With Black Friday | Cyber Monday just weeks away and Christmas close behind, the next few weeks and months are, for many retailers, brands and businesses, the most crucial trading period of the year.
In this episode of Bringing Business To Retail, I'm sharing clever tactics and strategies you can use in your store to leverage these huge promotional opportunities, without resorting to massive discounting.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists.
Be the first to take advantage of our Black Friday special on Workbook Bundles. Click HERE to purchase and SAVE!
For more click here
Understanding how money flows into, through and out of your business is something that makes many business owners extremely uncomfortable. Fearful even. They think if they ignore the balance sheet and there’s enough to pay the bills at the end of the month, they can breath easy - even if things constantly feel tight.
The reality is a fear of money isn’t going to build a saleable profitable asset, which is what you want your business to be (or become). In this episode of Bringing Business To Retail, we're talking money and focusing on what no one tells you about debt.
Listen in to learn how you can use the financial tools available to you to leverage and grow your business.
After the show, I'd love you to join the conversation or simply stay in touch on Facebook or Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Doubling Your Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. <Click HERE to grab your copy>
For more click here
What difference would it make to your business if you could add an extra $40K, $50K or even $60K to your turnover this quarter? That's exactly what Tegan Mel, from Soul Quartz has just done.
Before you start thinking she must have worked 3x harder or spend 3x more to 3x her turnover. She didn't. In fact, over the past eight weeks, Tegan's worked less than ever before. No magic tricks, no hustling harder, no thousands of dollars ad spend.
On this weeks episode, Tegan's sharing how she has made phenomenal growth in her brick and mortar and eCommerce store a reality.
After the show, I'd love you to join the conversation or simply stay in touch on Facebook or Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Doubling Your Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. <Click HERE to grab your copy>
For more click here
I'm excited to be joined by Damon Burton, SEO expert and Director of SEO National, on this week's episode of Bringing Business To Retail.
Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier's websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and quality of the people hitting your website, show up in more searches AND connect with your customers with just a few small changes?
Damon generously shares his advice and tips for;
> creating unique content about products (when everything's already been said 100x)
> understanding how to use tags and meta descriptions
> the top SEO mistakes he sees on e-commerce sites
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
So you've got big dreams to scale your business but you think high six or seven-figure growth is just for brands with big teams, big budgets and way more experience than you have.
In this weeks episode, I'm joined by Lewis Fausett, a partner in two successful businesses that have rapidly grown from six to seven figures.
Lewis shares
> the biggest obstacles faced in achieving successful growth
> how to optimise the social media channel that resonates most with your ideal customers
> the mindset shifts that help build confidence and control
> the importance of having a team around you and what roles they play
> what your job as the CEO entails
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Getting your product in the hands of a big name influencer is the only way to get noticed on social media.
That's what most business owners believe and so they spend time, money and energy working hard to get their products in the hands of the latest Instagram or TikToks lifestyle face.
But what if I told you, you probably already have the best kind of influencers available, in your network of customers, staff and followers? Influencers who not only know your product but have an affinity to your brand and are able to authentically and genuinely market your store or products to their networks.
I'm joined on Bringing Business To Retail this week by Neal Schaffer, digital marketer and author of the book "The Age Of Influence". Together we discuss the power of micro and nano influencers and the tools you can roll out in your business to capture those people and use them to enhance your marketing.
For more click here
They're like swear words in my business. Black listed. Peril will befall those who even dare whisper them.... (ok so maybe not that..!)
Have you fallen victim to the two words crippling smart, savvy business owners the world over?
Jump in to this episode of Bringing Business To Retail to discover what they are and why they're so powerful?
For more click here
When Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her "retirement job" and barely making ends meet was NOT what she wanted from her business.
Fast forward 18 months and both she and her store are hardly recognisable.
I hear so many retailers say they don't believe the "freedom business" hype. They don't believe they can grow their business or become profitable. They don't believe there's a way to change that doesn't require them to work harder or hustle more.
I asked Stephanie to join me and share the biggest breakthroughs in her business. To prove it CAN be done!
Stephanie shares how she took her store from struggling to highly profitable (even with a natural disaster, her husbands open heart surgery AND a pandemic to slow her down). What she now considers her role in the business. And how she has achieved being included in Shopify's top 1% of store owners (with a brand new and pretty average online store).
