We have a problem.
Right now, You have too much on your plate.
Too many things, too many ideas, too many projects.
And it means you’re working too much and not making the money you should be.
This time of year, a lot of the retailers I’ve been speaking to are...
So. Freaking. Tired.
They feel like the past year flew by and the New Year just seems like a big obstacle looming.
The good news is, we can fix that, find out how in today's episode.
I recently binge-watched Ted Lasoo... I'd put it off because I'm really not a fan of watching sports. Eventually, I gave in and started watching. As it turns out, even though the series is about a soccer team, what it's really about is growth.
Throughout the entire series, I just kept thinking "this is like what happens in business".
So today's episode is all about what binge-watching Ted Lasso taught me about building businesses.
If I was to ask you if you were in control of your business, or controlling your business, what would you say?
today’s podcast isn't another strategy.
Over the past few weeks, I’ve been scrolling through my feeds and just like you, my competitors' ads have been popping up. Now these days, I tend to be more curious, than furious, when I see one of their ads, but I know there’s definitely been times in the past, when, I’ve wondered how some businesses are able to rapidly grow their business, be all over social media, have ad campaigns that constantly flood your facebook feed AND look like they haven’t lifted a finger in the process.
Today I pose the question - are they controlling their business or are they in control (and is there even a difference).
With the new year just a few weeks away, hopefully, you're thinking about what you want from your business and what you'll need to do to achieve that success.
In this episode, I want to share with you what I think it will take, for retail & e-commerce stores to scale in 2023.
Growth happens when you take the time to reflect on the lessons that life has thrown at you. How you choose to apply what you've learned can be the difference between happiness and heartache.
So in this episode, I want to share with you the life-changing conversations that have come my way in 2022...
How they affected me (positively and negatively) in my business, my marriage, and my friendships, and how I'm moving forward in 2023.
Can this simple hack guarantee to increase your sales? I think so.
There are a thousand reasons why a customer won’t buy from you. But there might just be one key thing that you're missing, that could leverage this peak selling period and convert more sales both online and in-store.
Hop into this episode with me as I guarantee how you can get more sales!
I'm sorry to tell you this, but you aren't good enough to build a multi mullion dollar business on your own.
Growth comes when you find your key people. And once you find them, you need to encourage them to stay.
In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.
Not up for standing in a pit of tiger snakes? Me neither! Luckily Kath Clarke's done it for us and she's going to give us the insight on how that moment translated into building brands.
The fact is, your brand is often built around you. But as you scale, it can end up being diluted.
Find out how to forge a strong brand, even as you scale, both within your team and also externally for your customers (or even investors!)
How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that's NOT going to work this year)?
Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).
Join me in this fun episode and find out how to attract the worst customers ever!
Today, I’ll be sharing with you 11 ways to attract a Karen! (hopefully that's not just an Aussie phrase - google it)
You’re probably asking why right? Well, if you're feeling stuck, or you're not quite sure where you should be putting your focus, this episode is for you. I'm flipping things up, which might be just what you need.
This is my super fun episode on how to make more money!
Making money is a non-negotiable in business.
No money, no business. Simple.
But too many retailers approach making money as something that's difficult when in reality, it's not.
Former vintage clothing appraiser (I mean, how cool is that for a job!) Aimee Lopez and I will chat about how to do exactly this.
I will say, if you have a chance to watch the video of this, it's well worth it, because Aimee is THE most expressive person we've had on the show, and you can't get the full effect of the awesomeness of this episode in audio alone, but we'll try super hard to!
Covid definitely upped the game when it comes to online shopping. And the biggest customer complaint is always around delivery.
Good fulfillment solutions not only affect your customers, but they also affect YOU!
Great fulfillment solutions can help you save you thousands, through actions like efficient picking and reduced freight costs
How to leverage your entire network for delivery, combining distribution centres with stores acting as fulfillment locations and even leveraging fulfillment from suppliers and drop ship providers.
In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I’m joined by Matt Neale (CTO, EstarOnline) and Nick Blatt (Head of Ecommerce & Digital Customer Experience, Chemist Warehouse) in this episode discussing the art of fulfillment.
We've heard about eco friendly products, sustainable marketing, etc. But what is circular economy, really?
