Today's guest this week is Tommy Breedlove. Now Tommy chose to lead a very lucrative international financial consulting career to follow his calling to help others with the same securities and struggles he faces every day as a leader and as a man.
Today on the show Tommy going to share with you his wisdom and his tools to rediscover your brilliance to achieve meaning balance and true happiness without compromising your financial and professional success.
Because Tommy is great in the finance department and you are going to be really excited if you're in that middle-level point where you have hit a plateau in your business. Today’s episode is for you.
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When it comes to e-commerce email marketing, it can be really difficult to work out what you should be putting in those emails.
There's a big argument between transactional emails I like to call those buy my stuff emails and educational or informational emails and I thought who else better to have on the show then the lady who has been called the top one of the top ten ecommerce commentators in the world.
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We have been talking a lot about money in the last few weeks. We had money as one of our key features in the retail breakthrough series and here in Australia, it's pretty much tax time, so money is on everybody's mind.
So, I thought to myself who better to get on the show then someone who can just really iron out all the wrinkles when it comes to what you need to know in keeping your books straight clean. I don't know what the technical term is for it but keeping them in in order let's use that word
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We have all seen the stories of product brands that have been featured by people like Kim Kardashian and we wish that that could be us, we wish that we could just get a celebrity to take our product and flash it all over Instagram, but the fact, is that is not the beginning or the ending and there's a lot of technical stuff as well as legal stuff that we need to put in place before we use influencer marketing.
So, I have influencer marketing expert Jaime Lieberman on the show to share her tips and tricks and strategies to make sure that this avenue works for you
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You know as a small business owner that cash flow can be a rollercoaster not just for you for any business whether you're big or small and whether you're looking to grow or just to smooth out those peaks and troughs hands up who's had those me having access to external funds actually gives you and your business a little bit of breathing space, but when you're a business, it can be a little bit tricky navigating the paperwork and the legalese that comes with getting your business access to those external funds.
So, with over sixteen years of financial experience and a frequent contributor to radio and news shows, TV programs, magazines like entrepreneur and Inc and Forbes as well as the host of his own popular podcast Ty Crandall the business credit expert is going to show you how you can navigate your way to business credit success.
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the Internet has been a godsend for us it means that we can sell our products and services anywhere in the world, but as it grows it becomes a legal minefield so today's guest Richard Chapel is an internet lawyer and he is going to help us navigate just a teeny tiny part of the internet web laws that are out there we can't cover all of them. But I've asked him to talk about a few of the key ones that are going to be relevant to you no matter where you are in the world.
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Hello there. In this episode we've been talking a lot about PR and getting your brand out there, getting yourself out there in order to grow your business, but what happens when you just can't afford a PR agency well today's guest josh Ell edge is going to help you with exactly that he's going to share some fantastic tips on how you can generate your own PR.
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JENNIFER PIERCE is an intuitive coach of coaches that is sought after by fellow consultants, entrepreneurs and coaches to launch, leverage and scale their new or existing businesses. Committed to the upliftment and empowerment of her clients, Jennifer honors the foundational truth that every client has the answers they seek.
Her foundation in soul centered facilitation supports the path to exponential success whether the challenge was an action based course correction or an inner alignment block. The result is a coaching method that delivers a lasting transformation of one’s inner AND outer reality for those clients who are truly ready to live in their authentic selves and sky rocket their authentic businesses.
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Trust me, you are really going to want to listen in to Today͛s episode, if you want insider secrets from someone who not only has successfully founded and sold multi-million dollar companies but has personally helped his top 15 clients amass revenues in the BILLIONS of dollars.
In today͛s episode with Thor Conklin, Profitability consultant, we delve into how jumping from one sales or marketing strategy to the next is costing you money, the importance of customer experience, how tenacity and belief in your product and taking specific action allowed Sarah Blakely, founder of Spanx to end up where she is today, and in amongst the feel good stuff, Thor also shares some hard life lessons - how even a successful business can fail, when the profit margins are lousy, how a business with a 3/4 million dollar profit can end up with only $8k of cash, when you should give up and walk away on a
business, including Thor͛s personal story of sinking millions of dollars into a business, only to have it sink like the Titanic
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Today's guest is Nate Regier. He's a former practicing psychologist. He's got a doctorate in clinical psychologist in Social, emotional intelligence and leadership, positive conflict. And that's something that my head was really thinking about.
Leadership, mind, body, spirit, health, neuropsychology, just to name a few. This guy is the business when it comes to all stuff brain related. And today we are going to be talking about conflict and customer service and a whole bunch of other stuff.