If it feels like you'll never own the store you dreamed of or that you're destined to be overworked and underpaid for ever; this episode will empower you to see that with the right knowledge and commitment it CAN be done.
For more click here
If you're like everyone else, 2020 will have felt like the longest year ever. Until I tell you the holiday season is a mere THREE months away. And then suddenly it feels like time has flown.
Even if gift giving and festive season promotions are the last thing on your mind right now, customers are desperate to feel joy. And giving thoughtful, unique gifts is one of the most powerful ways you can do that.
Now more than ever savvy retailers need to embrace their points of difference and work to promote the solutions they have for their customers in the lead up to what might just be the most unusual holiday period ever.
In this episode of Bringing Business To Retail I'm sharing FIVE easy steps to developing a Christmas marketing strategy that will help you stand out from the crowd.
After the episode join the conversation on Facebook or Instagram.
To access more great business building strategies head over and join me in The Retail Breakthrough Series.
For more click here
Most Independent Business owners I meet start their store for one of two reasons; to escape the 9-5 corporate grind and spend more time with their families or doing other things they love. Or to provide the opportunity to use their talents for their own gain or to give back to others. To me both of those things represent "freedom".
Thing is, before long people realise being a business owner holds more responsibility and requires more than just showing up to work each day. Before you know it those endless lists of tasks start eating into that freedom you left a well paying job or time with your kids to achieve. And in walks GUILT. Boots and all.
In this episode of Bringing Business To Retail I want to share how guilt played out in my business and share some ways you can tackle your own feelings so you can get back on track to achieving the freedom you were searching for when you first started out.
For more click here
Most retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice.
Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money.
In this episode of Bringing Business To Retail I'm sharing how you can curate a range, that doesn't involve reaching out to your customers for their advice but has people lining up to buy.
After the show, join the conversation or simply stay in touch at Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business.
This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.
We explore what your brand should represent and how you can effectively communicate those things through the visual elements of your business (ie your branding!).
After the show, join the conversation or simply stay in touch at Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
There's nothing more annoying than hitting a great website, only to be bombarded with pop-ups, free-shipping and mailing list sign-up forms. All before you've even had a chance to find out if they're the right store for you.
But does that mean you should forgo pop-ups on YOUR website?
On this weeks episode I'm sharing why pop-ups are a powerful tool (when used properly) and four that are guaranteed to increase conversions on your site (without pissing people off).
After the show, join the conversation or simply stay in touch at Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Setting Yourself Up For Success Workbook. Re-calibrate your focus and plan to slide into Christmas 2020 in front. Click >>HERE<< to grab your copy today.
For more click here
When most retail & ecommerce store owners want to make more money, they focus all their efforts on selling.
They post 4 times a day on Instagram, make Tik Tok videos, spend hours tweaking their website, then they start running ads on Facebook.
Whilst they might get a small increase in orders their profit needle never seems to move. And still they believe more offers = more sales.
If you're not seeing the sales you want, and you’re are doing a lot of what I just described then I can't wait to share this episode of Bringing Business To Retail with you; Why Posting On Social Media Isn't Going To Make You More Money.
After the show, join the conversation or simply stay in touch at Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Have you ever felt you're doing really well, leading your business forward, only to wake up one day and realise you've slipped back into your old habit of doing all the things (even the ones you promised you'd never do again!)? All of a sudden you're the employee again, struggling to find your way off the shop floor (or away from the packing bench) and back into the role of CEO.
I know the feeling because it recently happened to me (I swear it's a Covid thing!).
In this episode I want to share with you how you can start making small changes to regain control of your business and move towards the place you want to be. If you're ready to start enjoying success right away, not in a year or two, I'd love you to join me.
After the show, join the conversation or simply stay in touch at Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Do you get a whole lot of traffic to your online store but struggle to get people to buy?
On this weeks episode of Bringing Business To Retail I'm digging deep into the top strategies to drive traffic to your eCommerce site AND convert customers once they're there.
I'm joined by Shopify Web Designer and Director of Curious Themes, Elle McCann who will help you understand how to optimise your site for repeat customers and the importance of understanding your customer journey. We'll share with you the number one thing to focus on when sending customers to your site and help you leverage the extraordinary power of User Generated Content.
