If you’ve ever found yourself thinking, “I just need more customers to grow my business” — this episode is for you.

The truth is, chasing new customers isn’t always the answer. In fact, it can drain your time, money, and energy faster than you think. Today, I’m unpacking exactly how you can increase your revenue without spending more on ads or hustling to attract fresh faces.

We’re diving deep into:

- How to plug the hidden leaks in your sales funnel
- Small, powerful tweaks that instantly boost your conversion rates
- Why your checkout process might be costing you sales (and how to fix it)
- The silent impact of your average order value
-  How to attract customers who actually value what you sell

This is the episode where we stop obsessing over vanity metrics and start focusing on what really moves the needle in your business.

Plus, I’m sharing a free resource to help you calculate exactly where you can increase your profits today!

🎧 Hit play and let’s get into it.

Until next time,
Sal

What if one overheard sentence could change the entire trajectory of your business?

In this powerful episode of Bringing Business to Retail, we share the moment everything shifted—not during a strategy session or a big launch, but in a quiet, unexpected instant.

We dive into:

• How a single sentence triggered a total business rethink

• Why being "booked out" isn’t always the dream

• The connection between burnout and pricing strategy

• How to rebuild a business that aligns with your values and lifestyle

If you’ve ever felt like you’re running on empty or building a business that doesn’t quite feel like yours anymore, this episode is your sign to pause, listen, and pivot.

🎧 Tune in now and start bringing your business back into alignment.

Overwhelmed by your to-do list? I was too—until I turned to AI.
In this episode of the Bringing Business to Retail podcast, I share how I opened Asana and was met with more tasks than I could handle in a year (yep, a full year). Instead of spiraling into busywork, I turned to my custom-built ChatGPT for support. What happened next surprised me.

You'll hear how I used AI to ask myself four game-changing questions that helped me clear the mental clutter, prioritize what actually matters, and realign my work with my long-term goals. I’ll also dive into how tools like the Eisenhower Matrix and calendar blocking helped me identify tasks I shouldn't even be doing.

Whether you're running a business, leading a team, or just drowning in digital post-its, this episode will give you practical, strategic tools to take back control—and get back to deep work that truly moves the needle.

Are You Paying Rent on Your Own Inventory?

What if I told you that some of your inventory is quietly draining money from your business every single month—without you even realizing it?

And what if I told you that freeing up cash flow in your business has nothing to do with selling more, running ads, or tweaking your pricing—but everything to do with understanding when your stock stops making you money?

So when Christine broke it down for me, I was hooked.

Here’s the deal: Every SKU you own is paying rent.
Whether it’s sitting in a fulfillment center or in the corner of your office, at some point, that inventory shifts from being an asset to a liability. And the longer it sits, the more it eats into your profit.

I used to think of inventory as something that just existed until it sold. But after this conversation, I see it differently—and I think you will too.

Listen in and let me know what you think.

Sal

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00:01 - The real cost of inventory nobody talks about
04:25 - How long should you really keep stock?
09:40 - The inventory mindset shift that changes everything
15:30 - When to discount, when to restock, and when to cut it loose
22:10 - The formula for knowing exactly when a product stops making you money

What if I told you there’s a way to make more money in your business—without changing your products, pricing, or marketing budget? And what if I told you this strategy has been quietly influencing financial markets, human behavior, and even retail trends for years?

So when Lucy Bloomfield asked me if she could come on the show and discuss something she’d been putting into action to create more sales and money, I was interested.

So we jump on a call to discuss, and she tells me, the secret is… we need to start syncing our sales and marketing efforts with the moon.

Yep, you read that right. The moon.

Trust me, I’m a logic girl through and through. 

SHOW ME THE DATA!

I went into this conversation with a very healthy dose of skepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in.

Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers. 

There are other times - not so much. That’s when resistance is higher, spending slows, and conversions take more effort.

She’s been tracking sales data across multiple businesses, and the results? Eye-opening.

So, if you could make twice as much during the right two-week window—without spending an extra dollar on ads—would you at least give it a shot?

Listen in and let me know your thoughts.