With production and consumption hitting the limits of natural resources and the ever-increasing waste problem, the age of circular economy is here. Customers are becoming more conscious about their product consumption and waste reduction.
In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I’m joined by Yasmin Grigaliunas (CEO & Co-founder, The World’s Biggest Garage Sale) and Kirsten Kore (Co-Founder/Co-CEO, DesignerEx) in this episode.
Ever wondered how some businesses just seem to be an overnight success and others are still pootling (yes that's a made-up word) along, year in and year out?
Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don't.
Find out what I told her.
Keeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers.
In this episode, I'm sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.
Want to know how to turn a family business into a multi-million dollar business, and the country's largest online store in your industry, well, that's the story you want to hear, right?
And doing it with NO outside investment - that's certainly an achievement. One that Dean Salakas is happy to share, so you can do it too.
** There are 9 strategies I use when helping retail/e-comm businesses move their stock fast so they can reinvest that money into new business. Head over to http://salenaknight.com/stock to know exactly what those 9 strategies are and how I use them.
You've been there, right? You've asked someone on your team to do a task, you come back and check...and it's not done.
Why oh why won't people (aka, our staff) just do as they're asked?
The fact is, you need your team. You can't grow without them.
But if you've ever felt frustrated and like it's just easier to do things yourself, you NEED this podcast episode.
For today’s Bringing Business To Retail podcast, Daniel Murray will help you understand why your staff do what they do.
HINT: it's probably NOT the reason you think.
He’ll show you a completely different perspective that builds an intentional culture for your staff to be the team player that you (desperately) need.
Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products...or one that just takes your money?
If your suppliers aren't helping you grow, it might be time to move on and find new ones.
Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever.
In this week’s episode, Masha and I discuss not only her journey with her luxury lingerie brand Titov, but how she's actively working with her retailers when it comes to marketing.
Masha Titova is a Designer, Founder, and Consultant in the luxury retail space. After working for companies such as Marc Jacobs and Kanye West’s Yeezy Brand, she set off to create a luxury lingerie brand called TITOV.
Her vision focuses on lingerie that is comfortable, but still sexy. Pulling from inspiration from her own life living in major cities, she’s able to cater to a unique customer with one-of-a-kind designs.
During her time receiving her MBA, she began helping companies launch as well as joining the board of a non-profit, MPerfectly. In her spare time, she is a mentor at her alma mater and is a teaching assistant for Scott Gallaway’s new company, Section4.
Born into the Internet era and raised on social media there's no denying Gen-Z will have a pivotal impact on the retail industry.
In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I'm joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z.
With a background in marketing and digital media in the UK, US, Asia, and Australia Kim oversees over 20 organic and paid media channels for Princess Polly and has been tasked with optimising and scaling existing channels whilst working on global expansion.
Do you struggle with how to sell your products?
Do you find yourself giving discounts to people who don’t ask for them, or feeling like you HAVE to put in extra items when someone orders?
I’m sure you’ve got great products, so imagine if you (and your team) could be sales ninjas AND be completely authentic.
Find out how to tap into your Soul Language with Lisa Dadd.
Wondering why your sales seem ok, BUT there seems to be less money in your bank account?
Find out why and how to fix this fast.
Ever felt like your business is not fun anymore?
It's the reality for so many business owners once they get past those first 18 months - 2 years. I call this the "business honeymoon phase".
Imagine if you could get to the spot where your business supported your life instead, of consuming it. Find out how in this episode.
After the loss of her husband, Kris Ward returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris is the founder of the Win The Hour, Win the Day philosophy.
Want tips on how to simplify your marketing? This is for you!
In this episode, I'll take you behind the scenes as we work through the problems that retailers, just like you, are facing when it comes to maximising your marketing without having to maximise the time you spend on it.
>> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE <<
But before then we'll be at REED GIFT FAIR (also in Melbourne) in from July 30th. Jump in now and book your FREE retail strategy session at scaleyourstore.com/reed
Getting Covid has been a game changer for me. It actually helped me push that reset button. It was scary but join me as I walk down memory lane and see how is it going so far.
>> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE <<
But before then we'll be at REED GIFT FAIR (also in Melbourne) in from July 30th. Jump in now and book your FREE retail strategy session at scaleyourstore.com/reed