After the show, join the conversation or simply stay in touch at Facebook and Instagram. Whilst you're there join me for my EXCLUSIVE behind the scenes video series where you can discover more about how to scale and grow your 7-figure retail or eCommerce brand even further.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Have you ever asked yourself what it is those amazingly successful 8-figure retail and eCommerce brands have that you don't?
On this weeks episode of Bringing Business To Retail I'm throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here's a hint, you don't have to do ANY of them.
After the show, join the conversation or simply stay in touch at Facebook and Instagram. Or join me for my EXCLUSIVE behind the scenes video series where you can discover more about how to scale and grow your highly successful retail or eCommerce brand even further.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
If you've been around a while you'll know I talk a lot about providing your customers with relevant, targeted email marketing to help improve their customer experience. Part of producing that content involves segmenting or breaking your contact list up so you can send the right information to the right people at the right time.
Many retailers struggle to know exactly what segments to break their lists into and what information to collect from their customers. So in this episode I'm sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn't go perfectly.
After the show, I'd love you to join the conversation or simply stay in touch at Facebook and Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Over the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply.
As we speak billions of dollars of stock are being liquidated or moved to short-term warehouse space to free up room for new shipments or new season stock. Far from being a problem for just the big retailers, over supply is a very real threat to retailers of every size.
In this episode I'm sharing the pros and cons on the most popular strategies for moving stock in your retail or eCommerce store so you can get clear on the options you have for your inventory and the inventory flowing into the market place from other retailers.
After the show, join the conversation or simply stay in touch at Facebook and Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
For many retail and eCommerce brands the past few months has seen unexpected benefits. But for many more it's mean financial stress and hardship.
In this episode of the Bringing Business To Retail podcast I'm joined by our resident finance expert, Adam Lean. As owner and director of the CFO project Adam is perfectly placed to share how you can build financial resilience into your business and provides simple, easy to implement strategies you can start using today to ensure you stay on top of your biggest financial priorities.
After the show, join the conversation or simply sy in touch on Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Last week Facebook announced the roll out of it's latest product Facebook Shops. A new omni channel shopping experience that will link business to customers and customers to products and services.
Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it's associated aps to connect, converse and sell to their customers, this new technology will be a game changer.
Whether you're new to eCommerce, thinking about starting an eCommerce store or have an established platform, join me as I talk you through how this roll out will impact your retail business moving forward.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Have you reached a point in your business where you need more than one (or two or three) people to grow. Maybe you need someone to handle your social media, manage your inventory or put your marketing plan into motion. Perhaps you simply need someone to sort through the thousands of emails in your inbox.
In todays episode I'm chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School.
Together we explore the benefits of hiring freelances and VAs, how to bring remote staff into your business, where to find them and how to interview them. We dive into the management process and how to make a remote team feel connected to your vision and your business.
If you've been exploring ways to grow your team and want to avoid the common pitfalls. Or have a remote staff but are sick of flaky hires or losers who stop showing up after a couple of weeks; this episode is for you.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
You started your business because you knew there was a better or different way to solve a problem or provide a product. You invested everything in to growing that business; nurturing it, carrying it, making it all look effortless and easy.
And then one day you wake up and it's not enough any more. You've hit a plateaux. You want more. Then what?
On this weeks episode I'm super excited to be joined by Michael Bernoff, speaker and author of Average Sucks. We work through the steps you need to take to move what you have, closer to what you want and explore why being happy with Average will stop you from realising your dreams.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
You've worked hard to build an eco friendly, socially aware or sustainable brand and then at the end of the process you find yourself sending your goods in a horrible old plastic courier satchels.
I'm so excited to be joined this week by Rebecca and Kate from New Zealand based business the Better Packaging Company. Despite only two years in business these girls are rocking the establishment with an extensive range of 100% home compostable, AS Certified, plant based packaging products specifically designed for retail and ecommerce businesses.
This is the guilt free alternative to mountains of standard issue courier bags.
Kate and Rebecca join me and share the motivation behind their business, how they're offering retailers and ecom businesses an alternative to standard plastics and how you can make a positive impact with even the smallest of business decisions.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here