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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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Now displaying: 2024
Apr 19, 2024

In this one, I'm spilling all my secrets on properly compensating yourself as a business owner. Too many of us fall into the trap of constantly reinvesting profits without paying ourselves - don't be that business owner!

I share my formula for setting clear financial goals that will motivate you AND your team.

Plus, learn my tactics for calculating your true worth in the market.

Dreaming big about your ideal lifestyle is so important for reverse engineering success. I'll show you how I visualized my $250k dream and made it a reality.

It's time to level up your earnings and lifestyle in 2022 - don't miss this one! Let me know what strategies you implement.

Apr 12, 2024

In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost.

** Sign-up for the challenge here.
Apr 5, 2024

Back when I first opened my business, the economy looked a lot like it does now.

It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…

But there were still things that would sell.

And for me, it was these super cool wet/dry bags that i used to import from America

(fun fact, nearly 20 years later I STILL use those same bags, but I digress).

I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.

What were they doing, that I wasn’t?

Click to find out

>> Want to Double Your Sales in 90 Days? Join my FREE Challenge here <<

Mar 29, 2024

I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong?

Back when I first started out, I was so naive about finances.
Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store.
Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!).

Register >>HERE<< for my free 5 Day Challenge, How to Double Your Sales in 90 Days!

So in those first years of business, I was not only looking for a coach and mentor, but someone who could help me focus on the money side of things.
The truth is, that accountant / business coach didn’t help me make more money or become more profitable.

I felt utterly betrayed. How could this have happened?
I blamed my accountant /business coach.
I blamed my bookkeeper
I blamed the economy (after all it was a Global Financial Crisis)
I blamed the media, and the government

I'd been paying for so called expert advice, so why did no one tell me there were problems that needed to be sorted or help me devise a plan to make sure that we could weather the storm???

This episode is a must for any business owner who has wondered if they can really trust the 'experts' they hire. Whether it's the marketing agency you felt ripped you off, or the accountant that never told you you were teetering on the edge of bankruptcy...

Mar 22, 2024
Mar 14, 2024

Discover the one weird trick freight companies DON'T want you to know!

Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year.

Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work.

Listen now to learn the freight industry secrets that could save your business!

Mar 7, 2024

TayTay has left the building, but is it too late to capitalize on her tour? Heck NO!

 

Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity.

I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys!

(not that I’m suggesting Ms Swift owns the latter…)

Billionaire Swifty can sell your products - for free.

 

Want to know how?

 

Meet today’s guest on the Bringing Business to Retail podcast, who’s just blown my mind about how PR can be your secret weapon in getting your brand, and your story, the kind of attention it deserves.

 

Chriss Mannix of Soda Communications has got the GOODS.

 

After 25 years in the PR game, her no-bulls*** approach is just the wisdom we need to use PR smartly to maximize our business’s opportunities.

 

Wisdom like: 

  • What Taylor Swift has to do with your brand’s golden PR opportunities

  • What makes news, and how to make your story newsworthy 

  • The tiny changes that can turn a closed media door into an open platform

  • Turning negative online complaints into positive (spin!) opportunities

  • How to position yourself as THE expert to have on call, time and time again

  • Where too many business owners are wasting their marketing $$

 

There’s no reason the next Apple News alert you get can’t have your business’s name on it.

 

Listen now to find out how YOU can sell more with Taylor Swift!

 

Feb 25, 2024

Scale your retail business with marketing secrets from Lululemon and Pottery Barn!

Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-channel marketing. 

Feb 16, 2024

In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.

Feb 9, 2024

If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business.

Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are close on its heels.

In this episode, we’re looking at how these 4 B’s feed off of each other, what we can do to keep them away, and what’s at risk if we don’t take them seriously. We can’t afford to be silent about these risks. And you can’t afford to miss this conversation.

 

Feb 2, 2024

Tired of small profits and imposter syndrome?

In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers.

Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small and start scaling up your store!

Jan 26, 2024

Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?

Jan 12, 2024

As my business have grown, my views on spending has definitely changed.

In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level.

Hoping this gives you some inspiration for rewarding your own hard work as your business succeeds!

Jan 4, 2024

What’s cheaper - keeping a returning customer or finding a new one?

 

Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers.

 

And around here, we do things the easy, smart way, not the difficult, expensive way.

 

I first shared this conversation last year, but it’s so important that I’m assigning it to the top of your 2024 listening list…

 

… Because if you don’t understand your customers AND the value you bring to them, then you’ve got some big problems on your hands, my friend. 

 

Problems like old stock clogging up space. Empty promotions cost money, not generating profits. Unstable cash flow that keeps you up at night. No sense of where it is you’re going, or how you’re going to get there.

 

In today’s episode of the Bringing Business to Retail podcast, I’m giving you the tools you need to keep your customers shopping every day of the year, even in the chance of a recession. 

 

These strategies have nothing to do with the news headlines, and everything to do with the value you offer. And guess what? That’s always going to be in your control.

 

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