Some of my favourite retail and eCommerce origin stories go like this:
Someone stumbles across a problem when they’re trying to buy a product.
They search high and low, but they can’t find a solution to what they’re looking for.
… They make the solution themselves!
Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfolk was born.
Kids’ clothing is a highly competitive niche with all kinds of low-quality, cheap items - so how was Dionne able to build a killer business that generated more than $30,000 of revenue in just a single weekend?
She found Scale Your Store, and she listened to every secret we had to offer about how to do exactly that.
In today’s Bringing Business to Retail episode, Dionne’s spilling her own secrets about how she was able to not only launch a brand into a highly competitive industry but one that had a full-time salary built in from the very beginning.
Plan your own sell-out weekend in 2024 with this overload of tips and tricks - we won’t even chase you for commission!
I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay.
In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.
For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down.
But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there.
Visit, sure. Live, no.
In today’s podcast episode, I will share with you the simple things I do to get through those tough times that don’t cost a thing but could be the hope you need as we reach the end of this year.
If you're feeling like 2023 was a bit (or a lot) rough - here are my words of advice... the breakdown often comes before the breakthrough. You may not see the breakthrough coming when you’re in it, but little by little, it’s on its way.
Tune in to this podcast episode to find that there's a light at the end of the tunnel.
Ok, I’ll admit it: I’m a total TikTok skeptic…
… At least, I was until today’s episode, when my guest Tom Moult changed my mind for good!
If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on the table.
In this week’s episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, shares 3 simple tactics that will convince even the biggest cynics amongst us.
Because TikTok isn’t just another social media platform. It’s a total revolution in customer engagement.
Tom’s here to tell us why an organic presence is the most important investment you can make (yes, before diving into paid advertising!), as well as the secret weapon of a cascading ad strategy that’s alllllll about driving up those results.
So you can either keep thinking TikTok’s just a throwaway platform that’s not for you…
.. Or you can steal Tom’s secret strategy and see ACTUAL cash in your bank account from taking it seriously.
This episode has everything you need to leave your doubts behind and start winning on TikTok. You can’t afford to miss it!