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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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All Episodes
Archives
Now displaying: 2018
Dec 25, 2018

Recently I was the guest on The Next 100 Days Podcast and I really enjoyed. 

I have a couple of things to share with you today, and definitely, you are going to learn some new retail tricks. 

"Retail is changing, you better change too"

Here are my Retail Breakthroughs:

  • You Need an ONLINE presence
  • Make Sure You CUSTOMISE Descriptions
  • Use Facebook Audience Insights for FREE to Get a lot of Data on Your Customers
  • Add an Upsell to Your Thank You Page
  • Customise the Your Order is On Its Way Emails
  • Be Sure to Get Your Customers to Buy What They Need
  • Don’t Outface People With Too Much Choice

Listen to the episode and figure out more. 

For more click here

Dec 19, 2018

In this episode, you are going to learn

  • What is logistics aggregator [9:50]
  • What's unique about UShip system [11:27]
  • We talked about prices as well, learn some fresh information from Mike when it comes to shipping prices  [20:35]
  • Mike shared an example with us how they care for your products  [27:55]
  • Tips for retailers  [31:36]

For more click here

Dec 11, 2018

Australia’s largest global retailer Cotton On Group, known for fast-fashion, on embracing ecommerce, sustainability, and the power of connecting with the next generation…

Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the “Bringing Business to Retail” podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

In this episode:

  • Cotton On Group’s seven retailer brands mainly in fast-fashion, plus apparel and gifting brand, 1400 stores around the world
  • Cotton On Groups’ explosive growth in last ten years
  • Prioritizing ecommerce
  • How Cotton On Group only built its first website 5 years ago
Dec 5, 2018

The title "Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible" is an interesting topic from the last month in the year.

Every day with your customers you can learn new facts about them, and you should put that as your priority.

In this week's episode, you will learn many tips and tricks in relation retailer - customer.

Click here for more

Nov 28, 2018
  • Giving the customer what they want, working with several trillion possibilities
  • A team of 200 people globally, headquarters in Los Angeles
  • Word of mouth is the biggest customer acquisition channel, and there are rabid fans
  • The issue with too much choice, too much newness/innovation, why Shoes of Prey is “toning it down”
  • Influencers designing pairs of shoes
  • Innovation is their thing
  • Core competency is on-demand customization—best in the world
  • Trend has been slower than expected in industry
  • Directing core competency to create value for customers,
  • “Cinderella costumers”, not in standard shoe width (2/3 of all women)
  • Why heels are so uncomfortable, brands cant hold inventory
  • Potentially higher value for customers with non-standard shoe sizes
  • Partnerships
  • Why manufacturing might move from Asia into local countries
  • Funding to pump money into new business opportunities

For more click here

Nov 21, 2018

Today's episode is a little bit different, and I hope you will enjoy this new format of the podcast episode.  The holiday season officially starts in next couple of days with Black Friday.

Now it's time to use all your resources and get the best results in your retail store. Probably you will need some additional help and hire people during the season, so I am here to help you how to chose the right person and the best one.

My guest Dawn will try to help you as well. She runs the retail business but she noticed that she is really busy all the time, and she asks me to help her how to choose someone who will be the great fit and help with her business so she can have more time for things she likes to do and work to improve her business.

I hope you will learn new things today and rock this holiday season.

For more click here

Nov 13, 2018

I’ve got a question for you.

How many free things have you downloaded, watched or subscribed to in the last 6 weeks?

If you’re anything like me, the answer could be anywhere from a half dozen, to a hundred. Between the podcasts I listen to every day, the facebook lives, the free downloads and free trials, I would estimate I probably consume free stuff at a rate of around a 10-20 items a week.

When I recently got an email that a software trial that I had subscribed to was coming to an end and I would be billed if I didn’t cancel, it made me truly wonder about whether the time and energy that consuming free stuff, had actually made any impact in my life.

It was a bit of an a-ha moment, because I truly believe that you have to be constantly learning, adapting, improving, testing an measuring to grow yourself and your business. But, would I have made more progress would there have been more of an effect for me, if I’d paid for what I consumed. 

