I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong?
Back when I first started out, I was so naive about finances.
Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store.
Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!).
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So in those first years of business, I was not only looking for a coach and mentor, but someone who could help me focus on the money side of things.
The truth is, that accountant / business coach didn’t help me make more money or become more profitable.
I felt utterly betrayed. How could this have happened?
I blamed my accountant /business coach.
I blamed my bookkeeper
I blamed the economy (after all it was a Global Financial Crisis)
I blamed the media, and the government
I'd been paying for so called expert advice, so why did no one tell me there were problems that needed to be sorted or help me devise a plan to make sure that we could weather the storm???
This episode is a must for any business owner who has wondered if they can really trust the 'experts' they hire. Whether it's the marketing agency you felt ripped you off, or the accountant that never told you you were teetering on the edge of bankruptcy...
Discover the one weird trick freight companies DON'T want you to know!
Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year.
Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work.
Listen now to learn the freight industry secrets that could save your business!
TayTay has left the building, but is it too late to capitalize on her tour? Heck NO!
Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity.
I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys!
(not that I’m suggesting Ms Swift owns the latter…)
Billionaire Swifty can sell your products - for free.
Want to know how?
Meet today’s guest on the Bringing Business to Retail podcast, who’s just blown my mind about how PR can be your secret weapon in getting your brand, and your story, the kind of attention it deserves.
Chriss Mannix of Soda Communications has got the GOODS.
After 25 years in the PR game, her no-bulls*** approach is just the wisdom we need to use PR smartly to maximize our business’s opportunities.
Wisdom like:
What Taylor Swift has to do with your brand’s golden PR opportunities
What makes news, and how to make your story newsworthy
The tiny changes that can turn a closed media door into an open platform
Turning negative online complaints into positive (spin!) opportunities
How to position yourself as THE expert to have on call, time and time again
Where too many business owners are wasting their marketing $$
There’s no reason the next Apple News alert you get can’t have your business’s name on it.
Listen now to find out how YOU can sell more with Taylor Swift!