We bought a lot of food. Not just groceries, but things like the fanciest ice cream, because cooped up in a house, unable to leave, we had to find the "fun" in the mundane.
Fast forward a year and it feels like once again, we're changing our spending habits.
But are people still buying the fanciest ice cream? And avocado on toast?
Like most people, you're probably very critical of where you're spending your money (at home and in business).
 
Just like you, your customers shopping behavior may have changed and you might be wondering WHERE can you find those people who are cashed up, or at least spending on what you sell?
 
In this episode, Michael and I sit with our virtual cup of tea and discuss how to effectively find, connect with and convert those elusive, yet eager, spenders and be able to thrive in today’s competitive market.
May 23, 2023

Here’s how I made our Scouts fundraiser MORE money, increased their profits, and made life easier for their customers.


Best of all, you can do it too.

May 15, 2023

I’m going to talk about something really controversial, and I may get some haters for it.

 

6-figure goal. Then 7 figures.

 

The magic million.

 

When I ask people why - it's more about the vanity metrics, or that society has built this urban myth that 7 figures is the golden land but I want to break it down and tell you why $1M isn’t enough.

May 5, 2023

Prepare to improve your marketing game with this episode!

You'll be eager to try out Jason Williamson's creative yet practical and actionable strategies to draw in new customers and help boost your sales. 

Jason discusses how to interact with your audience in ways you thought would most likely piss customers off. But with his tips, you'll learn how to be able to respond favorably and use it more effectively.

Join me and Jason, as we talk about one of my favorite marketing tools. Don't skip this enlightening episode and find out what it is!

Apr 28, 2023

Have you ever jumped on a trend and it didn't sell the way you wanted?

Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.

 

 

Apr 21, 2023

I have to admit I thought chat marketing has died.

It was only until Daniel Pinne and I had a conversation about how chat messaging will not piss people off and increase your sales as well.

Apr 14, 2023

My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.

Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey.

In this episode with Ecommerce Profits with Joshua Chin, I shared how I developed the five pillars of retail success that help build a profitable retail brand, and how to outperform competitors with your pricing.

Apr 8, 2023
Change doesn't need to be big and world-changing. It can be tiny tweaks that can compound and grow your business overtime.
 
Find out in this episode what are these small things, why we shouldn't resist change, and why do we need to slow down in order to scale your business.
Mar 31, 2023

Ugh, creating content for social media is SUCH drain - are you with me on this?

Well, if you're anything like me, then today's episode with Jenn Donovan is going to help you avoid the hassle and create content with ease (ok, maybe not ease, but less struggle!)

Mar 24, 2023
If you've ever tried a discount promotional campaign only to be met with crickets, then this episode is for you.
 
It's actually a bonus training I'm releasing inside of my clear out your old stock inventory masterclass that I created after having a couple of people say they were "hoping for something shiny and new".
 
Truth is, if your sales campaigns aren't working THESE are the reasons why.
 
Here's-my-sales-strategy-that-isn't-a-sales-strategy.
Mar 17, 2023
The people who love your product doesn't want a discount.
 
They value your product, your experience and your entire brand.
 
So how much do you value your products?
 
Join me and Jordan as we discuss the importance of customer service and building a community for brands which develops trust and loyalty contributing to the success of your business.
Mar 10, 2023
It is time to ask yourself...
 
Are you always firefighting in your business? Are you always feeling frazzled? Do you feel like you are putting in so much effort but you are not having the progress that you want?
 
Here's why.
Mar 3, 2023

It’s incredibly brave, and humbling to admit when your business is a roaring success but it can be all too much to cope with.

Sharing her story, the highs and the lows, and how you come back smarter and more resilient when it all implodes, is such an inspiration.

Join me and the talented Georgia Perry as we have this insightful, relatable conversation.

 

Feb 24, 2023

Want to know the secret behind the HIGHEST EVER CONVERTING Klaviyo pop up? You're going to find out EVERYTHING that went into building it.

Joshua and I went into this episode with the plan to talk about lifecycle marketing. We got there, but not before he casually mentioned that one of the pop ups he created was the highest ever converting.

Um, wait a minute. Stop right there. Let's dig into this more...

Feb 17, 2023

Remember that time you put a post up in a Facebook group asking for advice.

You got 172 comments (yay for engagement) but now you’re more confused than ever about what to do.

That free (but well meaning) advice could end up sending you bankrupt.

 

Here’s what to do instead.

Feb 10, 2023

How the heck do you get customers to buy again and again with only ONE product? Well, that's what the male beauty brand Krete has successfully managed to do. Sure, they now have a total of TWO products, but so much can be learnt about how to attract, convert and keep customers in this episode with founder, Jake Rosenberg.

 

Not only does he share the exact strategies he uses to get customers in, but also how he manages to solve the age-old customer retention problem of having customers beg for more.

Feb 3, 2023
Have you ever heard me talk about "growing broke"?
 
If you've ever felt like you "just need more money" in your business, then this podcast is for you. Alvin Narsey & I dive deep into understanding, optimising and leveraging money in your business.
Jan 27, 2023

What would happen if you looked at business like a game? And you were the coach? 

Let's jump in and find out!

 

Jan 20, 2023

Ever hired (or tried to hire) a copywriter and found the entire exercise a complete waste of your time?

Could well be that you've got the wrong person for the job.

There are actually severally different types of "copywriting" and it's rare that one person is great at multiple styles.

So if you're looking to boost your sales or conversions and you need help with copywriting, find out everything you need to know before you spend a dollar.

Samantha Burmeister is the founder & lead copywriter at Nomad Copy Agency. At Nomad Copy, every business receives custom copy to help them turn their sales process into a hands-off, high-conversion experience.

Jan 13, 2023

Truth is 80% of your customers will keep you poor now. More customers don't mean more sales.

But there are ways for you to raise the bar of your customers so that you can raise the money you are bringing in.  

In this episode, I'll share with you the steps you can use to get those great customers in your door.

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