Want to know the secret behind the HIGHEST EVER CONVERTING Klaviyo pop up? You're going to find out EVERYTHING that went into building it.

Joshua and I went into this episode with the plan to talk about lifecycle marketing. We got there, but not before he casually mentioned that one of the pop ups he created was the highest ever converting.

Um, wait a minute. Stop right there. Let's dig into this more...

Remember that time you put a post up in a Facebook group asking for advice.

You got 172 comments (yay for engagement) but now you’re more confused than ever about what to do.

That free (but well meaning) advice could end up sending you bankrupt.

Here’s what to do instead.

How the heck do you get customers to buy again and again with only ONE product? Well, that's what the male beauty brand Krete has successfully managed to do. Sure, they now have a total of TWO products, but so much can be learnt about how to attract, convert and keep customers in this episode with founder, Jake Rosenberg.

Not only does he share the exact strategies he uses to get customers in, but also how he manages to solve the age-old customer retention problem of having customers beg for more.