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When you have a team that loves coming to work, are the biggest fans of your store and are more than happy to go above and beyond, that enthusiasm shines through. Customers can feel the energy, it comes across in your social media, ion your website and if you have a physical shopfront, in the "feeling" that customers instantly connect with when they walk in the doors. Find out how you can build that kind of team.
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I’m always fascinated by the science behind how we humans behave. So when I interviewed a mindreader, I wasn’t quite sure what to think.
From my vast experience of watching the tv show The Mentalist many years ago, I appreciate that the concept behind mind reading is more about watching for behaviour cues, but, like a magic trick, I still don’t know how the heck they do it.
Listen in as Jonathon Pritchard, magician, mentalist and entertainer, shows you, how to read minds.
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What I love about people's stories is their stories are typically overcoming, you don't really hear about stories very much about people not overcoming obstacles or a lot of failing and that's what I love to help people see is that they're failures and I love hearing stories about failures because then we can turn them into success stories, we can turn them into where people can live joy filled lives and that's a thrill for me.
I love listening to people's stories because I mean we're all humans and we have that need for connection and our brains are wired for story you know that's how we connect. So I love it, story is everywhere you see.
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No one ever wants to confront conflict, especially in the workplace. It’s icky, it makes you feel tense and perhaps, even fearful. But we need to accept that there will always be conflict and discover how to lessen the pain and stress caused by unresolved conflicts, to truly cultivate a thriving workplace culture.
How to rectify bad mood and get rid of stress? [18:18]
How to get out of your own headspace? [23:06]
How do you react to people when you notice they are not OK? [26:12]
What do you think you can always resolve the problems? [42:13]
How to solve problems with your employees and how to recognize things are not good at the moment [43:11]
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What is that actually entails? [12:02]
Using technology ability to talk to anybody anywhere in the world, the processes should be easier - is that true [14:02]
Hear the Krisztina's thoughts on manufacturing offshore vs onshore.[22:14]
How can you not have to reinvent the wheel? ? Is it possible? [32:11]
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One way to get ahead of your competitor, is to get straight into the minds of your customers.
Being inside a customer’s head, with no interruptions and no distractions, that’s what all marketers dream of. When you can do this, you develop a relationship. And it is possible, with a podcast.
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Today's guest Kathryn Moorhouse is dedicated to helping entrepreneurs grow their business using Pinterest and she is one of the leading experts on Pinterest marketing. Kathryn has become the go to expert for helping high performing entrepreneurs grow their audience and income using Pinterest.
Clearly, I'm so excited, I can't even speak properly. Best of all, what I'm really, really loving is Kathryn has also got her own retail store. So the best part about today is, she is going to blend in how she has grown her children's clothing brands in Logan00:48 and use her Pinterest strategies.
I'm sitting here, you can't see but I'm waving my arms around. I wonder if it's coming through in the intro. But she is going to show how she has used Pinterest to grow that clothing brand. So welcome to the show Kathryn.
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In this episode I interview Tabitha Carro, a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business.
Tabitha is a veteran elementary school teacher who got her start as an online entrepreneur filling the need for educational materials to her fellow teachers. From there, she opened the Smartphone Marketing School, a blog and membership site that teaches a wide range of clients from Etsy shop owners to social media advertisers how to create professional visual content without expensive equipment or the need to outsource to a graphic design agency.
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Today we are going to be talking about something that scares the hearts and minds of just about every person who has ever opened an email in their life, today we're going to be talking about ransomware and cybercrime and I've got my friend Doug Endersbee back on the show to talk all things security and making sure that you don't get locked out and ransomed to your own information.
How to be safe from the cyber criminal? [05:30]
Is there any other kind of cybercrime that we should be worried about? [10:49]
What is that the best form of security. [15:56]
Backing up system, how to invest in that and keep your files safe[15:56]
Is it worth using any insurance broker [29:00]
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The best inventions are born of necessity. When Charles Palleschi purchased a site that sold popcorn, popcorn kernels, and popcorn related accessories ecommerce business, he quickly realised that he needed to scale and parts of his business. That need inspired Charles to create Spark Shipping, the leading dropship software which automates millions upon millions of orders for eCommerce and retail entrepreneurs every month.
00:02 Salena: Hey there, and welcome to this week's episode of the bringing business to retail podcast. The best inventions are born of necessity. When Charles Palleschi purchased a store that sells popcorn, of all things, popcorn kernels and popcorn related accessories, the e-commerce business was a stepping stone for him to realize that if he wanted to grow he was going to have to scale and automate parts of his business. And that need inspired Charles to create spark shipping, the leading drop ship software which automates millions upon millions of orders for a-commerce and bricks and mortar retailers every single month. I am really excited to be talking about drop shipping because it is something that a lot of retailers may not know that they are even doing. So welcome to the show Charles.
