It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying "this is what we're doing about Covid-19"?
In this episode I'm joined by Sarah McIntyre, digital marketer and email marketer. Together we explore;
- the importance of building a community away from the changing sands of social media (ie via your email database)
- ways you can genuinely connect and help your customers during this time
- why understanding your customer is pivotal to every piece of content you produce
- how to get people to look at your emails, open them and click through to purchase
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