As a retailer, you’re constantly trying to stay relevant, stay ahead of the trends and predict what your customer is going to want.
Sounds obvious, right.
Most retailers ‘innately’ know what products their customers like, and what they don’t. What they choose to buy each season, is all “up here” (in their head).
However, when I ask retailers to go through their sales data and see what groups of items sell the best, every single time, they’re always a little surprised at what tops the list.
Thinking you know what your customers like and having the data to back you up, can change your store from a good store, to a great store.
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