Sal

-------------------------------------

Introduction and Podcast Setup 0:01

Understanding Cycle Syncing 1:47

Personal Experience and Business Application 4:25

Implementing Cycle Syncing in Business 6:53

Testing and Validating Cycle Syncing 11:04

Challenges and Adjustments 18:26

Practical Steps and Tools 25:59

Conclusion and Call to Action 33:30

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Full Article: https://salenaknight.com/can-the-moon-really-boost-your-revenue-lucy-bloomfield/

Google Ads—it’s a game-changer for retailers and eCommerce brands. But what happens when your ad account gets shut down without warning?
No explanation.
No help.
Just gone...
In this episode, I sit down with Google Ads expert John Horn, CEO of StubGroup, to uncover why ad accounts are getting flagged, suspended, and even banned—and what you can do to protect yourself.

What you’ll learn:
 ✔️ The most common (and unexpected) reasons ad accounts get shut down
 ✔️ Why even legitimate retailers get flagged as “suspicious”
 ✔️ Step-by-step instructions to recover a suspended Google Ads account
 ✔️ The key things you MUST do to avoid getting shut down

If you rely on Google Ads to drive sales (or even ig you don't right now, but are planning too!), you need to hear this before it’s too late.

---------------------

Introduction and Overview of the Podcast 0:01

John Horn's Background and Stub Group 2:13

Reasons for Google Ads Account Shutdowns 3:23

Challenges of the Appeals Process 6:10

Common Policy Violations and Compliance Tips 8:20

Handling Trademark and Reseller Issues 18:22

Strategies for Successful Appeals 21:48

Final Thoughts and Contact Information 27:26

-------------------

Full article: https://salenaknight.com/the-google-ads-nightmare-you-might-not-see-coming-john-horn/

My first foray into commerce was selling reusable nappy-making fabrics on parenting forums.
I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums.
This was back in 2008.
Before “eco” was cool

According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?
 But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving? 

Clearly, something isn’t adding up.

And when the amount of sales that Temu turned over was in the double-digit BILLIONS, then, you have to ask yourself…
“Do customers really care about sustainability?”

Here are my thoughts…
(from an eco-pioneer)

-----------------

Introduction and Purpose of the Podcast 0:01

The Success of Fast Fashion Giants 1:24

Consumer Behavior and Sustainability 3:40

Testing and Tracking Sustainability 6:07

Financial Considerations of Sustainability 9:32

Starting Small with Sustainability 11:35

Conclusion and Call to Action 12:40

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Full article: https://salenaknight.com/do-customers-really-care-about-sustainability/

In this episode, we’re tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping:
🚨 Hoping more customers show up
🚨 Hoping your next sale makes enough to cover the bills
🚨 Hoping your marketing finally works
The truth? Hope isn’t a strategy—but a plan is.

In this episode, you’ll learn:
✅ The real reason you feel stuck (and how to fix it)
✅ How to stop guessing and start making money-smart decisions
✅ The 5 essential steps to building a revenue plan that actually works
✅ Why random sales and social media trends won’t save your business—but these strategies will

This episode is your roadmap to breaking free from the hustle-for-hustle’s-sake cycle and finally building a profitable, sustainable business.

Hit play now and take the first step toward real business growth!

---------------------------------

Breaking Free from the Hamster Wheel of Hope 0:00

Identifying the Hamster Wheel 1:49

Step One: Understanding Your Numbers 3:11

Step Two: Setting Realistic Targets 5:48

Step Three: Understanding Your Customer Journey 9:22

Step Four: Planning Intentional Promotions 10:35

Step Five: Reviewing, Refining, and Repeating 12:29

Conclusion and Call to Action 13:42

---------------------------------

Full article: https://salenaknight.com/breaking-the-hamster-wheel-of-hope-creating-a-sustainable-revenue-plan/

Building a business that lasts isn't just about speed—it’s about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow.
In my own journey, moving fast wasn’t always the best approach, and I’ve learned to focus on building solid foundations for growth. If you’re feeling stuck or like things just aren’t moving as quickly as you’d like, this episode is packed with lessons on how to take a step back and work smarter—not harder.
Plus, if you’re ready to make real progress in your own business, I’ve got some exciting news about a new program that could be the breakthrough you’ve been waiting for.
If you're interested in joining, or heck, you're just curious, head to this link.

--------------------

Scaling Business and Personal Growth 0:01

Realization and Overhaul 2:12

Challenges with Project Management 3:40

Implementing Detailed Planning 9:31

The Importance of Patience in Scaling 9:49

Introduction to the Accelerator Program 12:42

Application Process and Final Thoughts 14:16

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Full article: https://salenaknight.com/i-was-wrong-about-this/

Have you ever felt like you’re just... stuck? Not sure where to go next in business, life, or maybe both?

