You've worked hard to build an eco friendly, socially aware or sustainable brand and then at the end of the process you find yourself sending your goods in a horrible old plastic courier satchels.
I'm so excited to be joined this week by Rebecca and Kate from New Zealand based business the Better Packaging Company. Despite only two years in business these girls are rocking the establishment with an extensive range of 100% home compostable, AS Certified, plant based packaging products specifically designed for retail and ecommerce businesses.
This is the guilt free alternative to mountains of standard issue courier bags.
Kate and Rebecca join me and share the motivation behind their business, how they're offering retailers and ecom businesses an alternative to standard plastics and how you can make a positive impact with even the smallest of business decisions.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
With the price of Facebook ads going up, you want to ensure that you’re getting the most bang for your buck.
By using inbuilt Facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.
In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.
For more click here
You've heard the whispers about selling on Amazon, but is it really the golden opportunity it's made out to be?
I put this question and many more to Stephen Sommers, online educator and expert on all things Amazon around the globe.
Join me as we unravel crazy statistics (like of the 14% of shopping that's done online 50% of those purchases are made through Amazon and the 100,000 new employees Amazon is hiring). And we explore the nuts and bolts of using Amazon as a platform to entry into an online market place or as an additional distribution channel for your existing retail business.
After the show, join the conversation or simply stay in touch on Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Product Descriptions That Sell Business Builder Workbook. Grab yourself a copy and start creating profitable product descriptions at a fraction of the cost of a professional copy writer. Find it in the Retail Academy Store
There's a lot of bleak out there in the world at the moment. So I'm bringing you a spot of positivity! This week on Bringing Business To Retail I catch up for a virtual coffee with my friend and editor of Inside Retail Magazine, Jo-Anne Hui Miller.
Join us for a good old chin wag about where consumer behaviour is at right now, where it's headed post 2020, what buying and shopping habits consumers are going to pick up during their time in isolation (what will stay and what will go). Like a good coffee date, we go all over the place!
After the show, join the conversation or simply stay in touch on Facebook or Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
Got some spare time on your hands? I'm opening up my breakthrough series. Head over and reserve your place. https://salenaknight.com/breakthrough
Are you a stats person or a sick your head in the sand type? Overwhelmingly most retailers tell me analysing statistics regularly gets put in the too hard basket.
But can you afford to just stick your head in the sand, when it comes to the health of your business?
In this episode I'm sharing why statistics are so important to the future of your store and defining the five stats you can't ignore, if you want to grow your business.
After the show, join the conversation or simply stay in touch on Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
Ready to learn more strategies to scale and grow your retail or eCommerce business? Check out our courses and resources at the Retail Academy Shop
For more click here
Live from Inside Retail, I'm joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia's leading Digital Marketing Training Agencies, MI Academy.
In this weeks episode we're exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.
After the show, join the conversation or simply stay in touch on Facebook or Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab your copy and start reconnecting and communicating with your customer via email. Find it at https://theretailacademy.net/shop/
For more click here
It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying "this is what we're doing about Covid-19"?
In this episode I'm joined by Sarah McIntyre, digital marketer and email marketer. Together we explore;
- the importance of building a community away from the changing sands of social media (ie via your email database)
- ways you can genuinely connect and help your customers during this time
- why understanding your customer is pivotal to every piece of content you produce
- how to get people to look at your emails, open them and click through to purchase
For more click
Now, more than ever, independent business owners need to step up (or step into) the role of CEO in their business. It's time to take control. But taking on a leadership role in your own business is challenging even at the best of times.
Last month I heard Julie Mathers, CEO of the worlds largest Vegan eCommerce store Flora and Fauna, speak at Inside Retail Live. I came away from our time together motivated and empowered by her passion for purpose driven business and the leadership role she has carved out for herself.
At short notice, Julie kindly agreed to chat to me this week about Unleashing Your Inner Leader. We cover a lot of ground. Including;
- how long it took her to become the CEO of her business
- the differences she found between independent & corporate retail
- how they've built the best team for their business
- the importance of defining your purpose
- why experience & failure make you a great leader
After the show, join the conversation or simply stay in touch at Facebook [https://www.facebook.com/thesalenaknight] or Instagram [https://www.instagram.com/thesalenaknight/]
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab a copy today and start leveraging your customer database https://theretailacademy.net/shop
For more click here
Covid-19 is already impacting the supply chains of some of the worlds largest businesses, which is understandably making retailers nervous. Is your business equipped to navigate this period of change and uncertainty?
