Everyday, we have to make thousands of decisions. From when to brush our teeth, what to wear today, what to make for dinner, through to all the decisions you have to make at work. All of this before lunch time! It’s no wonder that so many customers suffer from indecision and the lack of purchasing power.
When you’re under stress, your body reacts in several ways. Your attention span gets shorter, you can have increased anxiety, and, quite often, have a fear of making decisions.
Couple All of these external influences that your customer is making everyday along with being bombarded by the same information from every single retailer, and your customer, can move into a state of stress and anxiety. And this leads to overthinking the purchasing decision, letting fear creep in, and eventually, just walking away from the whole buying experience.
So, how can you, the retailer, conquer the indecision barrier?
You have to pull down those barriers. What you need to do, is create a zone of security and here’s how you can do it.
Find out more at: www.salenaknight.com/retail-44