So today I want to share with you how I think free is holding you back.

For more click here

Nov 8, 2018

A few episodes ago, I had the effervescent Rachel Miller on, talking all about how to get your Facebook posts to go viral.

And you guys absolutely loved it. It’s now one of the top downloaded episodes. I’ll link it in the show notes if you haven’t already heard it.

So with that in mind, I scoured the interwebs for other, awesome people who can help you take the virality, and inject it into other parts of your business.

And I was lucky enough to persuade Joseph Romm, author of  “How to Go Viral and Reach Millions", to come on the show and share everything he knows.

For more click here 

Nov 1, 2018

Sometimes it can be a little bit difficult to get your head out of that headspace when you're in a bit of a funk. So I brought along today's guest Alison Donaghey.

She's a radio host of the show think the opposite. She's the author of an international best-selling book also called Think opposite and she talks about using what she calls the domino effect to change your business to change the world.

And she's also a cause and effect strategist. And she's going to show us how you can expand your mind in ways you didn't think possible.

For more click here

Oct 25, 2018

When you get up this morning what was the thing that you thought just got in your way? Did you think Ah I'm so busy I just can't organize dinner? What's going to be for dinner? Oh I'm so busy I have to get the kids ready.

If I just had a little bit more money I could organize for somebody to be doing this thing that I don't like doing. We are always going to have stuff that get in the way. But today's guest Maxwell Ivey is an inspirational and motivational personal coach. And what I love about it is he also runs a business buying and selling carnival equipment and amusement park rides. Something a little bit different.

But Max gets what it takes when you're in retail. Max also has something else that he wants to talk to us about. It's about how we work on our goals, how we work on getting things done. But sometimes it's with a physical handicap and sometimes it's with a mental handicap. I'm not going to tell you anything because Max has got a fantastic story to tell. What I will jump in and say is I am already liking this guy because he has a greyhound cross Dalmatian called Penny a gray Mason.

I really want to see a picture of that. You've got to put that on the blog Max. I have a greyhound called Kav who I just had to kick out of the studio because he makes so much noise sighing. I don't know about your dog Max but my dog gets like an old lady comes to me.

For more click here 

Oct 17, 2018

When you are growing your business you need to have a team. But sometimes you can't afford a full-time team so you might be working with a remote V.A. or you might have part-time people picking and packing for you.

And you got part-time social media person but sometimes it can feel like a luxury when you've got someone full-time and keeping all those balls juggling in the air and making sure everybody gets along can be really difficult.. So I've brought Jeffrey Davidson onto the show to help you help your team.

Click here for more

Oct 9, 2018

I know that we have been talking about scaling your business a lot over the last couple of weeks. And I thought it would be a really great opportunity to bring somebody on who has done a fantastic job of doing exactly that; scaling their business.

 

Kade Wilxoc is the co-founder. He originally founded it but now he is a co-founder of Primitive Social and may have scaled it from just a hundred thousand dollars in revenue a year to 4 million dollars in revenue in just four years. So I'm going to let Kade tell you the story about how he did it but I know that you are going to love this one because we are all about growth this month here on the bringing business to retail podcast.

 

For more click here

Oct 3, 2018

We could all do with more customers and we could always do with friends in the business. And I use the word friends with some quotes around them because growing your retail business is not about doing this on your own.

Erica will talk about how you can grow your business and improve your customer experience just by putting yourself out there and creating some partnerships and maybe even some streamlining some systems along the way

For more click here

Sep 26, 2018

Jaimie Slutzky integrates software systems for creative and out of the box entrepreneurs. So people just like you so that they can spend their time and energy creating content and engaging with their clients.

She thrives by removing tech as a barrier to letting her clients’ visions shine through. Jaime hosts the Tech of Business podcast where she showcases the role of software and technology in businesses of every size and shape.

For more click here

Sep 19, 2018

I know that if you are running a business any type of business on the side it can be a constant juggle between working out how much time you should put in and how much money you should put in and the stress that comes with juggling having a full-time job or even a part-time job and a family and then this business as well but I want you to know it can be done.

