Some of my favourite retail and eCommerce origin stories go like this:
Someone stumbles across a problem when they’re trying to buy a product.
They search high and low, but they can’t find a solution to what they’re looking for.
So…
… They make the solution themselves!
Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfolk was born.
Kids’ clothing is a highly competitive niche with all kinds of low-quality, cheap items - so how was Dionne able to build a killer business that generated more than $30,000 of revenue in just a single weekend?
She found Scale Your Store, and she listened to every secret we had to offer about how to do exactly that.
In today’s Bringing Business to Retail episode, Dionne’s spilling her own secrets about how she was able to not only launch a brand into a highly competitive industry but one that had a full-time salary built in from the very beginning.
Plan your own sell-out weekend in 2024 with this overload of tips and tricks - we won’t even chase you for commission!
I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay.
In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.
For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down.
But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there.
Visit, sure. Live, no.
In today’s podcast episode, I will share with you the simple things I do to get through those tough times that don’t cost a thing but could be the hope you need as we reach the end of this year.
If you're feeling like 2023 was a bit (or a lot) rough - here are my words of advice... the breakdown often comes before the breakthrough. You may not see the breakthrough coming when you’re in it, but little by little, it’s on its way.
Tune in to this podcast episode to find that there's a light at the end of the tunnel.
Ok, I’ll admit it: I’m a total TikTok skeptic…
… At least, I was until today’s episode, when my guest Tom Moult changed my mind for good!
If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on the table.
In this week’s episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, shares 3 simple tactics that will convince even the biggest cynics amongst us.
Because TikTok isn’t just another social media platform. It’s a total revolution in customer engagement.
Tom’s here to tell us why an organic presence is the most important investment you can make (yes, before diving into paid advertising!), as well as the secret weapon of a cascading ad strategy that’s alllllll about driving up those results.
So you can either keep thinking TikTok’s just a throwaway platform that’s not for you…
.. Or you can steal Tom’s secret strategy and see ACTUAL cash in your bank account from taking it seriously.
This episode has everything you need to leave your doubts behind and start winning on TikTok. You can’t afford to miss it!
The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business…
… And if you’re not using them, you’re leaving money on the table.
Whether you’ve met your goals or not over the recent spending extravaganza, it’s time to keep your foot on the pedal.
Here’s the fuel you need to hit that next stretch goal, the one after that, and the absolutely audacious goal you never thought was possible.
Jump into this week’s Bringing Business to Retail podcast episode to find:
How to set goals (and why you need them)
The promotions that can really shake things up
Why you don’t need to discount to boost your sales
The secret weapon you can use ALL year-round to create urgency (how does a 300% increase on last year’s results sound?)
The hardest decision you’ll have to make is – which one are you going to use first?
Ever found yourself in the midst of a pushy sales conversation?
It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale?
I don’t know about you, but it’s a big no from me.
There’s a reason sales have such a negative perception around them. Most salespeople?
They suck.
They’re trying to push a sale, all without actually understanding the person they’re talking to.
Their customer isn’t a human - they’re just another number, and another opportunity to make more $$.
Being good at sales DOESN’T mean being good at being pushy.
In fact…
… it’s the total opposite.
In this week’s episode of the Bringing Business to Retail podcast, my guest Bob Marsh takes the whole sales process off the table and reframes it: now, we’re giving customers the ability to make decisions about what they ACTUALLY want… and when they can do that, they BUY MORE!
Your job is to help your customer make a decision. It’s not to pull the wool over their eyes and trick them into spending money with you.
If you’re sick of feeling ‘salesy’, you can’t miss this. Enjoy this episode and leave the sticky sales agendas behind!
Why are we so quick to devalue our own products?
Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom.
In this episode of Bringing Business to Retail, we're joined by strategic coach and former retail business owner Catlyn Calder. Having successfully built and sold an eco-refill store in New Zealand, Catlyn has firsthand experience in overcoming the challenges of growing a retail business.
She shares her journey navigating the highs and lows, and preparing her business for a successful exit within just one year. Catlyn gets real about the money struggles and mindset shifts she battled, from giving too many discounts to not tracking marketing ROI.
She also shares her top tips on delegating tasks, staying focused on strategic work, and avoiding the busywork trap.
Whether you're just starting out or are a seasoned business owner, this episode is packed with practical insights from the front line. Tune in to learn from Catlyn's journey of turning challenges into opportunities for growth.
Do you know the four things you need to do to triple the value of your business?
Sure, you might not be thinking about selling it today… but what about down the track, when seasons change, priorities move, and you’re ready to dream a new dream?
Don’t let your hard work crumble into a house of cards. These four steps are free, simple, and can set your business up for a potential future sale for a price that’s not just satisfying… it’s sexy.
Dive into this week’s episode to discover the 4 things you need to triple the value of your business.
Your customers don’t care about your products.
After all, why should they?
