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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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Archives
Now displaying: November, 2023
Nov 30, 2023

The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business…

 

… And if you’re not using them, you’re leaving money on the table. 

 

Whether you’ve met your goals or not over the recent spending extravaganza, it’s time to keep your foot on the pedal. 

 

Here’s the fuel you need to hit that next stretch goal, the one after that, and the absolutely audacious goal you never thought was possible.

 

Jump into this week’s Bringing Business to Retail podcast episode to find:

 

  • How to set goals (and why you need them)

  • The promotions that can really shake things up

  • Why you don’t need to discount to boost your sales

  • The secret weapon you can use ALL year-round to create urgency (how does a 300% increase on last year’s results sound?) 

 

The hardest decision you’ll have to make is – which one are you going to use first?

Nov 26, 2023

Ever found yourself in the midst of a pushy sales conversation?

 

It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale?

 

I don’t know about you, but it’s a big no from me.

 

There’s a reason sales have such a negative perception around them. Most salespeople?

 

They suck.

 

They’re trying to push a sale, all without actually understanding the person they’re talking to.

 

Their customer isn’t a human - they’re just another number, and another opportunity to make more $$.

 

Being good at sales DOESN’T mean being good at being pushy.

 

In fact…

 

… it’s the total opposite.

 

In this week’s episode of the Bringing Business to Retail podcast, my guest Bob Marsh takes the whole sales process off the table and reframes it: now, we’re giving customers the ability to make decisions about what they ACTUALLY want… and when they can do that, they BUY MORE!

 

Your job is to help your customer make a decision. It’s not to pull the wool over their eyes and trick them into spending money with you.

 

If you’re sick of feeling ‘salesy’, you can’t miss this. Enjoy this episode and leave the sticky sales agendas behind!

Nov 17, 2023

Why are we so quick to devalue our own products?

Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom.

In this episode of Bringing Business to Retail, we're joined by strategic coach and former retail business owner Catlyn Calder. Having successfully built and sold an eco-refill store in New Zealand, Catlyn has firsthand experience in overcoming the challenges of growing a retail business.

She shares her journey navigating the highs and lows, and preparing her business for a successful exit within just one year. Catlyn gets real about the money struggles and mindset shifts she battled, from giving too many discounts to not tracking marketing ROI.

She also shares her top tips on delegating tasks, staying focused on strategic work, and avoiding the busywork trap.

Whether you're just starting out or are a seasoned business owner, this episode is packed with practical insights from the front line. Tune in to learn from Catlyn's journey of turning challenges into opportunities for growth.

Nov 9, 2023

Do you know the four things you need to do to triple the value of your business?

Sure, you might not be thinking about selling it today… but what about down the track, when seasons change, priorities move, and you’re ready to dream a new dream?

Don’t let your hard work crumble into a house of cards. These four steps are free, simple, and can set your business up for a potential future sale for a price that’s not just satisfying… it’s sexy. 

Dive into this week’s episode to discover the 4 things you need to triple the value of your business.

 

Nov 2, 2023

Your customers don’t care about your products.

 

After all, why should they? 

 

In a world full of countless product options, yours is just another one they scroll past.

 

Your job, as a retail or eCommerce store owner, isn’t to find the best products.

 

It’s to give your customers a reason to STOP the scroll, pay attention, and press ‘buy now’.

 

On this episode of Bringing Business to Retail, I’m joined by powerhouse John Chan from Berge Farrell to talk about the secret weapon you have in capturing your customer’s attention: packaging.

 

 As the most overlooked and least utilised owned channel, packaging is the sales activator you’ve already got lying in your hands. It’s your walking billboard, the first touchpoint your customers have that sells your overall product experience. 

 

We’re talking about how packaging is your silent salesman, what you can communicate through design, the shopper vs the consumer (and how you can meet their different needs and desires),  strategic packaging for retailers, and how you can stand out in the crowd through thoughtful packaging tweaks. 

 

Dive into this episode and hear John and I spill on how you can revamp your packaging to influence your customers’ buying decisions - more yay, less nay!

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