Your social feed is filled with posts about how life should be vibrant and relaxed, which can make you feel GUILTY when you don't feel the same. (Spoiler alert: No one has it all figured out, myself included.)

I recently sat down with Leigh Burgess, and we got into a deep conversation about boldness—and how it’s not about being fearless or having it all together. Instead, it’s about making a conscious choice to keep moving forward, even when you’re uncertain. We’re all just figuring it out as we go.

Leigh shared some amazing insights on how reflecting on our beliefs and energy can change the game. It’s not just about knowing yourself, but truly understanding how your energy impacts how you show up in the world.

It’s not enough to just know this stuff—you’ve got to put it into action. I’m great at brainstorming and figuring things out in my head, but the real power comes when you start taking those bold steps. After all, being bold is one of our core values, and not doing this, is against the rules!

So, if you’ve been waiting for that nudge to stop second-guessing and start stepping into your boldest self, this episode is for you. If not now.... when?

------------------

Core Values and Defining Bold 0:02

Introduction of Lee Burgess and Bold Industry Groups 1:42

Leigh's Career Background and Burnout 5:29

The Bold Framework: Believe, Own, Learn, Design 11:54

Implementing the Bold Framework in Daily Life 18:40

Designing Your Next Steps 34:29

Examples of Bold Definitions 47:39

Conclusion and Resources 53:17

------------------

Full article: https://salenaknight.com/lessons-learnt-from-living-a-bold-life-leigh-burgess/

For months, I thought we had our systems dialed in—project management software, workflows, communication tools, you name it. But no matter how “good” everything seemed on the surface, I found myself constantly angry, frustrated, and stressed.
The worst part? I knew that every mistake—whether it was a podcast episode going out unedited or a broken download link—was a direct reflection of ME.
My brand.
And that feeling of letting it slip through my fingers was enough to keep me up at night. The pressure was real, and it was taking a serious toll on my mental health, my bank balance, and my business growth.
But what if I told you that even after all this, we lost hundreds of thousands of dollars in potential revenue just because I didn’t trust our systems enough to take a leap and launch new projects?
In this episode, I share how I hit a breaking point and had to confront the hard truth: to grow, I had to let go of tasks and empower my team in a way I hadn’t been doing. You’ll hear about the pivotal moment when I realized I was running the show like a dictator, and the frustrating journey we’ve been on to turn it all around.
Joed (our Business Manager) joins me to give you an inside look at the good, the bad, and the ugly of implementing systems that scale. If you’ve ever felt like you’re stuck in the weeds of your own business, or like you’re drowning in tasks that aren’t helping you grow, this episode is for you. Tune in to learn from our mistakes, our wins, and how we’re finally building a business that’s ready for the next level.

-----------------

Systems and Processes Breakdown 0:01

Identifying the Problem and Seeking Solutions 3:59

Implementing Nick Sonnenberg's System 7:33

Challenges in Implementation 14:11

Improving Communication and Efficiency 16:47

Empowering the Team and Ensuring Quality 35:45

Progress and Reflections 39:01

Final Thoughts and Advice 39:17

-----------------

Full article: https://salenaknight.com/putting-systems-in-place-might-kill-your-business/

Welcome to the start of a brand new year—whether you're cozying up with a hot drink by the fire or soaking up the summer sun like me (and yes, I’m definitely living off icy poles right now!), I’m so excited to kick things off with you.

In this episode, we’re diving deep into how you can make this year different—in the best possible way. No fluff, no overused "goal-setting" advice. This is all about taking a fresh, honest look at what’s working, what’s not, and how to set yourself up for a year that’s not just successful, but aligned with your true business goals.

If you’re ready for a reset, we’re talking about three key questions that will help you reflect, plan, and take action. I’m talking systems, customers, and a vision for how you want this year to feel (spoiler: it’s not about just the numbers!).

So, grab a pen, your phone, or just listen in—this episode is one you’ll want to revisit as you go through the year. Let’s make 2024 your best yet!

--------------------

Kicking Off the New Year with a Positive Mindset 0:00

Reflecting on Systems and Habits That Held You Back 3:00

Fixing Broken Systems and Unproductive Habits 5:49

Attracting and Retaining High-Value Customers 8:27

Designing Your Business and Life for Success 15:00

Recap and Call to Action 19:29

--------------------

Full article: https://salenaknight.com/business-breakthroughs-your-best-year-yet/