When I first meet with a retailer, I ask them why they opened their store.
And of course, the reasons vary dramatically.
Bu what generally comes up are these 5 things
To have more freedom to spend time with my family
To not have to work as many hours andTo not have to work in a rigid corporate environment
To make more money
Because I love this thing I sell and wanted to share it with others.
Sound familiar?
And to tell you the truth, MOS of those things are the reasons that small business retailers ended up closing shop within the first 3 years.
So why are those the wrong reasons to open a retail store, and how do you turn them into the right reasons?
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