So, I have bought Carmel Griffith onto the show she is a real retailer just like you and she's going to talk about how she runs her what we call in the term side hustle even though I don't like that word

For more click here

Sep 11, 2018

Our guest started his career in marketing at the age of 16. The Wall Street Journal called him a top influencer on the web. Foltz says he's one of the top 10 marketers.

An Entrepreneur Magazine says he's created one of the 100 most brilliant companies.

He's a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Our guest is Neil Patel 

For more click here

Sep 5, 2018

I know that you often listen to the people on this podcast and you think man they seem so much further along than I am, well today I have Sherrie from lime lifestyle on and she is going to share with you exactly what she goes through in her business journey every single day.

In this episode you will learn: 

  • Sherrie turn her store into a multi-million business but hear some of the obstacles that she face every single day?
  • Listen to some of the revelations that Sherrie has this year because she has got a really big year.
  • Learn from the example - shipping, should it be free?
  • Even independent business owner can be so lonely, so how do you combat that, how do you combat being in the school and working by yourself a lot of the time?

For more click here  

Aug 28, 2018

Running your own business is fraught with danger. We all know that and sometimes we don't have access to instant legal advice. So I'm here to help you. And I've brought Anthony Verna on the show. He's a lawyer and he's going to help us really navigate what it takes. What you need to be doing and how to make sure that you stay within the law when it to running a promotion.

Anthony is the managing partner of   a boutique law practice focusing on intellectual property, trademark and copyright registrations protection, domain name law, advertising and promotions law which is what we're talking about in this episode

For more click here

Aug 22, 2018

I saw Rachel on stage and she talked about how to make a Facebook post go viral. Now just, last week of the week before when we were recording this I had a Facebook post going viral in a group and for all intents and purposes, it potentially should never have done so.

But I want to get Rachel to give us the inside secrets, the inside scoop, on how you can make this happen.

For more click here

Aug 14, 2018

Driving traffic to your store can be such a difficult thing. So I thought who better to tell us about how we can do that but head of retail research James Cook

In this episode, you will hear and learn 6 dimensions of retail experience 

For more click here

Aug 7, 2018

Retail is visual.

And when it comes to visual marketing, whether you feel creatively challenged, like I do, or you are super comfortable with creating images for your brand, we can always grow by having some expert advice thrown our way.

So I’ve brought Scott Tomas from creatively squared onto the podcast, to talk all things visual marketing.

  • Why visual content is important
  • What types of visual content you should be using
  • How to use visuals to improve results 

And more... you will discover if you click here

Aug 1, 2018

Welcome to the podcast show, our guest is Matt Barnett, Matt's from Bonjoro and if you joined my retail breakthrough series you would know exactly what a Bonjoro is.

It is a personalized video message that I recorded over four of recently and welcomed every single person into the retail breakthrough series.

I really love this platform because of the way that it connects. So, I asked Matt to come on and talk to you about how personalized video messaging can be used to significantly retain your customers in your retail business.

For more click here

Jul 25, 2018

Hijackals - Have you ever had one of those people in your life? You know the type of person who you spend time with them and afterwards, you just feel completely drained. They just seemed to take so much effort to be around. And yet we still hang around them. Why is that?

For more click here

Jul 18, 2018

Today's guest is Jasmine Terrany and she is going to challenge your beliefs and your thoughts on motherhood parenting work-life balance and even success is all of this actually possible

  • Listen to Jasmin's story about childhood [06:41]
  • Can perfect childhood be one of the reasons to find the perfect partner [11:49]
  • As parents, we all often flow against decade, how to deal with that [27:07]

For more click here

Jul 10, 2018

I had a recent digital marketing conference, I know I've been harping on about it for quite some time.

At that recent tropic and conversion conference, one of the repeating themes that came up was that, in order to grow, it is super important to automate your systems But once automation is paramount to business growth, I feel like some brands have forgotten that customers are real people. And in the ever-changing digital landscape, never has it been more important to build relationships, especially with your customers and just databases.

So I have on the show Alexandria from Purpose Pioneer and she is going to talk to us a little bit more about why you are doing what you are doing and how you can use that essence to grow your retail show.

For more click here

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