00:53 Charles: Hey, thanks a lot for having me on.
Salena: This is a New York accent am I right?
Charles: Close, from Australia, it may sound like that. But Boston you are very close to that.
Salena: Still getting use to my accents. Like Americans love Australian accent. We love all the individual accents.
Charles: You will hear it pretty quickly. It's very Boston.
Salena: 01:19 Great, okay. So tell us what exactly is drop shipping because I have a feeling that some of the people who are listening today will know what it is, but others will actually be doing it already in some sort of informal arrangement in their store. And they don't even know that they are doing it. So what is drop shipping?
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Trade Shows...Have you ever considered them in your store's retail marketing plan? If not now is the time to reconsider! We have Katie Hunt here today to educate us on using trade shows as a powerful retail marketing tool!
Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast, a business strategist, and mentor to creative entrepreneurs. Katie launched her wholesale line for Kelp Designs in 2009 and was selling in retail stores nationwide until 2016, when she decided to discontinue manufacturing and pour her time and energy into the TSBC community, and today we will learn all about getting ready for trade shows especially when you are a retailer.
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Today we are jumping into to learn more about e-commerce strategies to make you more money with Jeff Wenberg from Smart Marketer. If you don't already follow Smart Marketer you must check them out. The team at Smart Marketer puts out some of the best content when it comes to what's working and what's not when it comes to e-commerce.
Jeff talks to me all about some of the best apps you can use to help grow your e-commerce sales and what actually stops people from investing in tools that will help them grow their business. Jeff even gives you some amazing tips that you can put into place immediately to boost your average order value, including the 1 mistake that people make when they want to drive traffic to their online store!
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With the ease of the internet, who doesn’t shop online in today’s world? It’s so convenient, quick and easy to get everything you need right to your door!
But have you ever ordered something online and then received it and it was nothing like you thought it was online? That’s no fun, right?!
So, What about your e-commerce shop? How do your shoppers feel when they are checking out all your store offers online? Can you really connect your products to your customers when they can’t physically see, feel or try your products before they buy them?
Today, you’re in luck because you don’t have to wonder anymore! We have Lauren Carnes on the show to guide you in exactly how to photograph your products to get amazing photos to share online with your customers. Lauren is photographer and a communication strategist who loves helping small businesses better connect with their audience.
In this podcast, Lauren is going to explain why not only is your product image background so important but also your packaging, branding and the online connection to your brick and mortar shop, if you have both. So get your cameras ready and check out all the valuable info Lauren Carnes brings!
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When thinking about advertising your business online most likely one of the first places you think of is Facebook Ads, and for good reason. With over 2 billion active monthly users your target audience is bound to be abundant there, right?! But the real question is are you doing everything possible to optimize your ads on Facebook or are you just throwing away money? Well, get ready to review your Facebook strategy because today I’m talking to Miranda Ivey of Mirandaivey.com.
Miranda is a not only an online marketing strategist but coach and Facebook ads guru. Today she’s bringing us tips on Facebook ad targeting, audience, budget, and more. Plus, Miranda’s even throwing in her little secret to creating an engaging page post for your audience and giving you her top 2 keys to getting the most impact from your Facebook ads.
So listen in now
In the last 2 episodes of the Bringing Business to Retail podcast we have been going through my 3 Days To Your Most Profitable Year Ever. If you’ve missed out and need to catch up check out Episode 1, where we discussed Cash Flow and discover how you can Stop Being a Shopkeeper and Start Being a Business owner in Episode 2. Plus, don’t forget to download the full 3 Days to Your Most Profitable Year.
In today’s episode we are going to talk about “YOU”, where you want to be in your business and how you can get there.
Think about your shop for a minute. Are you setting yourself, your team and your business up for success? How about what you want out of your business? Is the only thing money?! Or how about having personal freedom, being able to inspire others or is it something else?
Having that goal in mind let me ask you one more question... How do you feel when you start working every single day, are you positive and full of energy or do you hate to wake up and start your business day?
If you said you hate starting your business everyday then now is the time for you to make a choice to make some positive changes in your business this year. Just like anything else being great at business takes practice and mentoring.
You are more than capable of achieving all of your retail goals but just like any great athlete you can be even greater with a coach by your side to help guide you and cheer you on along the way. My past rockstars have seen this first hand and now it is your chance to make a choice to take control of your retail business. My goal is to guide you to success so you can not only achieve your business goals but feel great about what you do each day. Find out how to reach all of the personal and financial freedom you deserve here now.
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