In a world full of countless product options, yours is just another one they scroll past.
Your job, as a retail or eCommerce store owner, isn’t to find the best products.
It’s to give your customers a reason to STOP the scroll, pay attention, and press ‘buy now’.
On this episode of Bringing Business to Retail, I’m joined by powerhouse John Chan from Berge Farrell to talk about the secret weapon you have in capturing your customer’s attention: packaging.
As the most overlooked and least utilised owned channel, packaging is the sales activator you’ve already got lying in your hands. It’s your walking billboard, the first touchpoint your customers have that sells your overall product experience.
We’re talking about how packaging is your silent salesman, what you can communicate through design, the shopper vs the consumer (and how you can meet their different needs and desires), strategic packaging for retailers, and how you can stand out in the crowd through thoughtful packaging tweaks.
Dive into this episode and hear John and I spill on how you can revamp your packaging to influence your customers’ buying decisions - more yay, less nay!
If you don’t have a game plan for the holiday shopping period, you’re leaving tens of thousands of dollars on the table -
and there’s NO chance for a do-over.
With so much doom and gloom in the media about ‘how terrible it is for retailers’ right now, it’d make sense if you felt like your customers were more likely to keep their wallets in their pockets…
… But spoiler alert that’s not what the data is saying
SPENDING IS UP!
And customer wallets are indeed open.
Our Retail Academy retailers are telling us about record-breaking months in their retail and eCommerce businesses in every single one of our weekly meetings.
They’re KILLING it across the board.
I went digging into the data to find out HOW, and the numbers I found won’t just surprise you, but they’ll completely change how you approach the holiday shopping period. When 70% of your income can take place in just a few short months, this opportunity is just too big to miss.
Join me in this week’s podcast to look at what you need to do RIGHT NOW to set up your profit and revenue for the next 12 months. This is not a drill!
I can’t believe I got to interview a guy who looks like The Rock, only to find that his whole background was JUST like the Rock in Ballers - only instead of NFL players, he’s helping eCommerce businesses to make millions! What a perfect storm!
Ok, to be honest, I don't have a crush on The Rock… but I’m absolutely giving my guest for this week’s episode, Wayne Richard, kudos for building a massive money empire.
If you want to learn how to make money, hit play right now. You’ll get all the secrets you need from Wayne ‘could-be-the-Rock’ Richard, and then some. The co-founder of Bean Ninjas, Wayne’s never met a financial problem faced by an eCommerce business he couldn’t solve. Grab your notebook, people - Wayne isn’t here to play, but he IS ready to spill the beans (see what I did there?).
How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)?
Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).
Who doesn't want a sale?
As a consumer, its always a yes! But as a business owner, its usually a no. But there will sometimes come a time that you need to get rid of your stock and get that cashflow boost to get new things in.
Join me and Ashley as she shares how she got rid of her stock and generated $60,000 in just a few days!
Who doesn't want to make $17,500 in just 5 hours?
Listen to one of our conversations over at the recent The Retail Academy Live and find out how Cynthia made this happen!
Have I ever told you the story about how I hired someone to work in my shop, and about a year later, found out she’d started her own online business the week after she got the job in my store.....essentially selling the exact same stuff?
Find out...
-why she WASN'T a bad hire
-who to hire as your business grows
-the simple equation for the right hire (almost) every time
Last week, I had the opportunity to talk with a fabulous retailer in New Zealand about her business.
She was doing well...
She had significantly increased revenue since purchasing the business...
She went on to tell me about how she listens to the podcast on her drive into the shop and excitedly tells her team about what she learned and all the things they need to implement.
I'll admit, it's always heartwarming and flattering to hear someone say they get value from the podcast.
But, even though I had that warm fuzzy feeling in my heart, ALARM BELLS were going off in my head...
Because this was THE EXACT SAME SCENARIO that I had once found myself in. And it was one of the worst days of my business life.
Listen in for what happened next.
Want to know how to reclaim hours of your work life and get stuff done FAST (and even on autopilot?)
In this episode, you'll learn from one of the founders of AI, Josh Bachynski, on how you can use AI to streamline your Retail/Ecom Store.
Saying no is challenging, and to be honest, it made me feel like a failure.
But I'm here today to tell you that if you want to say no to the same things I've said no, the world doesn't end. You might actually find yourself thinking, I should've done this a long time ago.
In this episode, I'll share with you that 5 things I've said no these past few weeks and how it helped me.
Lately, I have been seeing too many bad stories about businesses sending products to influencers, but got NOTHING in return.
We're too obsessed with using influencers.
Its time for YOU to think of yourself as an ambassador! Find out how you can increase your sales through YOU!
If you are still wondering how to move your stock, then you SHOULD listen to this week's podcast.
Dionne walks you through everything she did to create that CRAZY SUCCESSFUL sale that has people lining up around the block and waiting 2 hours to pay!