In this episode of Bringing Business To Retail, I'm sharing how independent retailers can work to find proactive solutions to the economic and social impacts of the Coronavirus, before crisis point hits.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month our feature product is my workbook Re-engaging Your Email List. Sick of sending out emails that only get opened by a handful of people. Re-invigorate your database with this easy to follow step-by-step workbook. Find it at https://theretailacademy.net/shop/
For more click here
Inside Retail Live 2020 didn't fail to live up the being the leading retail and eCommerce think tank in Australia and New Zealand. On this week's episode I'm sharing my Top Take Aways from the conference with thoughts and ideas from enterprise level retailers, global eCommerce superstars, tech and product developers and thought leaders, with a focus on how we can work together to build a robust and prosperous future for retail.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Re-engaging Your Email List Business Builder Workbook. You can grab your copy today to work step-by-step through the strategy required to reconnect with your email database. Find it at https://theretailacademy.net/shop/
For more click here
Live from Inside Retail 2020; Yasmin Grigaliunas shares her experiences running a business with passion and purpose at the core of everything they do.
In 2013 Yasmin and her husband Leigh started Worlds Biggest Garage Sale. What was intended to be a one off event where they would sell dormant, unused goods, to raise money for charity, has grown over the last five years to raise more than $314k for charity benefactors and divert over3.3million kilograms of unused goods going to landfill.
Thanks to our friends at Inside Retail Live for permission to record this session.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Recovering Lost Sales Business Builder Workbook. Grab a copy today and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/
For more click here
In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they're ready.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Recovering Lost Sales Business Builder Workbook. Grab a copy today and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/
I'm excited to announce I'll be presenting at Inside Retail Live in Melbourne on 26th February. Use the code SK25 to receive a 25% discount off your conference fee. More information and bookings are at the following link ⇢https://retailweek.com.au/tickets/#insideretaillive
For more click here
Did you know 97% of online shoppers aren't ready to buy on their first visit? And at least 50% of in store visitors are simply browsing the first time they come to your store.
Re-targeting or re-marketing to those customers is a simple and cost effective way to capture sales from customers who were interested enough to come looking but not quite at the purchase point in their buying journey.
On this weeks episode I'm sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Recovering Lost Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/
I'm excited to announce I'll be presenting at Inside Retail Live in Melbourne on 26th February. Use the code SK25 to receive a 25% discount off your conference fee. More information and bookings are at the following link ⇢https://retailweek.com.au/tickets/#insideretaillive
For more click here
Do you think customer database is usefull or useless? Do you have your own customer database?
In this episode we will talk about benefits customer database can bring you. You can get more sales and more profit just if you ask your customer to join your customer database.
I shared in this episode a lot of information so starting from today you should build your customer database.
As a business owner, you’re constantly juggling balls. If you’re just starting out, there might be more of those balls to juggle, but as you grow, even though you can delegate and outsource, there are still balls, and even more juggling.
So today, I thought I’d share with you the top apps that we use in our business and that my 1:1 clients have had success with. The ones that have helped boost sales, increase engagement, streamline systems, and generally make life easier.
For more click here
Understanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business. In this episode I'm sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for.
For more click here
Feel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals.
Listen here
In this week's podcast episode we have one specific topic to talk about. It’s all about a national crisis. You will have a chance to learn:
All of these and many other useful tips you will learn if you listen to this podcast episode.
It probably comes as no surprise that I'm an avid listener of podcasts, right? So I thought I'd share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner.
I through in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box.
I hope you enjoy them!
Click here to find out more details
In today's episode, part 2 of my Summer Series, Elizabeth Gillam from Franchisee Success and I chat about
Listen the episode here
Make sure to check out Tracy's awesome podcast Mums With Hustle and head over to her website if you want great advice on social media strategies (particularly instagram).
Listen the episode here
Merry Christmas
Sal
Welcome to my Year Of Failure. I'm celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I'll be doing differently in 2020 and why I gave my business a big fat F in it's end of year report.
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So you want to get your amazing product into retail stores...? In this episode I'm sharing retailers top must have's when it comes to getting your products into the range and onto the shelves of your dream stores, wether you're a Product Creator, Wholesalers or Distributors. If you're a retailer looking to expand your range or bring in new products, you'll also gain great insight into what you should be looking for when you sign up a new brand.
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Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months?
In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and how to use strategies like price anchoring successfully.
For more click here
Your website's looking shmick. Your product descriptions are top notch. So why is it so hard to write your About Me (or Us!) Page? And does it really matter if it's a bit rubbish?! In this episode my guest, copy writer Jay Crisp Crow, is going to answer your most pressing questions about website copy. How to make it sing. How to make it resonate. And in particular how to write an About Page that sells whilst it tells.
Listen here